Three years after retiring and selling Kelly Roofing, Ken Kelly is back after a financial crisis threatened the company’s future. He shares what brought him back, the lessons learned from private equity ownership and his plan to rebuild the company around its employees, customers and culture.

How should contractors prepare for hazardous wildfire smoke and the possibility of higher material costs from proposed Canadian tariffs? Construction attorney Trent Cotney shares practical guidance on protecting workers, strengthening contracts and staying ahead of risks before they disrupt your business.

Workforce development remains one of roofing's biggest challenges, and the National Roofing Apprenticeship Program aims to provide a long-term solution. Jill Bloom, Art Aisner, Steve Little and Tammy Hall discuss how the program combines classroom instruction, hands-on training and nationally recognized credentials to build stronger career pathways. Hear why early results are showing higher retention, career advancement and a stronger future for contractors and the roofing industry.

Roofing contractors are facing a rapidly evolving legal landscape, and understanding today's risks is more important than ever. Trent Cotney breaks down the industry's biggest concerns, including payment clauses, insurance restrictions, OSHA enforcement, reputation management and contract indemnity. Tune in for practical insights that can help your business reduce risk, improve resilience and stay ahead of changing regulations.

Executive Director Jill Bloom and attorney Trent Cotney discuss the legal and business challenges contractors are raising at industry events, including contract language, insurance changes, OSHA enforcement and reputation management. Cotney encourages contractors to strengthen contracts, diversify beyond insurance work and stay proactive to reduce risk and position their businesses for long-term success.

From startup to success, Vanessa Fusco shares how purpose, perseverance,

and leadership shaped Rejoice & Restore.

Sponsored by QXO

Marketing metrics like website traffic and social media growth may look impressive, but they don't always drive business results. In this episode, Anna Anderson, CEO of A Squared, explains the six key performance indicators every roofing contractor should track to generate better leads, improve marketing ROI, and build long-term growth.

How Garen Armstrong built Trussi.AI to run Shamrock across 14 markets, then opened it to every roofer.

Sponsored by Trussi.AI

Trust remains one of the most valuable assets a roofing company can build. In this episode, Anna Anderson shares strategies for leveraging community relationships, industry recognition, certifications and earned media to enhance reputation, improve visibility and create sustainable business growth.

Trent Cotney joins Jill Bloom to discuss the employment challenges roofing contractors face today, including documentation, employee handbooks, terminations and severance agreements, and how proper policies can help reduce legal risk.