We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative impact of Artificial Intelligence (AI) on Go-To-Market (GTM) and sales strategies in 2025, highlighting a dual perspective: the efficiency and scalability offered by AI agents versus the enduring value of human connection and trust in sales interactions. Several sources advocate for hybrid models where AI automates repetitive tasks like lead generation, data enrichment, and initial outreach, empowering human sales professionals to focus on relationship building and complex problem-solving. A recurring theme across the sources is the critical importance of high-quality data as a foundation for successful AI implementation, alongside the necessity of dedicated AI teams and continuous training to maximise effectiveness. The discussions also touch upon the ethical considerations and the evolving skillset required for marketing and sales professionals in an increasingly AI-driven landscape.

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