The Book In Three Or More Sentences: In Start with Why, Simon Sinek explains the major difference between a good company and a great company. Between a boss and a leader. And no, it’s not market share, charisma, or the size of the office. It’s the ability to clearly communicate the reason you exist – your why. But while the idea in the book is of great importance, the text feels like an endless repetition of the same message, the […]