Best of LinkedIn: Strategic B2B Marketing

Best of LinkedIn: MarTech Insights CW 22/ 23


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MarTech trends on data, AI, and simplification to boost efficiency and value delivery

This episode summarises MarTech trends on LinkedIn over a two-week period, focusing on data, AI, and simplicity in marketing technology. It highlights key discussions amongst practitioners and vendors regarding optimising data-to-value loops and streamlining tech stacks for improved efficiency. The summary covers various MarTech domains, including data & analytics, marketing automation, AI & personalisation, advertising, SEO & content, digital asset management, and the growing importance of integrations and partnerships. Ultimately, it provides a snapshot of current industry discourse, emphasising practical applications and strategic shifts in the MarTech landscape.

This podcast was created via Google Notebook LM.

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Best of LinkedIn: Strategic B2B MarketingBy Thomas Allgeyer, Frenus GmbH