We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the evolving landscape of search engine optimisation (SEO) in an age increasingly dominated by Artificial Intelligence (AI). They highlight a significant shift from traditional SEO, focused on obtaining clicks through search results, to new paradigms like Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and Large Language Model Optimisation (LLMO). These new approaches prioritise being cited or recommended directly within AI-generated answers, influencing brand visibility and consumer decisions in a "zero-click" environment. The sources discuss strategies such as optimising content for AI digestibility, building authority through third-party mentions, and leveraging AI tools for tracking and improving performance, emphasising that while traditional SEO remains foundational, a broader, AI-centric strategy is now essential for online presence.

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