In this high-impact episode of Better Engineering & Management, we sit down with Nidhi Bhasin — founder of Bizwize Consulting and former e-commerce leader at Google and Flipkart — to uncover why most eCommerce brands struggle and what separates the winners from the rest.

With deep industry insights, Nidhi shares actionable strategies to navigate the evolving digital retail landscape, blending AI, branding, and creativity for success in 2025 and beyond.

🔍 Key Topics Covered:

• E-commerce vs. quick commerce — what’s the real difference?

• Why founder-led branding boosts trust and connection

• The explosive rise of micro-commerce on WhatsApp and Instagram

• Automating product catalogs with AI tools

• Rapid prototyping using MidJourney, Freepik, and visual AI platforms

• The future of AR/VR shopping and live video commerce

• Why omnichannel is no longer optional — lessons from Amazon, Whole Foods & More

• Staying competitive as a small eCommerce brand with innovation

• Should you sell via marketplaces or your own site?

• Tackling logistics, delivery costs & inventory waste

• Leveraging influencer & YouTube-driven product marketing (Kusha Kapila, Triggered Insaan, Nishh Hair & more)

If you're building or scaling an eCommerce brand, this episode is your roadmap to avoid common pitfalls and tap into emerging trends that actually move the needle.

#Ecommerce2025 #QuickCommerce #NidhiBhasin #LiveShopping #DTCBrands #InfluencerMarketing #MicroCommerce #WhatsAppShops #AIinRetail #BetterEngineeringAndManagement

In this episode of Better Engineering & Management, we’re joined by Varun Jain, a seasoned pre-sales and solutions engineering expert at Atlassian. Varun shares his remarkable career journey across industries — from telecom to software development, and eventually to sales engineering — offering actionable insights for anyone navigating a pivot in tech.

🔍 What we cover:

• How top Sales Engineers bridge the gap between customers and engineering teams

• Dealing with impostor syndrome in high-stakes technical roles

• Embracing the Kaizen approach for continuous personal and professional growth

• Varun’s inspiring transition across three distinct tech domains

• How to make confident, strategic career changes

• Atlassian’s product dominance — insights on Jira, Confluence, Trello & beyond

• What the future holds for collaboration tools and solution engineering

Whether you're exploring a tech career shift or want to excel in a hybrid technical-business role, this episode is packed with clarity, inspiration, and expert advice.

#SalesEngineering #TechCareers #CareerTransitions #ImpostorSyndrome #Atlassian #KaizenMindset #BetterEngineeringAndManagement

In this thought-provoking episode of Better Engineering & Management, I speak with Glenn Wastyn — certified Ironman, AI coach, and author — about how leaders can leverage AI not just for efficiency, but to lead with empathy, clarity, and strength.

We explore how emerging technologies like Agentic AI and Meta AI agents are transforming leadership, enabling businesses to scale sustainably while empowering humans to focus on creativity, compassion, and vision.

🔍 In this episode, we unpack:

• How AI is reshaping leadership and management

• What is Agentic AI and why it matters for the future of work

• The rise of Meta AI agents and ethical AI adoption

• Pavlov’s Test and AI performance in volatile environments

• Glenn’s personal take on leading a strong, fit, and balanced life

• Highlights from his book The Executive Triathlete

This episode is for founders, executives, and curious minds who believe in blending tech innovation with human-centered leadership.

#AILeadership #CompassionateLeadership #AgenticAI #SustainableBusiness #MetaAI #BetterEngineeringAndManagement

In this episode, we explore how artificial intelligence is revolutionizing the way we learn and communicate across languages. 🌐🗣️

Our guest is Bob Myers, a senior software engineer at Google and a true global citizen. With deep experience living in Japan, India, and the U.S., Bob shares how his cross-cultural journey and passion for languages intersect with cutting-edge AI advancements.

🔍 In this episode, we discuss:

• How AI is changing the way we learn complex languages like Japanese and Mandarin

• Challenges in building AI tools that respect linguistic and cultural nuances

• Can AI truly grasp grammar, tone, and context across languages?

• Real-time translation dreams: From Hindi to Japanese, seamlessly

• How the internet transformed language—and how AI could do it again

• Bob’s top apps, tools, and hacks for modern language learners

Whether you're into languages, AI, or the future of global communication, this episode offers fresh insights and practical tips.

🎧 Tune in now to rethink how we learn, speak, and connect.

#AI #LanguageLearning #FutureOfCommunication #AIinEducation #PolyglotTech #BetterEngineeringAndManagement

Join us in this insightful episode as we sit down with motion designer Sachin Shetty to delve into the world of motion design. We explore foundational principles, discuss the latest tools shaping the industry in 2025, and provide guidance for those aspiring to build a career in this dynamic field. Whether you're a seasoned designer or just starting out, this conversation offers valuable perspectives on the evolving landscape of motion design.youtube.com

🔗 Watch the full episode on YouTube: Motion Design Principles! Tools & Career Guide in 2025

In this episode of Better Engineering & Management, we sit down with Mohit Choudhary — founder of Alchemy Coffee and Product — to explore the art of story mapping. Mohit provides a comprehensive walkthrough using a coffee ordering app as a case study, illustrating how to effectively break down user journeys into actionable development tasks. Whether you're a product manager, UX designer, or developer, this episode offers valuable insights into creating user-centric products through story mapping.

In this power-packed episode, I sit down with Jyothi Gopalan, ex-Microsoft and Amazon leader, to decode what it really takes to crack FAANG interviews and grow your career in the tech world.

We cover it all—from handling complex technical questions to mastering behavioral interviews and understanding why some candidates fail despite having the right answers, while others succeed even when they miss a few.

We also dive deep into why hard work alone isn’t enough for long-term career growth, why visibility and strategic positioning matter, and how to prepare for your next big role—both within your organization and beyond.

Jyothi also shares insights from her book “The Invisible Leader,” a guide to helping professionals unlock their true potential and lead without titles.

• 00:01:06 – Introduction

• 00:02:10 – What Sets Candidates Apart in FAANG Interviews

• 00:05:20 – The Power of Soft Skills in Big Tech

• 00:16:40 – Why Hard Work Isn’t Always Enough

• 00:24:25 – The Importance of Mentorship

• 00:36:20 – Behind the Book: The Invisible Leader

⏱️ Episode Timeline:

🎙️ In this episode, I sit down with Ambika Patil for a lively and insightful conversation on Branding—what it truly means and how it plays out across Personal, Product, and Corporate identities.

We dive into how Public Relations (PR) and Image Management intersect with branding, and explore why some products resonate with the calm, composed persona of MS Dhoni, while others align with the dependable and resilient image of Rahul Dravid, aka Mr. Wall.

We also share our favorite iconic brands like Fevicol, Parle-G, and Vodafone, and discuss how emotional connections—like that between a mother and daughter—are beautifully portrayed in ads for products like Pears and Santoor.

Ambika brings the topic to life with real-world examples, illustrating how brands tell compelling stories that reflect their values, aspirations, and the impact they aim to create. We also touch on the crucial role Gen Z and Millennials play in shaping content and brand narratives today.

✨ A fun, informative discussion packed with insights and relatable moments!

• 00:01:00 – Introduction

• 00:02:40 – What is Branding?

• 00:03:45 – Personal vs. Product vs. Corporate Branding

• 00:07:00 – PR, Image Management, and Their Role in Branding

• 00:14:50 – Is Branding a One-Time or Continuous Effort?

• 00:16:06 – Does Branding Offer Legal Protection?

• 00:19:30 – Real-Life Examples Where Branding Made All the Difference

In this episode, Arun Benoy and I break down the world of Generative AI—perfect for anyone looking to get a solid foundation. We explore:

• Core concepts and tools for generating text, images, and video

• Disruptive business use cases solved by Gen AI

• Fine-tuning techniques for Large Language Models (LLMs)

• How to manage costs while building and deploying LLMs

• When to choose open-source LLMs over custom-built models

• Resources to get started with prototyping, private deployments, and AGI

If you’re a developer or founder diving into Gen AI, this episode is your fast-track guide. Tune in and level up!

In this episode, I chat with Ram, CTO of the Association for People with Disabilities (APD), about how technology can transform the social impact space. We discuss:

• How NGOs can use tech to expand reach and deepen impact

• Ways professionals can contribute through training and tech projects

• Barriers to AI adoption in the nonprofit sector

• Why funding tech initiatives is just as critical as program funding

• The resource gaps NGOs face while supporting people with disabilities

Tune in for a powerful conversation on bridging the gap between tech and purpose.

🔗 Learn more about APD: https://www.apd-india.org/