Better Business Podcast

In this solo episode, sales and marketing expert Alexei dives deep into the surprising reasons why your business might be attracting bad clients—and it's not just about pricing. Discover how poor messaging, lack of boundaries, and weak sales processes can lead to client mismatches. Alexei shares insights on how to refine your approach, set clear expectations, and build stronger client relationships that benefit your business.

In this insightful episode, Alexei delves into the distinct contrasts between solution-oriented and service-oriented approaches in business. He explores how adopting a big-picture view can transform a standard service into a comprehensive solution, adding value far beyond the initial client request. Through expert interviews and real-world examples, Alexei discusses the benefits and limitations of each approach, helping listeners understand when to apply one over the other to maximize impact and client satisfaction. Join us to uncover how shifting your perspective can lead to more innovative and effective outcomes.

Learn how to transform your tradie business with systemisation tips in this video. Discover how to systemise and scale your business for success.

How do you systemise your tradie business?

Dive into the essentials of systemizing your tradie business with our latest podcast episode, where we break down the key strategies to automate and streamline your operations. Discover how technology can enhance your marketing, sales, operations, and accounting processes, ensuring a steady flow of jobs and an efficient work environment. Whether you're looking to improve customer management through CRM systems, optimize job scheduling, or keep your finances in check with advanced accounting software, this episode covers everything you need to know to run a more organized and profitable trade business. Join us as we explore practical tips and real-world advice to take your trade business to the next level of operational excellence!

Join Alexei as he sits down with Martin von Stein, a leading figure from Bizguard, to dive deep into the dynamic world of IT services. In this enlightening episode, they'll explore the ongoing evolution of the IT industry and discuss key takeaways from the recent CrowdStrike event. Martin will also share invaluable tips tailored for small businesses, aiming to equip you with the knowledge to leverage IT advancements effectively. Whether you're an IT professional or a small business owner, this conversation will provide you with a fresh perspective on the technological shifts shaping our digital landscape. Tune in to stay ahead in the ever-evolving world of information technology!

Join Alexei as he sits down with Steve Plummer, renowned as one of Australia's premier copywriters and the former personal copywriter for marketing legend Mal Emery. In this engaging episode, they dive deep into the art and science of copywriting, exploring what it truly is and how it functions to enhance business success. Steve shares his expert insights on why books are a crucial tool for building authority as a business owner and offers a treasure trove of tips on leveraging copywriting and published content to elevate your brand. Whether you’re a budding copywriter or a seasoned entrepreneur, this conversation is packed with valuable takeaways to refine your approach and captivate your audience.

In this solo episode, Alexei Kouleshov explores the vital concept of flow and its transformative impact on small business operations. Drawing inspiration from Bruce Lee's famous philosophy—"Be water, my friend"—Alexei delves into how small business owners can achieve a state of flow, where focus, efficiency, and adaptability converge to create optimal outcomes.

Listeners will discover the common barriers to flow, such as lack of experience and poor delegation, and receive actionable strategies to overcome these obstacles. Whether you're struggling to stay "in the zone" or seeking ways to streamline your operations, this episode offers essential insights into cultivating a fluid, dynamic approach to business challenges.

Tune in to learn how to harness the power of flow, ensuring your business operations are as smooth and responsive as water.

In this solo episode of Better Business, join Alexei Kouleshov as he delves into the critical importance of market research for businesses, especially in times of market change. Whether it's seasonal shifts or evolving market behaviour, understanding and adapting to these changes can make or break your business.

Alexei will explore how market research helps businesses:

Stay attuned to changing customer needs and preferences.

Identify emerging market trends and seize new opportunities.

Benchmark against competitors and find gaps to exploit.

Mitigate risks through informed decision-making.

Avoid costly mistakes by testing ideas before full-scale implementation.

Set realistic goals based on data-driven insights.

He will also discuss common pitfalls, such as the dangers of a product-first approach, and emphasize the necessity of understanding your ideal client to create demand effectively. Tune in to learn how to leverage market research to navigate the dynamic business landscape and ensure your company's continued success.

In this episode of the Better Business Podcast, I sit down with Denis O'Shea to discuss the fascinating evolution of smartphones and the critical role of IT services in today's business landscape. We delve into the paramount importance of cybersecurity for businesses and how it's become a top priority in the digital age. Denis shares insights about the different behaviours of each market in Australia, New Zealand, and the USA, along with valuable tips for business owners looking to expand their reach. Tune in for practical advice and expert insights on navigating the ever-changing tech world. Don't forget to like, comment, and subscribe for more expert interviews and business tips!

In today’s crucial episode, join Alexei Kouleshov, the digital marketing strategist renowned for scaling businesses to 7 figures, as he divulges a closely guarded secret previously shared only with his elite clients. This isn’t about reinventing the wheel; it's about a simple yet often overlooked strategy that could transform your business's profitability: increasing your prices.

Why shy away from adjusting your rates when everything from living costs to salaries has soared? In "Profitable Pricing," Alexei breaks down the rationale and methods to enhance your pricing model without losing your customer base. Learn how to redefine your USP to reflect the quality and commitment you bring to your clients, perform a competitor analysis to position yourself smartly in the market, and add unparalleled value to your offerings.

By the end of this episode, you’ll not only understand why a price increase is necessary but also how to implement it effectively to work smarter, not harder. Tune in to empower yourself with the confidence to charge what you truly deserve.

In this episode, we explore the concept of imperfect progress and how balancing "done" with "perfect" can boost productivity in your small business. Tune in for tips on efficiency and achieving your goals!

We've all heard the mantra "Done is better than perfect," but what if it's not that simple? In this episode, Alexei dives into the idea that the pursuit of perfection can be paralyzing, but blindly prioritizing "done" can also backfire. He explores how the ideal approach depends on your unique skill set and goals. Whether you're a seasoned professional or just starting out, this episode will help you find the balance between striving for excellence and achieving progress.