Better Call Paul

Better Call Paul

By with Paul WaddyBusiness
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Better Call Paul episodes

  • #10 - How Much To Spend On Paid Media

    Title: How Much Should You Spend on Paid Media? | The E Hustle by Paul Waddy

    Description:

    In this episode of The E Hustle by Paul Waddy, Paul tackles one of the most debated topics in eCommerce: How Much Should You Spend On Paid Media? Spoiler: there’s no one-size-fits-all answer. Paul walks you through his bottom-up approach to determining ad spend, focusing on profitability and what you want to achieve from your business.

    Key Topics Covered:

    • Why a “one-size-fits-all” percentage for ad spend doesn’t work
    • The importance of setting net profit goals and working backwards
    • The 50-30-20 rule: gross profit, operating expenses, and net profit
    • How to avoid over-reliance on ads and focus on brand strength
    • Real-world examples from brands spending as little as 5% on ads while maintaining high profitability
    • If you’ve ever wondered how to balance ad spend, profitability, and growth, this episode is packed with actionable insights! 💡

      📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce
      🌐 Learn more and access resources at Paul’s website: LearnEcommerce.com

      Listen to this episode on your favorite platform:

      • 🎧 Apple Podcasts
      • 🎧 Spotify

      • Subscribe for more eCommerce insights, and hit the bell to stay updated!

        #eCommercePodcast #PaidMedia #DigitalMarketing #PaulWaddy #eCommerceStrategy #Profitability #TheEHustle #ShopifySuccess #AdSpendTips #Entrepreneurship

        16 min
      • #9 - How to Lose Money This Cyber Week

        In this episode of The E Hustle 9 by Paul Waddy, Paul breaks down why Cyber Week can hurt more than help your eCommerce business. He shares insights into how businesses often over-discount, overspend on marketing, and end up with cash flow problems post-Cyber Week. Paul discusses practical strategies to protect your profits during this high-discounting period and how to avoid the common pitfalls.

        Key Topics Covered:

        • The dangers of overspending on stock and paid media during Cyber Week.
        • Why discounting isn’t always profitable and how to protect your margins.
        • How to leverage CRM, email, and SMS marketing instead of just scaling ad spend.
        • Real-world examples of how Cyber Week can shrink your bottom line despite high sales.
        If you’re looking to survive and thrive during Cyber Week while maintaining profitability, this episode is a must-listen! 💡
        📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce
        🌐 Learn more and access resources at Paul’s website: LearnEcommerce.com
        Listen to this episode on your favorite platform:
        🎧 Apple Podcasts - https://podcasts.apple.com/au/podcast/the-e-hustle/id1770497959
        🎧 Spotify - https://open.spotify.com/show/2OcuZDgcFx1KVTpIMvSToG
        Subscribe for more eCommerce insights, and hit the bell to stay updated!
        #eCommercePodcast #CyberWeek #PaulWaddy #Profitability #eCommerceStrategy #ShopifySuccess #BlackFridaySales #DigitalMarketing #TheEHustle #BusinessTips

        11 min
      • #8 - Geedup Co's 3 Million Day

        In this episode of The E Hustle 8 by Paul Waddy, Paul breaks down an extraordinary eCommerce milestone — how Geedup Co hit $3 million in just 6 hours of full-price sales! 🚀 Paul shares insights into Geedup's unique approach, including their unconventional marketing strategies, limited product supply, and incredible cash flow management.

        Key Topics Covered:

        • How Geedup reached $3 million in 6 hours with no SEO, Google Ads, or email marketing
        • The power of supply and demand in creating scarcity and driving sales
        • Why ROAS isn’t everything and how Geedup focuses on brand-first strategies
        • Cash flow secrets: how Geedup sells out of inventory in one day and stays cash positive
        • If you’re ready to learn from one of the most cash-efficient, fast-moving eCommerce businesses, this episode is for you!

          📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce
          🌐 Learn more and access resources at Paul’s website: LearnEcommerce.com

          Listen to this episode on your favorite platform:

          • 🎧 Apple Podcasts
          • 🎧 Spotify
          • Subscribe for more eCommerce insights, and hit the bell to stay updated!


            #eCommercePodcast #Geedup #PaulWaddy #ShopifySuccess #eCommerceStrategies #CashFlow #ScarcityMarketing #DigitalMarketing #Entrepreneurship #TheEHustle

            13 min
          • #7 - Most of Your Products Won’t Work - But That's Ok

            In this episode of The E Hustle 7 by Paul Waddy, we dive deep into the harsh reality of ecommerce: most of your products won’t be hits, and that’s okay! Paul discusses how to navigate this truth and leverage it to your advantage with strategies like the 80/20 rule, inventory turnover, and smart product range expansion.

            Key Topics Covered:

            • Understanding why only 20% of your products drive 80% of revenue (Pareto Principle)
            • Using Shopify’s ABC analysis to assess product performance
            • Tips for maintaining a three-month inventory turnover to avoid overstock
            • Strategies for expanding product range responsibly without breaking the bank
            • Increasing customer lifetime value by continuously introducing fresh products
            • Get ready to rethink your approach to product selection, inventory, and scaling your eCommerce business!
              📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce

              🌐 Learn more and access resources at Paul’s website: https://www.learnecommerce.com.au/
              Subscribe for more ecommerce insights, and hit the bell to stay updated!
              #eCommercePodcast #InventoryManagement #PaulWaddy #TheEHustle #ShopifyTips #eCommerceGrowth #DigitalMarketing #ProductStrategy #Entrepreneurship #RetailTrends

              17 min
            • #6 - My Two Step Guide to Pricing

              In this episode, The E Hustle 6. I break down my simple two-step guide to pricing that will help you set the right price for your products and boost your margins. We’ll cover the essentials—from understanding your costs to positioning your brand for success—so you can price confidently and grow your business. Whether you're launching a new product or reviewing your pricing strategy, this guide will give you practical steps you can implement right away. Let’s dive in and start maximizing your profits!


              #ecommerce #businessowner #paulwaddyecommerce #digitalmarketing #businesstips

              Work with Paul: www.learnecommerce.com 🌐
              Instagram: @paulwaddyecommerce 📸
              Listen to this episode on Spotify: https://open.spotify.com/episode/4Fsz...

              14 min
            • #5 - When to Hire and How Much to Spend

              In this episode, we dive into the key decisions around hiring for your e-commerce business—when is the right time to bring in help, and how much should you budget? We'll explore the strategic points at which hiring becomes essential for growth and provide practical guidelines on allocating your spending effectively, ensuring you get the most value from your investments in talent.

              13 min
            • #4 - Executing the Perfect Product Drop

              In this episode, we dive deep into the art of a successful product drop. From building anticipation to maximizing impact, we'll share proven strategies to ensure your launch not only grabs attention but also drives sales. Whether you're a seasoned entrepreneur or just starting out, you'll learn practical tips and insider secrets to execute a flawless product drop that leaves your audience eager for more. Tune in and take your brand to the next level!

              18 min
            • #3 - My Guide to a 20% Net Profit in Ecommerce

              Episode Title: My Guide to a 20% Net Profit in Ecommerce


              Join ecommerce expert Paul Waddy in this enlightening episode as he shares his proven strategies for achieving an impressive 20% net profit in your online business. Diving deep into cost-effective management, pricing strategies, and optimization tactics, Paul reveals insights that can transform your ecommerce approach. Whether you’re just starting out or looking to refine your existing operations, this episode is packed with actionable advice designed to boost your bottom line.

              In This Episode, You’ll Learn:

              1. Cost Control: How to efficiently manage your expenses to improve profitability.
              2. Pricing Strategies: Techniques for setting prices that attract customers while enhancing margins.
              3. Optimization Tips: Ways to streamline operations and increase conversion rates.
              4. Don’t miss out on these expert insights that could redefine your ecommerce success. Subscribe to our podcast, leave a review, and share this episode with fellow entrepreneurs eager to elevate their ecommerce game!


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                • 19 min
                • #1 - From Call Centre to Best Selling Author

                  A big thanks to everyone who has subscribed to my podcast - the e hustle. In my podcast, I'll aim to send one every Saturday, with a tip, story, or insight that I think can help ecommerce entrepreneurs to learn and grow in some capacity.

                  25 min

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