Can relentless drive build a global iGaming empire?
In the Season 2 premiere of Bet It Drives, GR8 Tech CSO Yevhen Krazhan hits the streets of Lisbon with Rasmus Sojmark, Founder & CEO of SBC and Sport Global Group. From London meetups to worldwide conferences, Rasmus shares how he built one of iGaming’s most influential networks—plus the stories behind SBC Awards, the €1M Legends charity match, and his rule for success: never give up.
Honest, driven, and on the move—this ride sets the pace for the season.
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How do you wrap a season that’s been all speed, all insight, all iGaming? With a Vegas legend in the front seat.
In the Season 1 finale of Bet It Drives, GR8 Tech CSO Yevhen Krazhan rides with Stephen Crystal—Founder of SCCG Management, Las Vegas casino owner, and the dealmaker behind $3B+ in gaming projects. From tribal gaming roots to global sports betting partnerships, Stephen shares the principles, people, and playlist that fuel his career.
Big lessons, bold opinions, and a seatbelt of honor for one of gaming’s most influential voices.

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What’s iGaming’s next big thing?

GR8 Tech CSO Yevhen Krazhan rides with Rohini Sardana, CEO of WiseWager, to explore esports, Gen Z betting behaviours, product breakthroughs, and smart networking strategies. Along the way, Rohini shares the game innovations she wishes she’d launched and her bold approach to putting more women at the decision-making table.
Part insights, part entertainment, all iGaming.

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Can a beauty industry exec really reinvent iGaming?

In Episode 2 of Bet It Drives, GR8 Tech CSO Yevhen Krazhan rides with Helen Walton, Founder & CCO of G.Games, to unpack her journey from global beauty brands to building a 200-title iGaming studio with an 80-person flat team.
On the road through London, Helen shares the soundtrack to her career, the harshest customer feedback she’s ever faced, and the iGaming buzzwords she’d ban for good. Bold, unfiltered, and refreshingly human—this episode proves the scenic route can be the fastest way forward.

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Ready to go behind the scenes of iGaming’s biggest events?

Follow GR8 Tech CSO Yevhen Krazhan as he drives bold conversations around London with Alex Pratt, Managing Director of Clarion Gaming & the mastermind behind the industry’s most iconic events.

In the episode, he chooses between ICE & iGB Live and opens up about the decision to move ICE to Barcelona. Alex spills on building world-class expos, jaw-dropping booths, the panels he’d ban, plus a handful of exclusive, unhinged expo stories that will make you laugh.

Bet It Drives Show: your Front Seat In the iGaming world: https://gr8.tech/bet-it-drives/
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