Better Business with Steve Cook

Liz Drury is typically hired by companies to be a freelance voiceover artist with a British Accent. She is based in the UK and works for clients around the globe. Some of the well-known brands that have used her voice include JCB, Booking dot com, Nestlé, Phillips, and BMW and many others. She works across a number of voice over genres including commercials, corporate video, e-learning, telephony, audio tours and more. You can find Liz in several places! Liz on Instagram Liz on Facebook Liz on LinkedIn

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Having over $20,000 stolen from you at once will get any business owners attention. Sitting around crying about it won't do any good though. If you want to learn my lessons from that experience, stick around! 

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Protecting your business against disaster is all too often on the backburner for small business owners. Brian Blakely walks through three practical steps to check within your insurance policy to make sure you will be covered when disaster inevitably strikes. 

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Barry Moltz gets company owners growing again who have not yet reached their potential.  As a small business expert with decades of experience in his own business ventures as an entrepreneur as well as an angel investor, Barry has discovered the formula to get business owners unstuck. In this episode he focuses on two things that most small businesses struggle with, marketing and hiring. 

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In this episode I took the principles expressed by Taren Gesell in episode 038 and transformed them into a business context. Niching down your business can seem counter intuitive, but doing that, along with finding your ideal customer can transform your business.  

This episode is split into two parts. In the first half Taren Gesell (who has amassed over 500,000 followers online) talks about the business side to building a personal brand and now into a whole fitness business called MoTTiv. We then spoke in the later half of the episode about business owners and their relationship to personal health and fitness. 

“Triathlon” Taren Gesell is an age-group endurance athlete who in late 2015 started a YouTube channel around his passion for endurance sports. Since then the Triathlon Taren YouTube channel has grown to become one of the largest triathlon related YouTube channel in the world, the Triathlon Taren Podcast is the largest triathlon podcast in the world, The Triathlon Foundations series of books are some of the most highly rated triathlon training books on Amazon, and the community of followers (known as "Trainiacs") has grown to over 500,000 athletes all around the world.

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Seeing any business's process in hiring, marketing, sales, or any facett is typically helpful to learn from. In this episode I walk through my small business's process from posting a job to hiring a candidate. If you have episode ideas or questions feel free to reach out on my website! 

Erin and Kristen from People Spark Consulting joined me to talk about HR. Yes, no one wants to talk about how tough it is to find employees, how none of them show up on time, and how they all steal when they get there. But it's important to any business, if you have aspirations of having a sizeable company, to be able to get a process around hiring and firing. Listen to a few tips on HR, hiring tips, how to keep employees, and even a few stories about businesses worst nightmares! 

 You can find them at https://peoplesparkconsulting.com/

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On this episdoe we talk about the three things that every new business should avoid. There can be a lot of pitfalls a young or new entrepeneur can face when trying to quickly scale their business. For questions reach me at 

stevendcook.com