Tune in to hear Rob (author of "The Mom Test") & I swap customer interview sob stories and share a few gems on how to talk to your customers, so they talk back. 

I get this question a lot. Fair warning: My answer isn't exactly palatable. But if you can buy in to this notion (most won't), expect deeper customer insights--the kind that'll set you far ahead of your competitors.

Everyone gung-ho about customer research rattles off the word empathy. I'm guilty of it, too. But it's a half-truth. For the full (and less romantic) truth and nothing but, listen to this episode.

Most will resonate with this episode. It sits at the core of "bad" or "useless" interviews. Manage this one aspect of yourself, and customers (or customer interviews) will never disappoint.

Ever walk out of an interview wondering “what happened in there?”. Or worse; “this was an absolute waste of time!”. Subliminal messages speak volumes. If you don’t manage yours, your customer won’t either. And that’s a recipe for a crappy, useless interview. Tune in to see how to stop that, and prevent future interview flops.

You really shouldn’t exercise this in a customer interview. But, most probably can’t help it. Though, you should. Because aside from a crappy customer conversation, it'll make for bad, biased voice-of-customer data. Don't risk it. Give this episode a listen.