A decade ago sports media rights owners would have never attempted to draw viewers away from their primary feed. With the advent of technology and the need to target fans in different ways, alt telecasts have become commonplace. In this episode of the Sawyer Business School Amplification Avenue Podcast presented by Suffolk University we talk with Boston Bruins VP of Marketing Andrea Mazzarelli about the Boston Bruins animated Best Snow Day Ever simulcast that goes beyond the game and into the class-room.