The Book In Three Or More Sentences: People don’t want more stuff, they want more experiences. Access to more content, more music, more videos, more fun rides but without having to think about where to store all of this. In Subscribed, Tien Tzuo, the founder of Zuora, software for subscription-based businesses, explains how the world is shifting from products to services and why you should adjust your business model to a subscription-based one. The Core Idea: We want the ride, […]