We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!

The 3-letter acronym every startup obsesses with is TAM.

But what is your TAM comprised of, and specifically WHO makes up your TAM?

When you go to market, you may think your target is one group, but then find it includes others you weren't previously considering.

That was the case for Cardio Diagnostics, who built a solution with a clear end user but involved multiple ancillary decision makers and economic buyers, and alternative use cases.

This forced them to expand their TAM in order to successfully penetrate the market and grow revenue.

And with a team of just 10 they've managed to go public on the NASDAQ.

Their Co-founder & CEO, Meesha Dogan, steps to the mic in this week's episode to share how they have strategically charted their market and TAM to win the big deals that take a long time to close, and the small deals that turn around quickly.

Find Meesha online:

LinkedIn

Find Cardio Diagnostic online:

Website

This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!

In a down economy, runway is everything.

But it should also be everything in a boom economy.

Great companies figure out how to spend less, and make more.

Jordan Tepper cofounded the cocktail brand Apologue in 2017, and in the 7 years since he's achieved over $1M annual revenue, while raising just $2.5M in that time, and as of this writing still carrying $1M of that raise in the bank.

For a CPG brand with significant fixed expenses, Apologue's story is a clinic on meaningful growth and spend.

Jordan steps to the mic in our season premiere to share the specific hacks his team has employed to make the most of every dollar since day one.

Find Jordan online:

LinkedIn

Find HostesCocktails online:

Instagram

Find Apologue online:

Instagram

This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

You can spend all your time building a product, but if the experience is poor, all that work goes to waste. Whether it’s a product, an event, or a meeting, experience matters. In our season finale, I sit down with Jason W. Taylor, Founder of CodeLaunch, to break down how a small conference room with a bad mic turned into a Hollywood-level startup spectacle—complete with lights, crowds, and its own culture. We dive into why CodeLaunch works, the value of negative feedback, leveraging partner marketing, and why sponsors never get five minutes to bore the room. Recorded in-person at the CodeLaunch production studio on the eve of the 2025 CodeLaunch World Championships in Dallas.

Find Jason online:

LinkedIn: https://www.linkedin.com/in/jason-w-taylor-startups/

Find CodeLaunch online:

LinkedIn: https://www.linkedin.com/company/codelaunch-accelerator

Instagram: https://Instagram.com/CodeLaunch

This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

Hosted on Acast. See acast.com/privacy for more information.

Part 2 of my conversation with Devin rolls on! After a 2-week break we regroup and picked up as if we never stopped. We found ourselves talking about how we handle managing time, playing the comparison game, not getting too caught up in outcomes while still pursuing them, and much more.

Find Devin online:

LinkedIn: https://www.linkedin.com/in/devinreed/

Instagram: https://www.instagram.com/thereederco/

This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

Hosted on Acast. See acast.com/privacy for more information.

This episode was supposed to be about content creation (because Devin is a master at it — 2x Head of Content at unicorn startups Gong and Clari, 95k+ Linkedin followers, best B2B podcast in the game). But what I've always liked about the way this show runs is we don't fight momentum. Since Devin and I are so close personally, it's easy to gain momentum in unexpected places. And shortly after we began, we started going deeper into our respective journeys, our mindset, and how we've changed and grown as individuals through our businesses. As we started going in that direction, I found myself not wanting to pull away from it because I was learning a lot, and I realized you will too. So, in an unexpected twist, Devin steps to the mic this week for a conversation about figuring out WHO you are, and how that shapes WHAT you build (despite me saying during his introduction that we're talking about the future of content creation).

Devin opens up about how a significant personal loss became the catalyst for taking a big swing, we talk finding time to be present for both business and family, and detaching our personal identity from our business. Our time was cut short so enjoy part 1 this week, and we'll have part 2 of the conversation ready for you in our next episode.

Find Devin online:

LinkedIn: https://www.linkedin.com/in/devinreed/

Instagram: https://www.instagram.com/thereederco/

This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

Hosted on Acast. See acast.com/privacy for more information.

Most startups chase the next automation hack. Gabe Lullo built his by betting on people instead. As CEO of Alleyoop and host of the Do Hard Things podcast, he’s helped over 1,600 founders scale by focusing on one thing that never goes out of style—real human connection. From 11 million cold calls a year to rebuilding how companies hire, train, and lead SDRs, Gabe’s rethinking what growth actually looks like in the age of AI. He steps to the mic this week to talk founder-led selling, why most sales hires fail, and how to build a team that never stops doing the hard things.

Find Gabe online:

LinkedIn: https://www.linkedin.com/in/lullo/

Gabe is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Gabe personally? Join for free today!

This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

Hosted on Acast. See acast.com/privacy for more information.

S4 BONUS! Creativity & Betting On Yourself - Reed Between The Lines

We've got a special bonus for you this week! It's a re-airing of my appearance as a guest on the Reed Between The Lines podcast with my friend Devin Reed. I've done a lot of interviews in my life, and this is hands down my favorite one ever. We peel back the curtain on the transformation from Rajiv Nathan to 'RajNATION' and get into the REAL stuff — setbacks, insecurities, relationships, and more. The stuff that really comes into play when you decide to bet on yourself. This interview was originally recorded in March 2024 and aired on Devin's show in May 2024. This one's long, but worth every song.

Want to WATCH the show instead? We filmed on a basketball court overlooking the Chicago skyline. Watch it here: https://youtu.be/vXAQ3bf7q0c?si=n9p7tHXWs3ex9v29

Subscribe to Devin's show:

Apple

Spotify

Connect with Devin:

LinkedIn: https://www.linkedin.com/in/devinreed/

Instagram: https://www.instagram.com/thereederco/

This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

Hosted on Acast. See acast.com/privacy for more information.

What if your startup’s biggest advantage isn’t your code, your speed, or even your traction but your ability to protect what’s yours? In a world where AI can replicate your idea in days, defensibility isn’t a luxury it’s survival. And few people understand that better than Bao Tran. Before founding Transformation VC, an IP-first venture capital firm, Bao built the patent strategy for Invasalign and Shutterfly before they became mega-brands. Now, he's rethinking what early-stage support should look like, using patents, AI, and a few surprising strategies to help founders build real moats. He steps to the mic in this week's episode to talk startup risk in the AI era, how his fund is making investments, and how to protect your ass(ets). Because sometimes, it’s not about being first — it’s about being uncopyable.

Find Bao online:

LinkedIn: https://www.linkedin.com/in/bao-tran-752988209/

Bao is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Bao personally? Join for free today!

This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

Hosted on Acast. See acast.com/privacy for more information.

Most sales advice today is either outdated or outright cringe. Meanwhile AI has made its way into every corner of life and business, and sales is no exception. Leslie Venetz is a rare (and deadly) combination of being a sales maestro, and on trend with technology. She's been employee #1 at multiple startups, sold into the likes of Kraft and AT&T, grown a TikTok account (@salestipstok) to 42k+ followers, and that's just the tip of the iceberg. Most recently she's launched The Sales-Led GTM Agency helping early-stage companies build their sales motions, and authored the upcoming book Profit Generating Pipeline: A Proven Formula to Earn Turst and Drive Revenue. With this experience, Leslie is who I turn to for knowing how the field evolves. She steps to the mic in this week’s episode to talk how AI fits into a sales motion. She also shares highlights from her upcoming book, her take on the "SDRS are dead" narrative, and yes — we dissect a few real, terrible cold emails along the way.

Find Leslie online:

LinkedIn: http://www.linkedin.com/in/leslievenetz

Website: www.salesledgtm.com 

Leslie is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Leslie personally? Join for free today!

This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

Hosted on Acast. See acast.com/privacy for more information.

Did you know some of the most iconic products and ideas in American history came out of the Great Depression? Not in spite of it — but because of it. In a time of scarcity, creativity thrived: Superman was born. Church bingo took off. Farmers started raising bullfrogs. And a banjo-playing dropout turned Scotch tape into a multi-million dollar business. All of this matters today as we face a period of uncertainty not too dissimilar from The Great Depression. One of the leading minds exploring the link between constraint and innovation is Jason Voiovich. Jason is a researcher, entrepreneur, and 3x author, most recently publishing his 2025 title Bullfrogs, Bingo, and the Little House on the Prairie, a book that dives deep into the entrepreneurial breakthroughs of the 1930s. He steps to the mic in this week's episode — his second time on the show! — to talk frugal innovation, what modern founders can learn from history, and how to spot opportunity in unlikely places — especially when resources are tight.

Find Jason online:

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/jasonvoiovich/

Website: https://www.repeathistory.com/

Jason is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Jason personally? Join for free today!

This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

Hosted on Acast. See acast.com/privacy for more information.