In this episode of the Better Business Podcast, host Alexei dives into the transformative world of digital marketing and agency growth with Ali Rabar, founder of Lean Agency and an expert business coach. Together, they explore how agencies have evolved over the years, the rise of the fractional CMO model, and the critical strategies agencies need to stay ahead in a competitive market. Whether you're running an agency or navigating the fast-paced digital marketing world, this episode is packed with insights to help you grow and adapt.

Tune in to Better Business Podcast for essential Black Friday tips to boost your business and maximise sales during the holiday shopping season!

Are you looking for ways to promote your business using the Black Friday trend? Then this podcast episode is for you.

In this solo episode of the Better Business Podcast, we dive deep into the age-old business dilemma of choosing between cheap, good, and fast, and how it has shaped businesses historically. We explore the evolution of market dynamics, from the traditional trade-offs to the emergence of stores that prioritize customer experience and branding. Discover how these changes have influenced buyer decisions and behavior, and what it means for businesses looking to break free from these constraints and thrive in a competitive marketplace. Join us as we unravel the secrets of business evolution and learn how to leverage these insights for better business strategies.

Join us on Better Business as host Alexei interviews Ben Maden, founder of Brisbane's Matter Solutions, a leading web and SEO agency. In this episode, Ben shares insights from his entrepreneurial journey, discusses current trends in digital marketing, and explores the challenges and future of SEO.

In this solo episode, sales and marketing expert Alexei dives deep into the surprising reasons why your business might be attracting bad clients—and it's not just about pricing. Discover how poor messaging, lack of boundaries, and weak sales processes can lead to client mismatches. Alexei shares insights on how to refine your approach, set clear expectations, and build stronger client relationships that benefit your business.

In this insightful episode, Alexei delves into the distinct contrasts between solution-oriented and service-oriented approaches in business. He explores how adopting a big-picture view can transform a standard service into a comprehensive solution, adding value far beyond the initial client request. Through expert interviews and real-world examples, Alexei discusses the benefits and limitations of each approach, helping listeners understand when to apply one over the other to maximize impact and client satisfaction. Join us to uncover how shifting your perspective can lead to more innovative and effective outcomes.

Learn how to transform your tradie business with systemisation tips in this video. Discover how to systemise and scale your business for success.

How do you systemise your tradie business?

Dive into the essentials of systemizing your tradie business with our latest podcast episode, where we break down the key strategies to automate and streamline your operations. Discover how technology can enhance your marketing, sales, operations, and accounting processes, ensuring a steady flow of jobs and an efficient work environment. Whether you're looking to improve customer management through CRM systems, optimize job scheduling, or keep your finances in check with advanced accounting software, this episode covers everything you need to know to run a more organized and profitable trade business. Join us as we explore practical tips and real-world advice to take your trade business to the next level of operational excellence!

Join Alexei as he sits down with Martin von Stein, a leading figure from Bizguard, to dive deep into the dynamic world of IT services. In this enlightening episode, they'll explore the ongoing evolution of the IT industry and discuss key takeaways from the recent CrowdStrike event. Martin will also share invaluable tips tailored for small businesses, aiming to equip you with the knowledge to leverage IT advancements effectively. Whether you're an IT professional or a small business owner, this conversation will provide you with a fresh perspective on the technological shifts shaping our digital landscape. Tune in to stay ahead in the ever-evolving world of information technology!

Join Alexei as he sits down with Steve Plummer, renowned as one of Australia's premier copywriters and the former personal copywriter for marketing legend Mal Emery. In this engaging episode, they dive deep into the art and science of copywriting, exploring what it truly is and how it functions to enhance business success. Steve shares his expert insights on why books are a crucial tool for building authority as a business owner and offers a treasure trove of tips on leveraging copywriting and published content to elevate your brand. Whether you’re a budding copywriter or a seasoned entrepreneur, this conversation is packed with valuable takeaways to refine your approach and captivate your audience.

In this solo episode, Alexei Kouleshov explores the vital concept of flow and its transformative impact on small business operations. Drawing inspiration from Bruce Lee's famous philosophy—"Be water, my friend"—Alexei delves into how small business owners can achieve a state of flow, where focus, efficiency, and adaptability converge to create optimal outcomes.

Listeners will discover the common barriers to flow, such as lack of experience and poor delegation, and receive actionable strategies to overcome these obstacles. Whether you're struggling to stay "in the zone" or seeking ways to streamline your operations, this episode offers essential insights into cultivating a fluid, dynamic approach to business challenges.

Tune in to learn how to harness the power of flow, ensuring your business operations are as smooth and responsive as water.