Our book, Best Version Possible, is finally out! In this episode, Roger joins Brent to explain the purpose and passion behind our recent projects, and what is it going to mean for you, the independent insurance agency owner. So, to help agency owners get to their ultimate freedom, we've turned this into a process. There's an actual process of a best version possible. It’s simple, but not easy.

There's four basic steps to your BVP that most agencies aren't committed to really understanding, or being aware of going deep in these areas:

Alignment – clear vision of the same goal, different roles.

Green Zone – Producer focused on the four key money-making activities

Retaining at a Higher Level

Obtain Future Ideal Clients

Notice we don't get into a whole bunch of new selling activities until we get aligned, until we get our time spent selling - our green zone - where it needs to be, where we're taking care of our best customers.

To order your copy of our book, visit www.sitkins.com/bvp

To view our new documentary for independent insurance agencies, visit www.sitkins.com/vip