<p>What is life like working for a startup in one of the hottest leagues in American sports? Boston Legacy FC Chief Revenue Officer, Amina Bulman, talks about the challenges of engaging fans, building new communities, attracting partner interest and measuring success for Boston's reentry into the National Women's Soccer League (NWSL).</p>

What is life like working for a startup in one of the hottest leagues in American sports? Boston Legacy FC Chief Revenue Officer, Amina Bulman, talks about the challenges of engaging fans, building new communities, attracting partner interest and measuring success for Boston's reentry into the National Women's Soccer League (NWSL).

Getting to First Kick: Boston Legacy FC CRO Amina Bulman on Boston's reentry to the NWSL

Sports hold oversized importance in society, and the past few years have only validated its amplifying properties. Increasingly, athletes, brands, leagues, and individual organizations are leveraging the sports-media nexus to create a new level of social-related sports engagement. 

We have witnessed athletes at the peak of their careers use their mediated professions as platforms to elevate awareness for important issues such as education, patriotism, poverty, racism, gender equity, sexuality, and mental health. Their individual actions have inspired the leagues and their corporate partners t

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Sports hold oversized importance in society, and the past few years have only validated its amplifying properties. Increasingly, athletes, brands, leagues, and individual organizations are leveraging the sports-media nexus to create a new level of social-related sports engagement. We have witnessed athletes at the peak of their careers use their mediated professions as platforms to elevate awareness for important issues such as education, patriotism, poverty, racism, gender equity, sexuality, and mental health. Their individual actions have inspired the leagues and their corporate partners t

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Getting to First Kick: Boston Legacy FC CRO Amina Bulman on Boston's reentry to the NWSL

Getting to First Kick: Boston Legacy FC CRO Amina Bulman on Boston's reentry to the NWSL