The Holidays are a great chance to sell books, right? True...BUT they're also a horrible time to try to sell books. Why? Because competition is fierce.

Everyone is bombarded with ads, they're way stressed with too much to do, and they're more distracted than ever. We all have advertising fatigue - we're sick of being marketed to. So how do you, as an author with an awesome book, market your book without adding to the fatigue? That's what I'm talking about here.

Lara Helmling explores some of the interactions and nuances of Publishing houses and bookstores

Lara Helmling Explores the pros and cons of becoming a bestselling author as well as the process of doing so.

Lara Helmling Goes over the Top 3 things that editors look for when they ask for a marketing plan.

Lara Helmling Explains why our well known celbrity culture in marketing is NOT good for authors and their book sales.

Lara Helmling goes in and describes some of the lesser known interactions within the publishing world, today we talk about how bookstores can actually affect the publishing of any particular book.

Lara Helmling gives quick and easy tips on how to make your marketing different and catchy to the eyes of your audience.

The road to success as an author is paved badly. There are potholes everywhere. Regardless, you can make it through to the finish line with the 3 P’s. In today’s episode, you’ll get encouraged. You’ll realize that success as an author sometimes feels like winning a war where you lose all of the battles. Listen today to reclaim the passion and purpose that drove you to be an author in the first place. And let that passion and purpose drive you to get your book in the hands of every reader who needs i

Social media marketing. Most authors would rather have a root canal. Yet we all know we can’t ignore it. These platforms are part of a vast network filled with readers who would love your book. Today you’ll get 5 important tips on how to stop wasting time and start getting results on social media.

For authors I work with, branding is one of the most confusing things about marketing. Today I simplify the whole mess down to one thing. Get this one thing right, and you can stop worrying about your branding and focusing your attention on where it needs to be.