What does a crypto CEO who's been in the game since 2013 actually worry about?
In Season 4, Episode 3 of Bet It Drives, host Yevhen Krazhan rides through Barcelona with Max Krupyshev, CEO of CoinsPaid and CryptoProcessing.com. Max breaks down the real risks in crypto payments—and why the ones most people obsess over aren't the ones that matter.
He gets specific: why crypto was never actually anonymous, how fraud plays out in B2B practice, what operators should look for in a payment provider, and why demanding "zero risk" is the fastest way to kill a deal. Plus the story of 8 Bitcoin he spent—and why he'd do it again.
And because no Bet It Drives episode ends politely, Max gets pushed into a prank call to his own Head of Sales during Confess or Call.
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Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/
Max Krupyshev: https://www.linkedin.com/in/mkrupyshev/
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Can a low-budget idea beat a multi-million-dollar sponsorship? And why do most iGaming brands still market like it’s 2016?

In Season 4, Episode 2 of Bet It Drives, host Yevhen Krazhan rides through Barcelona during ICE with Akhil Sarin, CMO at Easygo and the marketing and partnerships leader behind Stake.

Akhil breaks down how they think about growth when you’re building culture: why streaming-first works, how they judge partnerships, and what makes a sponsorship actually bold.

He also shares a story that sounds made up until you hear the numbers, a surprisingly cheap activation that exploded into over 16 billion impressions, and why that kind of thinking is missing from most iGaming marketing teams.

And because this is still an entertainment business, the episode ends with “Confess or Call”: a chaotic segment that includes a late-night call to a senior exec about a “deal” that should never get approved…

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Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/

Akhil Sarin: https://www.linkedin.com/in/akhilsarin

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Can two CEOs say the quiet part out loud, on camera, during ICE?
In Season 4, Episode 1 of Bet It Drives, host Yevhen Krazhan rides through rainy Barcelona with two industry leaders: Cedomir Tomic (Alea) and Oleksandr Feshchenko (GR8 Tech). The CEOs debate on the topics most people avoid.
They get specific: Cedomir breaks down what their conference spend really looks like, Oleksandr shares why their marketing budget sits at a certain sum, and they dig into why the grey market accelerated around 2016, plus why regulation in the US and UK often creates outcomes nobody planned for.
And because this is still an entertainment business, the episode ends with “Confess or Call”—high-stakes prank calls, strong reactions, and a reminder that this is not a boring place.
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Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/
Cedomir Tomic: https://www.linkedin.com/in/alexandretomic/
Oleksandr Feshchenko: https://www.linkedin.com/in/oleksandr-feshchenko/
Follow GR8 Tech: https://www.linkedin.com/company/gr8-tech

Can you stop chasing quick wins and still grow faster?
In Season 3, Episode 3 of Bet It Drives, GR8 Tech CSO Yevhen Krazhan rides through Rome with marketing strategist and Profit Matches founder Valentina Diaco—a local who moved to the city at 17 to become a ballerina and ended up building global brands instead.
On this ride, she shares why iGaming is still “a little bit behind” on branding and retention, what operators can learn from luxury brands about loyalty beyond bonuses, and why incremental growth should be every CMO’s missing metric. They dive into omnichannel or obsolete, AI as an amplifier (not an autopilot for your budget), and why Christmas campaigns often work better before Christmas.
Smart, structured, and grounded in numbers—this is how profit aligns with purpose.
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Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/
Valentina Diaco: https://www.linkedin.com/in/valentina-diaco-2b62526/
Follow GR8 Tech: https://www.linkedin.com/company/gr8-tech

Can you turn a land-based dealer job into a global iGaming career?
In Season 3, Episode 2 of Bet It Drives, GR8 Tech CSO Yevhen Krazhan takes a sunset ride through Rome with Karolina Pelc—casino veteran, BeyondPlay founder, advisor, and author of Her Play—right after a helicopter landing. From five years on the casino floor in Poland and on cruise ships to running a casino at LeoVegas and selling BeyondPlay to FanDuel, Karolina breaks down the 20-year work behind her exit.
Raw, honest, and wired with casino-floor adrenaline, this ride is a masterclass in betting on yourself.
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Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/

Karolina Pelc: https://www.linkedin.com/in/karolinapelc/ 

Follow GR8 Tech: https://www.linkedin.com/company/gr8-tech

How do you turn your worst year into your greatest move?
In the Season 3 premiere of Bet It Drives, GR8 Tech CSO Yevhen Krazhan takes a ride through Rome with Eman Pulis, Founder of SiGMA World, to unpack how he built one of iGaming's most influential event platforms—and how COVID almost destroyed it all.
In this episode, Eman reveals the controversial decision that saved SiGMA in 2021 (spoiler: 14,000 people gatherin in one room when only 100 were allowed), why he planted the flag in Rome while keeping Malta in the picture, and the Phuket moment when life felt too perfect—two weeks before COVID hit. He opens up about building a 350-person multicultural tribe across eight offices, launching the SiGMA Foundation during freefall, choosing impact over politics, and why "business is done between people, not brands" became his mantra. Plus: the gladiator mentality, the "zoom out" crisis survival rule, and the Hans Zimmer song he plays when the arena finally clears.
This is your front seat to the ambition, risk, and relentless drive that turned crisis into legacy—filmed in the city that wrote the book on empires.
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Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/
Eman Pulis: https://www.linkedin.com/in/emanpulis/
Follow GR8 Tech: https://www.linkedin.com/company/gr8-tech

Can access and community turn ideas into funded startups?
In Episode 4, the Season 2 finale of Bet It Drives, GR8 Tech CSO Yevhen Krazhan rides through Lisbon with Kelly Kehn, founder, board member, startup advisor, and co-founder of Defy the Odds (DTO). Kelly breaks down why showing up at iGaming events matters, how DTO connects founders, operators, and investors, and the stage-by-stage KPIs she wants to see: from interest and LOIs to retention and expansion. She gets candid on fundraising reality (hundreds of conversations for a few yeses), turning “crazy” ideas into inevitable pitches, and what’s next: women’s sports and new game formats. Plus: Network or Not Work checks, the songs she cues for wins and coaching, and her champion rule—be kind to yourself and to others.
Fast, human, and finale-ready—this ride crosses the line at full throttle.
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Can boxing think like a tech company?
In Episode 3 of Bet It Drives, GR8 Tech CSO Yevhen Krazhan rides through Lisbon with Kyrylo Korobka, Executive Director at Ready to Fight by Oleksandr Usyk, to unpack how RTF is digitizing the sport—from federation partnerships and cross-border payments to co-organizing Usyk vs. Dubois.
Along the way, Kyrylo shares what it’s like working with a superstar, why his day-to-day is more business than sport, how his view of iGaming evolved beyond “just casino,” and the champion rule he lives by: discipline and consistency. Part insights, part entertainment, all iGaming.
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Can discipline and local insight build a brand from scratch?

In this episode of Bet It Drives, GR8 Tech CSO Yevhen Krazhan hits the streets of Lisbon with Tiago Pereira, Head of Portugal at LeBull.pt, the man who turned a logo and a bull into one of Portugal’s fastest-growing iGaming brands. Tiago shares his playbook for winning regulated markets, from launching LeBull and building authentic local campaigns to explaining why what works in Brazil can fail in Portugal. He also reveals the story behind the LeBull Night Show, lessons from his early marketing missteps, and his black belt rule for life and business: keep moving forward.

Smart, candid, and always in motion—this ride hits every turn.

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Can relentless drive build a global iGaming empire?
In the Season 2 premiere of Bet It Drives, GR8 Tech CSO Yevhen Krazhan hits the streets of Lisbon with Rasmus Sojmark, Founder & CEO of SBC and Sport Global Group. From London meetups to worldwide conferences, Rasmus shares how he built one of iGaming’s most influential networks—plus the stories behind SBC Awards, the €1M Legends charity match, and his rule for success: never give up.
Honest, driven, and on the move—this ride sets the pace for the season.
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