In this solo episode of Better Business, join Alexei Kouleshov as he delves into the critical importance of market research for businesses, especially in times of market change. Whether it's seasonal shifts or evolving market behaviour, understanding and adapting to these changes can make or break your business.
Alexei will explore how market research helps businesses:
Stay attuned to changing customer needs and preferences.
Identify emerging market trends and seize new opportunities.
Benchmark against competitors and find gaps to exploit.
Mitigate risks through informed decision-making.
Avoid costly mistakes by testing ideas before full-scale implementation.
Set realistic goals based on data-driven insights.
He will also discuss common pitfalls, such as the dangers of a product-first approach, and emphasize the necessity of understanding your ideal client to create demand effectively. Tune in to learn how to leverage market research to navigate the dynamic business landscape and ensure your company's continued success.