We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides a collection of LinkedIn posts reflecting on the B2B Marketing Ignite 2025 conference, held in London. These posts collectively highlight the pivotal shift in B2B marketing towards a more commercial, revenue-driven focus, moving beyond traditional metrics like MQLs. A significant theme is the transformative, yet complex, role of Artificial Intelligence (AI), with discussions on its impact on efficiency, creativity, and job roles. Attendees also emphasised the growing importance of trust, authenticity, and human connection in building client relationships, alongside the need for marketers to adapt their skills to become strategic leaders who understand business finances and navigate uncertainty.

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