In this episode, I go in-depth with Lei Lei Clavey, a high-end editorial wedding photographer based out of Melbourne. Lei Lei opens up about her journey into the wedding industry, what worked for her when she got started, what she has learned and what she is implementing moving forward to help her photography business appeal to the luxury wedding market. We leave no stone unturned as we explore this interesting topic..

Some of the things we go over are:

• Lei Lei Clavey's background
• How she found inroads into the industry
• What drew Lei Lei to editorial wedding photography
• Why it's important to curate your images
• What luxury clients value most when it comes to their weddings
• Why styled shoots are important and how they can work for your business 
• How to get your work featured in high-profile magazines & directories
• Where the majority of her high-end wedding photography leads come from
• How to build relationships with planners
• How she goes above and beyond for her clients
• Her biggest piece of advice for photographers trying to break into the high-end wedding photography market?

Connect with Lei Lei Clavey via her website or follow her on Instagram

This podcast is brought to you by Studio Rolla & presented by Richard Johnston
Follow us on socials @richardjohnstoneducation (education) & @lonelyhunter (photography)

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Tools we use and stand by:
Studio Ninja: Get 50% off your first year with code STUDIOROLLA50
Imagen AI: Get 1500 free edits

In this installment, I have a conversation with Ryan Teague, a wedding photographer hailing from the Gold Coast and the creative force behind Feather and Finch Photography. Ryan begins by sharing his journey into the world of photography and then delves into the strategies for distinguishing oneself in a saturated market, whether as a photographer or a creative professional. Throughout this episode, we explore three essential pillars – branding, portfolio development, and marketing – that play a fundamental role in elevating your work above the noise and making it truly stand out.

Some of the questions we go over are:

• What is branding and why is it so important
• How can someone build a brand that sets them apart
• What is the most influential factor of a brand
• Is having a solid portfolio critical to standing out in a crowded marketplace
• How to build a strong portfolio if you don't have one
• Should you mix in different genres of work or leave them separate
• Marketing techniques that help to cut through the noise
• Where to market your work
• Where to focus your marketing efforts if you are time poor
• How to build relationships that generate referrals
• If you should be utilising ads as part of your marketing strategy

Find Ryan at Feather & Finch Photography or follow him on Instagram

This podcast is brought to you by Studio Rolla & presented by Richard Johnston
Follow us on socials @richardjohnstoneducation (education) & @lonelyhunter (photography)

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Tools we use and stand by:
Studio Ninja: Get 50% off your first year with code STUDIOROLLA50
Imagen AI: Get 1500 free edits

On this episode of the Better Business Photography Podcast we open the discussion with Chantelle Perkins from the wedding VA and chat all things virtual assistants. We go over: 

• When you might need a VA
• What the onboarding process can look like
•  If you need systems in place before hiring a VA
•  What common issues photographers often face before hiring a Virtual Assistant
• The types of tasks virtual assistants can help with
• How to overcome the fear of giving up control to someone else
• What you can expect after using a VA

To get in touch with Chantelle from the wedding VA, we included her details below: 
Website - www.theweddingva.com.au
Instagram - @thewedding.va
TikTok : @theweddingva
Threads - thewedding.va

This podcast is brought to you by Studio Rolla & presented by Richard Johnston
Follow us on socials @richardjohnstoneducation (education) & @lonelyhunter (photography)

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Tools we use and stand by:
Studio Ninja: Get 50% off your first year with code STUDIOROLLA50
Imagen AI: Get 1500 free edits

Welcome to the very first introductory episode of the Better Business Photography Podcast. In this episode we introduce ourselves and briefly explain what this podcast is all about and how it's going to help you on your photography journey.

This podcast is brought to you by Studio Rolla & presented by Richard Johnston
Follow us on socials @richardjohnstoneducation (education) & @lonelyhunter (photography)

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Tools we use and stand by:
Studio Ninja: Get 50% off your first year with code STUDIOROLLA50
Imagen AI: Get 1500 free edits