Search is decaying, attention is fragmented and AI is rewriting the rules faster than most teams can update their decks. If you’re still planning content like it’s 2019, you’re already invisible.

In this episode, Kyle Denhoff, Sr Director of Marketing at HubSpot, pulls the curtain back on what happens after the inbound era. We get brutally honest about why channel-first thinking is dead, how HubSpot rebuilt itself as a media company inside a SaaS giant, and why “always-on” isn’t a buzzword—it’s survival. Kyle also breaks down how AI is actually being used behind the scenes (no, not to replace marketers), and why taste, editorial judgment, and distribution matter more than ever in a world flooded with machine-made content.

We also explore:

• Why “more content” is the fastest way to lose relevance
• How audience-first strategy replaces blogs, funnels, and campaign calendars
• The real way HubSpot uses AI to drive conversion—without killing the brand
• Why creators and practitioners now beat brands in buyer trust
• The uncomfortable truth: nobody has the playbook, and pretending you do is the risk

This is a reality check for B2B teams still clinging to templates while the ground shifts under them.

Your brand content isn’t “showing up.” It’s getting summarized, re-ranked, and sometimes straight-up misrepresented by AI—and your pipeline won’t tell you why. In a world where buyers ask ChatGPT first, the homepage isn’t your front door anymore. The chat box is.

In this episode, Kevin White (Head of Marketing at Scrunch) delivers a much-needed reality check on AI Search: there are no true “experts” yet, the platforms are a black box, and anyone selling guaranteed hacks is basically selling essential oils for your funnel. 

We also explore:

• The one metric that matters first: “brand presence” (aka: do explaining you?)
• Why AEO vs GEO is just acronym cosplay
• The long-tail play that converts 6–10x because the bot did the research for your buyer

Your brand content isn’t “scaling.” It’s getting cloned into beige mush by AI—and your buyers can smell it. In a world where everyone can publish 10x more, “more” doesn’t win. Better wins.

In this episode, Jessica Rosenberg (Head of Brand at AirOps) delivers the reality check B2B teams keep dodging: AI doesn’t make marketing magically faster—it makes mediocre faster. Jessica unpacks why AI search raises the stakes on quality, how “AI-first” brands build movements (not feature piles), and why the new moat isn’t content volume—it’s taste, narrative, and systems that actually improve over time. If your strategy is “prompt → post → pray,” this one’s going to sting (in a helpful way).

We also explore:

• The brand-building cheat code in 2026: education that changes behavior, not sales enablement in a trench coat
• The two-pizza team advantage: how a tiny crew shipped a six-week rebrand with speed and sanity

What a real AI workflow looks like (hint: it’s not a prompt with a fancy name)
And much more.

Your SEO traffic isn’t “dipping.” It’s getting mugged in broad daylight by AI Overviews and answer engine output.

In this episode, Artem Kubatkin of Attune lays out the uncomfortable new reality: AI assistants are becoming the first stop in the buyer journey—and they don’t “browse.” They decide. Artem breaks down what it really takes to show up inside high-intent AI conversations (and why most brands are accidentally training the models to ignore them).

We also explore:

• The 3 pillars of AI visibility: coverage, structure, authority—and how they map to modern content strategy
• Why AI answers are non-deterministic (and why measuring “one prompt” is fake confidence)
• How “first paragraph” becomes the new “first page” in a voice-first world
• The underrated power move: fixing brand misalignment across directories and third-party sources
• Why YouTube and timecodes may be the most practical AEO play hiding in plain sight
• And much more. 

Your brand isn’t losing to “faster” AI teams. It’s losing to the ones protecting their humanity. As generative tools flood feeds with beige, lookalike creative, the real threat isn’t robots—it’s your team quietly lowering the bar. Are you using AI to unlock better ideas…or to justify shipping forgettable work faster?

In this episode, Jeff Stark, Head of Creative at Suki AI, gets brutally honest about what AI can’t do: develop taste, earn trust, or build a point of view. He shares how Suki—an AI healthcare company—thinks about ambient clinical intelligence and why their creative approach starts with real clinicians, real stories, and craft that doesn’t feel like it came out of a content vending machine. 

We also get into:

• Rebrands as high-stakes bets: the real variable isn’t color—it’s courage.
• Art vs. design: why “beautiful but useless” is the most expensive mistake in B2B.
• Jazz-room leadership: running creative teams like improv, not assembly lines.
• AI as assist, not author: a “bookend” model that keeps humans in the creative core.
• Living an integrated life and how one’s faith and beliefs should show up in every aspect of their lives. 
• And much more. 

Your brand isn’t losing to competitors, it’s getting flattened by “good enough.”
In a world where AI can generate passable B2B content in seconds, bland isn’t safe. It’s fatal.

In this episode, Dan Schwer of Rippling breaks down what brand actually looks like inside a 6.000-person SaaS company with a creative team of 15. We go straight at the uncomfortable stuff: why “brand vs. demand” is a lazy (and expensive) debate, how a brand refresh becomes a business lever (not a design hobby), and what it takes to keep quality high when the org is moving at startup speed and the pipeline still wants receipts.

If you’re still treating brand as the “pretty layer” on top of performance, this one’s going to sting — in a useful way.

We also cover:

• Brand ROI without the fantasy math: Measuring impact through speed, scale, and craft.
• The “brand vs. demand” trap: Why the fight is fake — and what actually drives pipeline.
• Video as the new moat: Product launches, customer stories, and earning attention in B2B.
• AI won’t fix bad taste: Where AI helps, where it slows you down, and why judgment still wins.

Your brand isn’t losing to competitors, it’s drowning in “helpful” content no one remembers. In an AI-everywhere world, bland is broken and volume is just a faster way to disappear.

If LLMs can write what you ship in 10 seconds, why would a buyer choose you?This week, Sylvia LePoidevin delivers the reality check B2B marketers have been dodging: content volume is a commodity, brand is the moat. We dig into how AI-native teams actually work (tastemakers and operators), why “helpful” guides are table stakes, and how human stories, conviction, and point of view become the only defensible edge in a world where production is free.

 We also get into:

• Content brands > corporate blogs: Building something people follow, not just something you publish.
• Helpful is dead: Why every piece needs a person, a story, and a spine—or it’s AI fodder.
• Anchors and distribution: Human-made “anchor” content, AI-powered repurposing, zero soul lost.
• Manifestos, not messaging decks: Founder-fueled conviction as the real brand operating system.
• Brand as last moat: Community, ecosystem marketing, and taste as the next-gen B2B unfair advantage.