What's the game plan for a legacy sports and entertainment property struggling for mind-share in today's constantly evolving media landscape? Veteran media expert Keith Dawkins shares his insight on turning the Harlem Globetrotters into a content leader on this episode of the Sawyer Business School Amplification Avenue Podcast presented by Suffolk University. The Globetrotters begin their 2025 world tour in Boston on Dec 26, Springfield, MA on Jan 4, Worcester, MA on Jan 5, and Lowell, MA on Feb 11.

Jayan Gandhi and Jai Malhotra, cofounders of the National High School Sports Analytics Association discuss their first-ever conference and why data in sports rocks.

Can the National Football League grow tackle football into a truly global game - played and viewed in countries where other sports dominate? I am betting no. But does the NFL have a strategy that can put American football on par with basketball and international football? Andy Fuller, managing director of the International Federation of American Football, and Shigeo Iwamiya, Commissioner of the National Gay Flag Football League join the Sawyer Business School Amplification Avenue podcast presented by Suffolk University to talk about flag football's importance to growing the game that Americans love so much.

Firearms are a polarizing topic in the U.S. What is the role of the sportsman and hunter in educating others about the responsibilities that come with gun ownership? Matt Light, former New England Patriots left tackle, co-founder of the Light Foundation, and lifelong sportsman shares his perspective and insight on teaching responsibility, accountability, ethics, and leadership.

Host Skip Perham of the Suffolk University Sawyer Business School discusses the Concussion Legacy Foundation's recent findings that validate the research linking repetitive head injury and Chronic Traumatic Encephalopathy., commonly known as CTE. CLF Director of Programs, Samantha Bureau, PhD, communicates a call to action for global sports organizations like the NHL, FIFA, and the IOC to acknowledge the link and communicate the dangers to participants of all ages.

Defund the police! Arm every teacher! Both the left and right have their talking points to gaslight their bases on the topic of public safety. In this conversation, host Skip Perham of the Suffolk University Sawyer Business School talks with Jeff Hood, CEO of National Police Athletic Activities Leagues (PAL) Inc, which began servicing communities across the nation in 1914. In this conversation, Hood talks about PAL's mission; how the organization makes a difference one kid at a time; how marketing can help further the mission; a few of PAL's most famous alumnus; and just a little bit about NBA legend Steph Curry.

The most interesting conversations can often be about the topics you find the most difficult to discuss or the hardest in which to wrap your head around. In this conversation, host Skip Perham of the Suffolk University Sawyer Business School Marketing Department talks with Dr. Brianna Newland from New York University about the issue of transgender athletes. Dr. Newland is the academic director of undergraduate programs and an associate professor at the Tisch Institute for Global Sport. Her research explores the long-term sustainability of sports participation. The subject of transgender athletes has exploded into her field of study and she helps us go beyond the political fault lines to understand what we know, what we don't know and what needs to be studied on the issue.