We are gearing up for Season 14, but in the meantime, enjoy one of our favorites from Season 12!

As much as online ads and click-bait might try to convince you, customer acquisition is NOT one-size-fits-all.

In most cases it takes a little trial and a lot of error to get it right for your specific industry, market, product, and use case.

Zinda.xyz Founder & CEO Deepa Kartha is my guest this week to talk about her SaaS company's current road to product-market fit, and how they've completely changed their acquisition strategy after early mistakes.

Find Deepa online:

Twitter @deepakartha

Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com

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