Better Content Everywhere.

On this episode of Better Carwashing Everywhere, host Matt DeWolf talks with Elan Nyer, co-founder of Ownli, about a different kind of data conversation than the industry is used to. Rather than how operators can use data to market to customers, the discussion centers on who should own that data, and what changes when the answer is the customer.

Nyer's path into car washing started outside it entirely. He began in public policy before moving into automotive technology, working on early safety systems such as lane keep assist and automatic emergency braking with automakers, the National Highway Traffic Safety Administration and insurers. From there he joined a company building detailed digital models of physical environments, an effort he compares to a far more current Google Maps. That work led to a partnership with auto insurers, encouraging drivers to adopt dash cams so that, in a crash, insurers would have clear evidence rather than disputed accounts. Along the way, Nyer saw how aggressively insurers bought driver data from brokers, and how reluctant customers were to hand it over directly, even though sharing it could help insurers price policies more fairly.

That observation became the basis for Ownli. Instead of buying customer data from third parties, Ownli asks the customer directly, gives them the choice to say yes or no, and lets them benefit when they share. Nyer describes the model as a middle layer that verifies real people, connects them to companies that want to reach them, and splits the value among everyone involved, rather than a broker quietly reselling information without the customer's knowledge.

Applied to car washes, the idea is that an operator's membership and retail base is itself a valuable, underused data set, often including email, phone number and license plate. Nyer's pitch is to let operators plug into partners such as vehicle refinance companies, extended warranty providers, insurers and dash cam makers, surfacing offers to likely customers, with revenue split roughly evenly among the car wash, Ownli and the customer. He is candid that trust is hardest to build, since data has a poor reputation and offers cannot come across as another coupon feed. Early partners have used it to vary regular communications, folding in offers between usual membership and retention messaging, and some larger insurers are beginning to embed the same ecosystem inside their own apps.

One feature in development ties directly to a car wash's core service: showing a customer their vehicle's current market value, sourced from Edmunds, right after a wash, along with average auto insurance premiums for their area, reinforcing the value of routine washing without feeling like a sales pitch.

The conversation also covers the reverse side. Because insurers know where policyholders live, they can direct offers, such as a discount on a first wash, to nearby customers, giving car washes a more precise local acquisition channel than flyers or signage. Nyer, new to the industry himself, describes attending his first Car Wash Show in Nashville, held at the same venue as an insurance conference, and being struck by how much more engaging the car wash side was, along with the depth of equipment, software and chemistry vendors he hadn't known existed.

Looking ahead, Nyer's vision for Ownli extends beyond automotive, toward individuals holding a single data profile that industries like housing and banking can request access to directly, cutting the inefficiency of blind, high-cost customer acquisition. Asked for one takeaway that could make listeners better tomorrow, Nyer points to something entirely outside the data conversation: making time for weight-bearing exercise, a habit he admits he is still working on himself.

Keep it clean! 

In this episode of "Better Content Everywhere," host Matt DeWolf delves into two crucial topics for content creators and business owners: the importance of repeating key messages and the value of a well-structured customer journey map.

Matt explains why expecting your audience to remember details from a single mention is unrealistic, and how repetition can help reinforce important information. He also explores the concept of customer journey mapping, using the example of a gym membership to illustrate how consistently communicating at key touchpoints can enhance the customer experience and reduce churn.

Finally, Matt offers a step-by-step guide to creating a customer journey map, from initial contact to post-visit interactions. Tune in to learn how to keep your content clear, consistent, and compelling.

Today we're diving deep into the art of podcasting. Specifically, we're discussing how to humanize your podcast to transform it from good to great. Human connection is the key, and we'll explore three essential strategies: preparing your guests well, preparing yourself well, and being willing to share yourself.

Welcome to episode 7 of "Better Content Everywhere." I'm your host, Matt DeWolf. In today's episode, we're diving deep into the world of podcasting, focusing specifically on how to operationalize your show to ensure its success and longevity. Did you know that more than 90% of podcasts don't make it past episode three? We're here to change that by providing practical insights and strategies to help you build a sustainable podcast with structure and growth in mind. We'll cover essential tips like automating guest booking, leveraging tools like Cast Magic for post-production, and the importance of follow-up to maximize reach. Whether you're just starting out or looking to streamline your existing podcast, this episode has something for you.

You've got your podcast up and running—congrats! But now the real work begins. In this episode, we'll explore how to polish your main concept, refine your operational processes, and measure your performance through key metrics. Consistent reflection and audience engagement are key, and we'll give you practical tips on how to make sure your podcast continues to evolve and thrive.

Welcome to Episode 5 of "Better Content Everywhere," the podcast dedicated to helping you create clear, consistent, and compelling content effortlessly. I'm your host, Matt DeWolf, and today we're diving into the exciting journey of starting your very own podcast. Whether you have a brilliant idea burning inside you or you're just exploring the possibilities, this episode is packed with essential steps and invaluable tips to get you started.

From crafting a rough outline and choosing a name, to selecting the right hosting platform and gearing up (or not), we'll cover all the basics. We'll also discuss the best tools for recording, whether you're flying solo or bringing in guests, and explore editing tips to make your podcast shine. And don't forget, having a launch strategy is key—so make sure you're prepared with at least four episodes to stay ahead of the game.

Stay tuned as we break down the process, share insights, and provide the motivation you need to kickstart your podcasting journey. Make sure to subscribe, rate, and spread the word. Let's keep our content clear, consistent, and compelling.

Today's episode is all about answering a question we get a lot: "Does my business need a podcast?" Spoiler alert: Yes, it does! We're diving into the reasons why a podcast can be a game-changer for your business, how it can help you create clear, consistent, and compelling content, and even how you might monetize it. We'll share practical steps to start, hone, and operationalize your podcast while keeping it humanized and engaging. Plus, we have tips to ensure you stay consistent and avoid podcast burnout. Stay tuned as we unpack why and how your business should jump into the podcasting world.

Host Matt DeWolf delves into the crucial third component of a successful content strategy: making your content compelling. Building on previous discussions about clarity and consistency, Matt emphasizes the importance of creating content that is interesting, valuable, and centered around the target audience's needs and stories rather than the business.

Using practical examples, like customer stories from an ice cream shop, Matt illustrates how to craft engaging and honest content that fosters trust and resonates on a deeper, human level. Tune in to learn how to elevate your content strategy by making it not just clear and consistent, but also irresistibly compelling.

Book a call or learn more at mkquinnmedia.com

In this episode of Better Content Everywhere, your host Matt DeWolf delves into the crucial aspect of maintaining consistency in your content strategy. Building on the concepts introduced in the last episode, Matt explains why it's not enough to sporadically bombard the market with your message and then disappear.

Discover the importance of creating a sustainable, long-term content plan and learn how to set up an editorial calendar that is both dynamic and effective.

Matt outlines a practical approach using editorial sprints, ensuring that your message stays fresh and relevant throughout the year.

⁠Book a call⁠ or learn more at ⁠mkquinnmedia.com⁠

In the inaugural episode of Better Content Everywhere, host Matt DeWolf dives deep into the essence of creating a successful content strategy by emphasizing the importance of clarity.

Matt introduces five pivotal questions every content creator and strategist should answer: What are we doing? Why are we doing it? Why are we the best to do it? How will we transform people along the way? And, importantly, So what?

Using a relatable ice cream shop scenario, he illustrates how answering these questions can guide your approach to content creation and help you reach your business goals.

⁠Book a call⁠ or learn more at ⁠mkquinnmedia.com⁠