According to the USDA, in 2018, Americans consumed a near-record 220 pounds of red meat and poultry per capita — in 1960, that figure was just 167 pounds. Domestic production of meat hit a record high of more than 100 billion pounds.

In this episode, meet Paul Shapiro. Paul is the CEO of The Better Meat Co., a business-to-business company that produces plant-based proteins and sells them to institutional food sellers and meat processors. Paul previously worked in animal rights advocacy at The Humane Society, and is the host of the Business for Good podcast. He is also the author of “Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World.”

"Beyond the health benefits, I believe our strategy will reduce the number of animals needed for food production, faster than anything else," says Paul. "Better Meat Co. is not trying to compete against anyone in the marketplace. We're trying to help food companies do better."

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