In this video I share the essential tools I currently use as a social media manager and why they help streamline content creation, organisation, and client management.

These are my favourite tools as of January 2026, but the best tools often depend on your workflow. If you are starting a social media management business or working with clients, having the right systems in place can make your work much more efficient.

In this video we cover tools used for project management, scheduling content, creating designs, editing videos, managing analytics, accounting, and organising information.

Tools mentioned in this video include:

• Asana for project and task management
• Google Suite for communication, documents, and meetings
• Plann for social media scheduling
• Canva for content design
• CapCut for video editing
• Analytics tools for tracking performance
• Xero for accounting and invoicing
• Slite for campaign management and knowledge organisation

These tools help social media managers stay organised, manage multiple clients, and deliver consistent content strategies.

Estelledia focuses on social media education, content creation, and building digital businesses in the creator economy.

------------------------------------

Chapters

00:00 Intro

01:24 Project and Task Management 

03:25 Communication and Admin Software 

05:34 Scheduling and Planning Tools

07:50 Design and Visual Content

08:34 Video Editing 

09:53 Analytics and Reporting 

11:59 Finance and Invoicing

13:35 Campaign Management 

15:57 Password Managers 

16:55 Time Tracking

17:17 AI Tools

------------------------------------

Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]