Better Homes, Better Future

Conversation with Christopher Salem

It’s not enough to simply offer great craftsmanship. High-performance builders often face the challenge of standing out in a crowded market and converting leads into loyal clients. Too many struggle with marketing that doesn't truly resonate with their target audience, leaving them chasing after business instead of attracting it effortlessly.

This webinar will help you unlock the marketing strategies that transform your business from invisible to irresistible. In this session, you’ll learn how to craft a compelling message that builds trust, positions you as the go-to expert in your field, and makes clients eager to hire and refer you.

This isn’t about simply getting more leads; it's about getting the right leads who trust your expertise and want to work with you. You’ll discover how to position your brand to ensure prospects see you as their ideal choice, learn how to structure your sales process for smoother conversions, and most importantly, how to turn satisfied clients into your best marketing tool: referrals.

By the end of this session, you'll have actionable insights to fine-tune your messaging, streamline your sales processes, and grow a client base that not only hires you but keeps coming back and recommending you to others.

Ready to stop chasing clients and start building a reputation that drives steady, repeatable business?

Key Takeaways:

Reposition your brand messaging to speak directly to the pain points and desires of your ideal clients, so you stop blending in and start standing out as their trusted choice.

Streamline your sales process to convert more leads into loyal, long-term clients—without the constant back-and-forth or uncertainty that holds your business back.

Leverage satisfied clients to fuel your growth by turning them into your most powerful marketing asset: the repeat referrals that keep your pipeline full and your brand thriving.

Sustainability progress in the residential market has been tremendous over the past decade, but current federal deregulation actions are posing significant new challenges for continued progress. Building codes, energy efficiency, electrification, and decarbonization are specific areas facing new headwinds as result of current federal actions. While these regulatory actions may seek to halt progress in these areas, many organizations are continuing to advance their sustainability goals as part of a long-term strategy. In this lively panel discussion, we will share the latest perspective on what has changed, and what has not, with respect to our collective journey to advance sustainable building practices.Learning Objectives1. Learn what is changing at the federal level that may impact a builder’s sustainability journey2. Gain the latest knowledge on actions impacting building codes and energy efficiency tax incentives3. Understand what current federal actions mean for electrification and decarbonization in the residential market4. Learn what leading organizations are doing to continue advancing sustainability and sustainable building practices in the present eraPresentersAaron Smith, CEO, EEBAShawn Hunter, Global Sustainability Director, DuPontMegan Cordes, Director Sustainability and Building Science, Beazer HomesTim O'Brien, President, Tim O'Brien HomesDoug Tarry, Doug Tarry HomesStephen Myers, CEO, Thrive Home Builders

2026 Summit

Join us September 16th-18th, 2026, in Saint Paul, Minnesota, for our High Performance Home Builder Summit — the premier event for building professionals dedicated to advancing high-performance, healthy, and resilient homes!

Learn more and register at the lowest rates today at summit2026.eeba.org! 

Listen to the EEBA Legends Gord Cooke, Mark LaLiberte, Joe Lstiburek, Gene Myers, and Sam Rashkin share insights from decades of experience shaping the high performance homebuilding industry. In this special panel discussion, these industry pioneers explore where the industry stands today, the lessons learned along the way, and their vision for the future of building better homes.

Join us at our next High Performance Home Builder Summit, September 16-18th, 2026 in Saint Paul, MN! Learn more and register at https://summit.eeba.org!

Introducing HVAC professionals to Carrier’s Air-to-Water Heat Pump (A2W-HP) systems for residential use. An energy efficient and sustainable complete heating, cooling and DHW solution. 

Learning Objectives:

• Understand the core features and benefits
• Learn about Hydronic Fundamentals
• Discover Best Practices
• Understand the market potential and regulatory impact 

Hurricane Helene caused significant damage to Western North Carolina. NC Office of State Management and Budget estimates that between 121,000 and 132,000 homes have been damaged due to Helene and roughly 12,000 people were estimated to still be displaced from the storm in early January 2025. This amplified the already existing shortage of good quality housing in the region. We now face the dual challenge of quickly developing affordable high-performance housing that also includes resilience against extreme weather events. To address this, ADL Ventures and Howard Building Science convened a consortium of regional Council of Governments, Developers, Builders, Prefabricators and Academia called ‘Western NC Industrialized Construction Tech Hub’. Through collaboration and recent industrialized construction (IC) projects in the region (Duke Street Cottages and Hickory Grove), the group secured a donated parcel of land to highlight IC deployment speed, aesthetic diversity, and act as a “how-to” guide for other regional developers. Our presentation will go into depth on the setup, execution, and learnings from these IC projects.  We will also discuss how high-performance construction can also be disaster resilient (FORTIFIED™) housing for vulnerable populations. These projects used a variety of industrialized construction methods; Modular, panelized, and hybrid. This presentation will showcase the importance of collaborative partnerships in creating sustainable, affordable, and resilient housing solutions in rural America.

Learning Objectives:

1. Need of the hour: Nexus of industrialized construction, disaster resilient and high performance homes
2. Getting community buy in through consortium building, data collection and shared responsibilities
3. Documentation of planning and execution process for replicability and scaling using ‘how-to’ playbooks
4. Case studies: High performance, IC-based neighborhoods

1. Discuss the unintended consequences associated with installing HPWH inside the building envelope.

2. Identify the building science mechanisms that cause moisture to condense on surfaces inside the building, both within the space where the HPWH is located and elsewhere in the building.

3. Describe several ways to mitigate the risks of moisture condensation that simultaneously increase the efficiency of the HPWH.

4. Understand the efforts the industry is taking to address these concerns.

Join us for an informative webinar where we’ll explore Carrier® Crossover Solutions—an innovative approach that combines the strengths of traditional ducted heating and cooling with the versatility of ductless technology. This session will delve into how our systems are designed for compatibility with residential fan coils and furnaces, ensuring effortless integration with your current HVAC setup.

Learning Objectives:

• Discover consumer trends in sustainable and high efficiency products in the home
• Learn about Carrier's latest heat pump technology
• Take a deep dive of Carrier's Crossover heat pump product line
• Understand crossover heat pump applications

Learn how to elevate your designs and streamline construction with Structural Insulated Panels (SIPs)—sustainable, high-performance building systems. When you take this course, you'll learn how SIPs used in residential and commercial projects integrate six critical structural and thermal components into a single precision-engineered panel. You'll also learn how to easily adapt SIPs into your designs and construction processes to deliver the following project benefits: 

• Enhance Efficiency: Cut heating and cooling costs dramatically with superior insulation. 
• Expand Design Potential: Utilize longer spans, maximize conditioned space, and push creative boundaries 
• Build Faster: Complete projects in half the time compared to stick framing, and combat skilled labor challenges 
• Increase ROI: Achieve quicker occupancy and faster project turnovers. 
• Create Stronger, More Resilient Structures: Fire resistant, seismic and hurricane zone approved and clean air certified, delivering superior environments with your projects. 
• Focus on High Performance Energy Efficient Building Design: Naturally 60% more energy efficient than traditional code approved assemblies, SIPs enable extreme energy savings and reduced operational costs for years to come. Learn how SIPs are an incredible path to sustainability.  

Learning Objectives  

• Discover different types of offsite construction and the benefits of Structural Insulated Panels (SIPs) in today's design and building environments. 
• Learn how SIPs can solve labor shortages and improve construction efficiency. 
• Understand how SIPs offer exceptional energy efficiency and durability. 
• Explore the basics of designing and building with Structural Insulated Panels, to understand how to get started working with SIPs. 

This session will discuss the highly efficient, but practical methods for building with energy production (Solar), storage (Battery) and inverter heat pump systems.  

Learning Objectives:

• Applying the concept (go beyond NZE ready) and be prepared to offer levels of resilience.
• Sizing goals to allow for future expansion based on budget.
• Expressing the best environmental conditions for homeowners.
• Showing the On and Off grid advantages of the system.

This webinar covers the Smart Thermostat’s value and features it brings to the homeowner, such as its intuitive display and programmable scheduling. In addition, the Smart Thermostat’s technical capability is shown by stepping through the installation process and connecting it to the Home App. Connection to the Service Tech App and the Connected Portal is also discussed.

Learning Objectives:

• Understand what Smart Thermostats offer for the Dealer
• Understand the benefits that Smart Thermostats offer for the Homeowner
• Learn about Installation & commissioning

• Discover details about the Service Tech App and Home App