Better Business Outcomes

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Katie King, the CEO of AI in Business.

They discuss:

·       The potential of artificial intelligence as a tool to support marketing and public relations activity

·       The risk issues that business leaders should be concerned about in thinking about data and the application of AI 

·       The UK as a centre of excellence for the development of AI and an understanding of its impact on culture and society

·       The division of labour between people and machines

·       How to embrace and learn about the application and potential of AI and build skills for the future

·       How being tenacious and making things happen leads to Better Business Outcomes

Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media

On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tom Levitt, author of The Company Citizen and associate lecturer in sustainability for the University of West London’s Business School.

They discuss:

●      Leaders as people to follow and Frances Perkins as one of history’s lesser-known female trailblazers 

●      Delivering good at scale from a political, business and societal perspective and the positive and negative imprint created by every organisation

●      Why implementing an activist approach should be a consideration for every brand

●      The Community Interest Company Fair For You and its partnership with Iceland which, through a loan scheme, is helping struggling families across the UK put food on the table and received 40,000 applications in its first week

●      Brexit as a huge mistake which has crippled the economy

●      The Nolan Principles as missing from public life today

●      How looking at things in the long term leads to Better Business Outcomes

Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media

On this episode of Better Business Outcomes, Sarah Waddington from Wadds Inc. welcomes Sarah Dewar from Mental Health Concern. 

They discuss:

·      How great leaders have humility and authenticity and see people holistically, not just as employees

·      Social network theory and the importance of relationships in the workplace

·      Rounded wellbeing strategies

·      What leaders should be thinking about in terms of their health and their employees’ wellbeing during this cost-of-living crisis

·      The services available for people needing help and what companies can do to make a return to work easier 

·      How employee groups can help design the workplace to suit neurodiverse talent 

·      How valuing your people leads to Better Business Outcomes

Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes author and a practitioner and researcher in the sphere of polarisation,  Alison Goldsworthy.

They discuss:

Why Alison started investigating polarisation after a she spoke out about a sexual assault that colleagues failed to recognise or acknowledge

• Technology is a factor in amplifying polarisation but it isn’t the trigger. It results from societal, political and cultural issues
• Polarisation can make a constructive contribution to discussion, debate and innovation
• How Alison wrote Poles Apart with Laura Osborne and Alexandra Chesterfield during lockdown
• Using polarisation as a communication tool can be incredibly powerful for good and bad
• Finally, we hear the best suggestion of the series so far, for what drives better business outcomes

Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media

On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tokunbo Ajasa-Oluwa, CEO of national social mobility charity, Career Ready.

They discuss:

·      Vulnerability as a trait of good leaders and the qualities embodied by the late Dame Anita Roddick DBE

·      Career Ready’s overarching mission in preparing young people facing barriers to education and employment for the world of work

·      The structural issues currently preventing a pipeline of diverse talent from school leaver age upwards in UK industry

·      Tokunbo’s time as a Cabinet Officer appointed Social Enterprise Ambassador from 2007-2010, advising Downing Street on diversity, youth development and social entrepreneurship

·      How creating a culture and a space where people can be their authentic space leads to Better Business Outcomes

Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media

On this episode of Better Business Outcome, Stephen Waddington from Wadds Inc. welcomes author and geo-political risk researcher Dr Stephanie Hare.

They discuss:

 ·  Why technology has such an outsized share of voice and the issues and the range of issues that it is blocking out of the news agenda

 ·  Why the enthusiasm and optimism that characterised the web in the eighties and nineties has given way to a much bleaker perspective

 ·  Regaining control of data and technology, and looking forward to the social media era of the web

·  The need for clarity on environmental, society and governance (ESG) metrics as they relate to business

·  How ethics is driving the latest wave of innovation in artificial intelligence and why that’s a good thing

 ·  The future of Twitter. Is is a technology platform, product, or hive mind

 ·  Why integrity drives better business outcomes

Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media

On this episode of Better Business Outcome, Sarah Waddington from Wadds Inc. welcomes Jon Geldart, Director General for the Institute of Directors (IoD). 

They discuss: 

·      Jon’s personal leadership journey and Sir Ernest Shackleton

·      The IoD as the home of diverse leadership talent and a place where better directors are made

·      The thorny business issues facing directors right now and Jon’s predictions for the year ahead

·      The unique challenges faced by membership bodies compared to other business models

·      Communications as core to organisational strategy and the avoidance of ambiguity and misunderstanding 

·      How diversity of input and robust Board discussions lead to Better Business Outcomes

Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media

Introducing a new podcast from Sarah and Stephen Waddington of Wadds Inc.

Better Business Outcomes talks to leaders and senior communicators about the  areas where you should be focusing to build personal and organisational resilience.

This podcast for directors and management teams explores how public relations can support the creation of value through strategy planning, decision making, risk management and stakeholder engagement. 

Societal inequalities, the environment and cost of living crisis mean that it is more important than ever for organisations to understand the role of public relations PRs and their own contribution to society. 

Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media