Better Brand, Better Standard

What happens when two Aussie blokes decide to flip the traditional physio model on its head? You get Health Phyx—a wellness space that fuses high performance with human connection, community, and aesthetics.

In this episode, I sit down with Riv and Ash, the founders of Health Phyx, to unpack what it really looks like to build a brand that goes beyond the norm. From doing their own renovations and running 14-hour days, to creating a space where clients actually want to hang out—this convo is equal parts business wisdom, banter, and bold mindset shifts.

We talk about:

• Why working on your business beats being stuck in it

• The power of real connection in a disconnected health industry

• How they balance grit with growth, and purpose with play

• The identity shift that comes with chasing a bigger vision

• And what it means to build a business you actually love showing up to

Whether you’re in the health space or just tired of stale business models, this one will hit.

🔧 Raw. Honest. Vision-led.
It’s how business should be done.

What happens when the goal you’ve worked towards for 20 weeks—every cardio session, every calorie tracked, every ounce of discipline—is suddenly over?

In this raw and emotional episode, I sit down with Claudia Camilleri just weeks after she stepped off the FMG stage. We talk about everything that isn't glamorised in the bodybuilding world—losing your identity post-prep, the rollercoaster of reverse dieting, and the unexpected spiral of emotional eating.

But this conversation isn’t just for competitors.

It’s for any high-achieving woman who’s attached her worth to discipline, perfection, or physical progress... and then questioned who she is without it.

We speak about:

• The post-show emotional crash no one talks about

• Food fear, body image spirals, and binge episodes

• Letting go of labels like “bodybuilder” or “influencer”

• Finding purpose beyond physical transformation

• Reclaiming your mindset and choosing your next “hard thing”

Whether you’re navigating your own post-goal identity crisis or just trying to show up as your best self while letting go of control—this episode will hit deep.

You’re not broken. You’re just in a new season. And you can still do hard things.💌

In this episode, I’m joined by online coach, content creator, and influencer Khiana Smith, who moved from Canberra to the Gold Coast to completely reset her life. Together, we dive into 15 powerful, brutally honest questions to ask yourself if you're feeling stuck, unfulfilled, or just too comfortable.

We talk mindset, business, health, fitness, and your environment and how these questions helped us both take massive action in our early 20s: starting new lives, building businesses, and letting go of anything that didn’t align.

If you’ve been craving change or growth, this is your sign. Get a pen and paper because this episode is a practical reset tool to help you reflect, realign, and take back control of your life. Take this as your permission slip to make those changes.

🎧 DM me on Instagram if you want the prompts from this episode or need help navigating your own reset @abbieemay

or DM Khiana for any coaching help @shields_fitt

In this raw and honest episode, I sit down with Holly Bianca — a girl I met through the internet, who quickly became a dear friend through our shared love of fitness and discipline. But as we kept chatting, we realised we shared more than gym routines.

Over the past year, both of us have quietly battled and overcome eating disorders, rooted in restriction and perfectionism. This episode is a real and open conversation about what that looked like, how it impacted us, and how we’re now rebuilding stronger — mind, body and beyond.

Holly shares her journey living in Melbourne, what’s next for her, and her huge goals as she is about to go into her first solo Hyrox - which will no doubt be the first of many. We talk about mindset, identity, structure, and how she’s optimising her routine to grow into the next version of herself.

🛑 Trigger Warning: This episode discusses eating disorders, body image, and restrictive dieting. Please be mindful that this may be triggering for some listeners. If you are struggling, we encourage you to seek help from a licensed health professional. Nothing shared in this episode is intended as medical or professional advice.

I used to live in survival mode—crippling anxiety, depression, and a season of drowning it all with drugs, raves and alcohol. But no one was coming to save me. So I did.
This podcast is where I share what it really takes to build a dream life from the ground up. The mindset shifts, the brutal honesty, and the discipline it takes to stop self-sabotaging and start living with purpose.
If you're done waiting for a miracle and ready to become your own proof—it starts here.

In this episode, I sat down with Dean, owner of The Nest and someone who has quickly become a close - and real - friend of mine. We got behind the mics on a day where I wasn’t feeling my best and we had a raw, grounding chat about community, energy, and showing up authentically online.

We spoke about the importance of surrounding yourself with people who fill your cup, how to protect your energy in a world that demands your attention, and why it’s okay not to feel 100% all the time.

This one’s for the people learning to be real, not perfect.

Most people are overthinking content and underthinking strategy.

In this episode, I’m joined by intern Jorja who flips the script and asks me all the questions you’ve probably asked yourself at some point if you are trying to make the social media world work for you or your brand:

This is a no-BS crash course for business owners, creatives, and personal brands who are done winging it. Whether you’re already online but it feels chaotic, or you’re just starting to take your content seriously — this episode is your sign to get strategic.

🧠 Think of it like a sneak peek into what I actually teach inside my 8-week content bootcamp — minus the overwhelm, plus a little tough love.

Socials Made Simple is my signature 8-week bootcamp for personal brands and business owners who want structure, feedback, and a content plan that actually converts.

JOIN THE WAIT: subscribepage.io/zWUCo7

💬 Ready to stop posting blindly and finally have a strategy that works?

If you’ve ever said, “I want more, but I don’t have the time,” this one’s for you.

In this solo episode, I’m walking you through how to turn your 9–5 into the launchpad — not the limitation — of your next chapter. Because your job isn’t holding you back… your mindset might be.

Inside we dive into:

🧠 reframing your role as the training ground for your future

🌚 why your morning routine matters more than your full-time hours

💌 how to build a side hustle or tick off your dreams without burning out

🫀 ways to use your current job to upskill, connect, and grow

🫂 identity shifts that’ll have you showing up like the CEO of your own life

This isn’t hustle culture. This is structure, ownership, and the mindset of someone who knows they’re capable of more — and is using their current role to learn, grow, and lay the foundation for what’s next.

—

🎧 Listen now, take what hits, and share it with the friend still stuck in ‘I hate my job’ victim mentality .

💌 Come say hey:

@abbieemay | @bettercollectiveagency

Hosted on Acast. See acast.com/privacy for more information.

🎙️ Episode 4 – Personal Branding and why it matters (even if you have less than 10k followers).

Think you need 50K followers to build a strong business? Think again.

In this solo episode, I’m breaking down the real power of personal branding — and why it matters more than ever when you have a small audience. I share exactly how I’ve grown my brand, launched my business, and hit consistent $10K months with less than 5,000 followers (and no fancy website).

We’ll cover:

✨ Why follower count doesn’t equal trust

✨ How small audiences build deeper connections

✨ The secret to building a loyal tribe (and the 7-11-4 content rule)

✨ How to become the go-to in your space using content that reflects you

Whether you're a coach, creative, or personal brand—this is your permission slip to stop hiding behind a logo and start showing up as the face and voice of your brand.

🎯 Want my free content framework that moves your audience from “just watching” to buying?

📲 DM “FRAMEWORK” to @abbieemay or @bettercollectiveagency to grab your copy now

❣️ Download my framework directly https://subscribepage.io/dCfC5E

Hosted on Acast. See acast.com/privacy for more information.

Think you need 50K followers to build a strong business? Think again.

In this solo episode, I’m breaking down the real power of personal branding — and why it matters more than ever when you have a small audience. I share exactly how I’ve grown my brand, launched my business, and hit consistent $10K months with less than 5,000 followers (and no fancy website).

We’ll cover:

✨ Why follower count doesn’t equal trust

✨ How small audiences build deeper connections

✨ The secret to building a loyal tribe (and the 7-11-4 content rule)

✨ How to become the go-to in your space using content that reflects you

Whether you're a coach, creative, or personal brand—this is your permission slip to stop hiding behind a logo and start showing up as the face and voice of your brand.

🎯 Want my free content framework that moves your audience from “just watching” to buying?

📲 DM “FRAMEWORK” to @abbieemay or @bettercollectiveagency to grab your copy now

❣️ Download my framework directly https://subscribepage.io/dCfC5E

Hosted on Acast. See acast.com/privacy for more information.