Sawyer Business School Amplification Avenue Podcast presented by Suffolk University

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University

By Skip PerhamBusinessMarketing
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Sawyer Business School Amplification Avenue Podcast presented by Suffolk University episodes

  • Growing Women's Sports
    As evidenced by the millions of people who are watching women's sports on TV, the record-breaking attendance figures at live events, and the increasing franchise valuations, women's sports has serious momentum. What has keyed the growth and what will keep it going? This special conversation with the Sports Innovation Lab's Angela Ruggiero; Bauer Hockey's Mary-Kay Messier; and the Boston Red Sox Foundation's Rebekah Splaine Salwasser digs deeper into the growth of women's sports.
    44 min
  • Capturing the Flag: The National Football League's untold strategy for growing American football's global reach

    Can the National Football League grow tackle football into a truly global game - played and viewed in countries where other sports dominate? I am betting no. But does the NFL have a strategy that can put American football on par with basketball and international football? Andy Fuller, managing director of the International Federation of American Football, and Shigeo Iwamiya, Commissioner of the National Gay Flag Football League join the Sawyer Business School Amplification Avenue podcast presented by Suffolk University to talk about flag football's importance to growing the game that Americans love so much.

    43 min
  • Former New England Patriots left tackle Matt Light on life as a sportsman and teaching kids about leadership

    Firearms are a polarizing topic in the U.S. What is the role of the sportsman and hunter in educating others about the responsibilities that come with gun ownership? Matt Light, former New England Patriots left tackle, co-founder of the Light Foundation, and lifelong sportsman shares his perspective and insight on teaching responsibility, accountability, ethics, and leadership.

    54 min
  • Concussion Legacy Foundation calls on NHL, FIFA, IOC and other global sports organizations to amplify Concussion-CTE awareness

    Host Skip Perham of the Suffolk University Sawyer Business School discusses the Concussion Legacy Foundation's recent findings that validate the research linking repetitive head injury and Chronic Traumatic Encephalopathy., commonly known as CTE. CLF Director of Programs, Samantha Bureau, PhD, communicates a call to action for global sports organizations like the NHL, FIFA, and the IOC to acknowledge the link and communicate the dangers to participants of all ages.

    31 min
  • Amplification Avenue - You're Fired! What the firing of Boston Bruins Coach Bruce Cassidy says about building high performing teams.
    Despite a plus .670 winning percentage, six straight playoff appearances, and a near Stanley Cup Final win, the Boston Bruins gave Coach Bruce Cassidy the gate this summer. Dr. Lauren Hajjar, Assistant Professor in the Sawyer Business School Institute for Public Service at Suffolk University argues that Bruin's GM Don Sweeney made the right call. The answer goes much deeper than a difference between generations or players who didn't respond positively to his criticism. Dr. Hajjar argues that Cassidy failed to establish a psychologically safe environment and that with a new coach and a focus on relational coordination the Bruins' front office can ensure that every member of the organization is performing at a high level.
    36 min
  • Amplification Avenue - Police Athletic Activities Leagues, Inc with national CEO Jeff Hood

    Defund the police! Arm every teacher! Both the left and right have their talking points to gaslight their bases on the topic of public safety. In this conversation, host Skip Perham of the Suffolk University Sawyer Business School talks with Jeff Hood, CEO of National Police Athletic Activities Leagues (PAL) Inc, which began servicing communities across the nation in 1914. In this conversation, Hood talks about PAL's mission; how the organization makes a difference one kid at a time; how marketing can help further the mission; a few of PAL's most famous alumnus; and just a little bit about NBA legend Steph Curry.

    50 min
  • Amplification Avenue - Future of Baseball with Draft Kings' Jared Carrabis
    In this episode, host Skip Perham of the Suffolk University Sawyer Business School marketing department talks about the future of baseball with a true lover of the game - Jared Carrabis of Draft Kings. Carrabis hosts the “Baseball is Dead” podcast which “laughs in the face” of those who have prematurely called baseball dead. While no one should consider baseball dead, to love the game is to ask if it is doing all it can to satisfy the needs and wants of the next generation of fans. That is the essence of marketing. Carrabis began his career as a blogger in the early 2000s, is a champion of the game and he resonates with hard to reach younger demos with his unique baseball centric content on multiple Draft Kings platforms.
    43 min
  • Amplification Avenue - Sports Participation: A conversation with NYU's Dr. Brianna Newland about Transgender Athletes

    The most interesting conversations can often be about the topics you find the most difficult to discuss or the hardest in which to wrap your head around. In this conversation, host Skip Perham of the Suffolk University Sawyer Business School Marketing Department talks with Dr. Brianna Newland from New York University about the issue of transgender athletes. Dr. Newland is the academic director of undergraduate programs and an associate professor at the Tisch Institute for Global Sport. Her research explores the long-term sustainability of sports participation. The subject of transgender athletes has exploded into her field of study and she helps us go beyond the political fault lines to understand what we know, what we don't know and what needs to be studied on the issue.

    33 min
  • Amplification Avenue - U.S. Soccer Hall of Famer April Heinrichs on the significance of the US Women's National Soccer Team's Victory in its Gender Equity Lawsuit .

    March is Women’s History Month and it is also the month that features equal payday, the date in which women close the pay gap with their male counterparts from the previous calendar year. In February, just ahead of the month long celebration, we saw the final resolution of the US Women’s National Soccer Team’s lawsuit against the US Soccer Federation regarding inequities between the men’s and women’s soccer teams. As part of the final settlement, US Soccer agreed to pay the men’s and women’s teams equally. 

    Amplification Avenue Podcast host and Suffolk University Sawyer Business School marketing instructor Skip Perham talks with April Heinrichs the World Cup winning player, Olympic Gold Medal coach and US Soccer Hall of Famer about her insight on the significance of the USWNST's achievement and what it means for women in all sports and US society as a whole.

    31 min

About Sawyer Business School Amplification Avenue Podcast presented by Suffolk University

From the publisher's feed

Sports hold oversized importance in society, and the past few years have only validated its amplifying properties. Increasingly, athletes, brands, leagues, and individual organizations are leveraging the sports-media nexus to create a new level of social-related sports engagement.