Better Business Coach Podcast: Sales Training | Proven Education | Actionable & Downloadable Worksheets

In this episode of Better Business Coach Podcast, I help you understand what it feels like to own a failing business or a business you feel you can never leave.

Learn to see these business owners for who they truly are, as well as understand that you’re helping people that are proud and deserve your respect. After all, they have taken action and gone out and done what most leave in the world of tomorrow.

Episode outline:

Imagine what it feels like to:

What are the daily drivers of these business owners?

This is why you must ensure that for each session, you are 100% prepared to help as much as you can.

What does all this stress mean?

Their body is under constant stress. Stress causes your brain to move into fight or flight mode. In short, without intervention (HELP), there’s no coming back.

That’s why they need you.

Through coaching we can bring them back.

The difference business coaching makes.

What I have seen with my clients through coaching:

Don’t miss a thing:

As the podcast will have sessions both in video and audio, make sure you subscribe to both the audio and video versions of this podcast.

Here are the links:

Video podcast – Click here to subscribe

Audio podcast – Click here to subscribe

So please subscribe!

While you’re there, PLEASE PLEASE PLEASE – leave a review and the star rating you feel this is worthy of.

Thank you in advance.

To find out more about me or the show, feel free to check out:

My profile – https://matthewpollard.com/aboutmatthewpollard

The full show write-up – http://betterbusinesscoachpodcast.com

The post Failing Business – Know How it Feels to Own One appeared first on Finding A Business Niche & Creating A Sales System - MatthewPollard.Com.

If you’re not prepared, you will find yourself offering wrong advice or wondering why clients won’t do things that are clearly in their best interest.

In this session of Better Business Coach Podcast I share with you what I learned about business owners and staff in my first few months of business coaching. This information is vital to hitting the ground running as a business coach. This way you don’t have to be surprised, like I was, every time your clients and their staff do things that hinder or sabotage their progress.

Episode outline:

I tell you these as I never would have guessed just how deep the rabbit hole went:

Don’t miss a thing:

As the podcast will have sessions both in video and audio, make sure you subscribe to both the audio and video versions of this podcast.

Here are the links:

Video podcast – Click here to subscribe

Audio podcast – Click here to subscribe

So please subscribe!

While you’re there, PLEASE PLEASE PLEASE – leave a review and the star rating you feel this is worthy of.

Thank you in advance.

To find out more about me or the show, feel free to check out:

My profile – https://matthewpollard.com/aboutmatthewpollard

The full show write-up – http://betterbusinesscoachpodcast.com

The post 7 Things You Should Know About Business Owners appeared first on Finding A Business Niche & Creating A Sales System - MatthewPollard.Com.

Do you find it hard to get people interested in what you do?

If so, these two sessions are for you.

Following on from last session’s elevator pitch, I now move on to teach you how to create, what Michael Port has coined, “the conversational elevator pitch.”

If you want to obtain rapid growth in your coaching business, this is a two-part series that you won’t want to miss.

Episode outline:

This is the second session of a two part series, so if you haven’t yet, go back and listen to part 1 of “Who Wants More Clients? Then Let’s Learn To Network.”

Have you taken action?

In the last session, I explained the importance of going out and practicing the elevator pitch before listening to this session. Have you? If not, remember that for any of these sessions to work and for your business to accelerate into rapid growth, you have to take action. Do yourself a favor: Decide you’re willing to go out and experiment.

I also told you that what I was sharing was all foundational. In this session, I give away the key to simple and easy customer acquisition: the conversational elevator pitch.

This is the formula I use every day of the week to turn an awkward, “What do you do?” into, “Wow, that’s amazing. Tell me more!”

Formula preparation:

Question 1 – Who do you help?

                Covered in part 1 – The clients you get your best results from.

Question 2 – What do you think they were looking for when they went into business for themselves?

Think about why you did, but also remember their motivators may be different. It could be anything from a desire to leave a legacy, freedom to work their own hours, or just to get rich.

Question 3 – What three or four challengers could be stopping them from getting there?

Many people who want the things mentioned in question two realize they don’t know how to create the systems necessary for a successful business, or how to market and sell their products and services (to just name two). Remember, these will be unique to your segment (the answer to number 1).

Question 4 – What high level problems do the challengers from question three present?

For many people, the challengers from question three can cause stress, embarrassment, a feeling that people have lost faith in them, or a loss of love for what they do. This list is endless and again must be tailored to your segment from question 1.

Question 5 – What do you offer to help?

This could be anything from coaching, live seminars, or information products.

Question 6 – What successes have you had?

                Numbers count – What has been your success rate? What are your success stories?

Question 7 – What are the biggest joys the customer experiences when the problem is gone?

                I have seen amazing changes in a person’s belief in themselves, love of their work, and feelings of family acceptance. (Generally the opposite to question four).

Question 8 – What is the next step?

                If you are speaking to the person with the problem, you can offer a 30 minute FREE Business Needs Analysis. This will be explained in session 7.

If you’re speaking to someone that knows someone, perhaps you can offer them a FREE copy of your book, white paper, or video series to give their friend in exchange for getting their details.

Let’s put it all together:

The formula – Do you know how many (answer to question 1) go out looking for (answer to question 2), however, wind up (answer to question 3). Do you know anyone like that?

Wait for response.

If them – It is very common, do you also (answer to question 4)?

If not them – So, you probably can see them (answer to question 4).

Wait for response.

If them – I certainly understand, and it’s important for you to know that you’re not alone; in fact, your problem is so common that I (answer to question 5).

If not them – I certainly understand, and it’s important you tell them that they’re not alone; in fact, your problem is so common that I (answer to question 5).

And (answer to question 6).

So trust me, you can fix this.

Wait for response.

It really will make such a difference to overcome (answers to question 3), however, it will also make you/them finally feel (answer to question 7).

 Wait for response.

How about we do this (answer to question 8)?

So, is it magic?

No, it’s not. It is simply having a game plan or structure to the activity. Do you really think that McDonalds would have the same success without their systems and processes? This is no different. By creating your conversational elevator pitch, you are just giving yourself the best chance of success.

Take action:

As I said in part 1, this is an awesome formula, while also a waste of time if you don’t use it. So:

This is your key to getting customers with ease, so if you were only going to learn one thing this year, make it this.

Keep me in the loop:

I’d love to hear your new conversational elevator pitch! Lay them on me, in the comments section below:

Don’t miss a thing:

As the podcast will have sessions both in video and audio, make sure you subscribe to both the audio and video versions of this podcast.

Here are the links:

Video podcast – Click here to subscribe

Audio podcast – Click here to subscribe

So please subscribe!

While you’re there, PLEASE PLEASE PLEASE – leave a review and the star rating you feel this is worthy of.

Thank you in advance!

To find out more about me or the show, feel free to check out:

My profile – https://matthewpollard.com/aboutmatthewpollard

The full show write-up – http://betterbusinesscoachpodcast.com

Items/Links Mentioned:

The post How to Network Effectively and Get More Clients (2 of 2) appeared first on Finding A Business Niche & Creating A Sales System - MatthewPollard.Com.

Do you find it hard to get people interested in what you do?

If so, these two sessions are for you.

In this session of Better Business Coach Podcast, I discuss why you may be finding it hard to get prospects interested in what you do and provide you with a three part elevator pitch you can use to transform your results.

Think that’s a lot? Just wait for part two!

If you want to obtain rapid growth in your coaching business, this is a two part series that you won’t want to miss.

Episode outline:

When most people are asked what they do, they respond by providing their functional skill:

Then silence, until finally the person who asked responds, “Oh, that’s cool.” – Sales opportunity over!

Then you feel obliged to do the same. Any wonder people think networking events are a waste of time.

The cold hard truth is that networking events are a wonderful opportunity to find new clients.

You’re just doing it wrong.

I personally ask people what they do at events like this all the time, only to hear them say, “I’m a coach.” I then respond as they expect, “Oh, that’s cool.” Then they feel obligated to ask me the same. However, after I respond, they tend to ask the question I’m looking for: “How do you do that?” – Sales opportunity started!

Want to know what I do?

I will share this with you in part two of this two-part series.

First, some ground work and a wonderful starting point.

If you’re thinking of skipping ahead, DON’T!!

This formula will offer you mega success at your next networking event, plus it provides you with a great foundation to master the content of the next session.

Formula preparation:

Question 1 – Who do you help?

                Be specific – Which type of clients do you get the best results from?

Question 2 – What benefits do you deliver?

                Think about it – If someone was to buy a Ferrari, are they doing it for the engine specifications or the way they feel while driving it?

How can you apply this to what you do? Do people really buy coaching because you are a coach? No, of course not. It’s because you offer (what) benefit?

Question 3 – What’s the most common objection you hear?

You have heard it a thousand times: “I would love to, however…” Arhhhh!

Let’s put it all together:

The formula – often called an elevator pitch.

I help (segment) do (benefit), even if (most common objection).

Examples:

So, is it magic?

If I say this one line, does it result in a person saying, “I want that. How do we move forward?” I wish it was that easy. However, on the up side, they don’t say, “Oh, that’s cool,” either. If you have followed this formula correctly, the response you should expect is, “How do you do that?”

Then you can explain more, because they have asked, not because you’re a pushy salesperson.

Hint – Don’t try to fit too much into the three sections. You’re trying to get them to ask for more information – not pull their credit card out. So vagueness is key!

Take Action:

This is an awesome formula, while also a waste of time if you don’t use it. So:

Only then will you be best prepared to master the content of part two.

Keep me in the loop:

I’d love to hear your new elevator pitches. Lay them on me, in the comments section below:

Don’t miss a thing:

As the podcast will have sessions both in video and audio, make sure you subscribe to both the audio and video versions of this podcast.

Here are the links:

Video Podcast – Click here to subscribe

Audio Podcast – Click here to subscribe

So please subscribe!

While you’re there, PLEASE PLEASE PLEASE – leave a review and the star rating you feel this is worthy of.

Thank you in advance!

To find out more about me or the show, feel free to check out:

My profile – https://matthewpollard.com/aboutmatthewpollard

The full show write-up – http://betterbusinesscoachpodcast.com

Items/Links Mentioned:

The post How to Network Effectively and Get More Clients (1 of 2) appeared first on Finding A Business Niche & Creating A Sales System - MatthewPollard.Com.

The first session of The Better Business Coach Podcast! This is just a quick introduction to let you know about some amazing content to come.

After months of work, and with your support, the Better Business Coach Podcast will become the number one resource for all business coaches. It will provide listeners with proven business coach training, actionable worksheets, and critical sales advice. Best of all, it’s 100% free.

That’s right! No more thinking about buying expensive franchises or working day and night to create the worksheets and session plans you need to make your client sessions the best they can be.

Just listen, implement and grow!

That’s right; I’ve done all the hard work so you don’t have to.

Now you can benefit from my decade of coaching experience and obtain access to:

Delivery

Better Business Coach will be delivered in 15-20 minute sessions so that you can listen to them on the commute to work and then implement what you learn straight into your business. They also provide a quick refresher on a session’s content as you drive out to see a client.

This podcast will primarily be delivered in audio format when we are covering training and ideology. However, there will also be a video podcast for when I give you access to one of my actionable worksheets and go through it element by element. That way, you can follow along as I show you how to best use it with your clients.

Don’t miss a thing:

As the podcast will have sessions both in video and audio, make sure you subscribe to both the audio and video versions of this podcast.

Here are the links:

Video Podcast – Click here to subscribe

Audio Podcast – Click here to subscribe

I can’t wait to share this content with you; it’s going to make such a difference in your business coaching business. I am really looking forward to hearing the stories of success that you have with your clients.

So please subscribe!

I look forward to spending the next sessions with you, helping you to make the best business coaching business that you could possibly have.

To find out more about me or the show, feel free to check out:

My profile – https://matthewpollard.com/aboutmatthewpollard

The full show write-up – http://betterbusinesscoachpodcast.com

The post Introducing the Better Business Coach Podcast appeared first on Finding A Business Niche & Creating A Sales System - MatthewPollard.Com.