We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of evolving Go-To-Market (GTM) strategies, highlighting a critical shift towards AI-driven and systematic approaches. Many sources emphasise the need to simplify and align GTM efforts across product, marketing, sales, and customer success, often through a unified "Operating System." There's a strong consensus that traditional, siloed GTM funnels are failing, prompting a move towards predictable, scalable, and adaptable revenue engines. Several authors discuss the transformative impact of AI in GTM, stressing that its effective integration requires strategic planning, clear objectives, and a focus on removing inefficiencies, rather than merely adding tools. Finally, the importance of clear GTM ownership, continuous optimisation, and market intelligence is underscored for achieving sustainable growth and competitive advantage.

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