The four most dangerous and damaging words in any tech implementation: "All we need is." People want outcomes that come from low effort, cost, and things associated with a simple CRM build. If it were that easy, everyone would be doing it.

Jess picked this episode because "we cover some key things everyone should have in mind when implementing a CRM and what the real cost is. Doug and I also dig into how the status quo can impact the implementation." This episode is part of a series we put on. We'd highly recommend listening to the rest of the series.

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Twitter/X: @dougdavidoff, @JessDCardenas & @demandcreator
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Thanks for listening and remember you can't solve your upstream problems, downstream.