Marketing can be summed up in the phrase “Build it, and they will come”, right?

Wrong.

While this line may have worked in Kevin Costner’s character in Field of Dreams, it’s actually bad advice for entrepreneurs everywhere.

Marketing your products or services to your customers is the lifeblood of your business. After all, there can’t be any business if there’s no product or service to market in the first place, right?

So let’s take that line and revise it to “build it, market your products to your customers, use the five-step process to launch it and then your customers will come”.

Ready to welcome a successful product launch? Here’s the five-step process that will effectively help you launch a new product this year.