Brandon N. Towl is a marketing strategist, founder, self-described nerd and “Master of Questions.” After years of working closely with marketing teams, Brandon started noticing a deeper pattern: Many marketing teams were “spinning their wheels” because they were working from guesses. That realization led Brandon to launch Human Driven Understanding, a consultancy dedicated to deep customer interviews and pattern analysis, uncovering the real motivations, fears, language, and decision dynamics that rarely show up in dashboards or surveys.

In this episode, he and Tom discuss the importance of asking better questions to understand what truly drives customer decisions. Brandon recounts his journey from clarifying complex ideas for B2B companies with his agency 'Words Have Impact,' to launching 'Human Driven Understanding,' a consultancy focused on deep customer interviews.

They get into real-life success stories, demonstrating the tangible benefits of understanding a client's needs through direct communication.

DISCUSSED IN THIS EPISODE

00:58 Meet Brandon Towl: Marketing Strategist and Master of Questions

02:50 Identifying and Solving Marketing Problems

04:58 The Importance of Client Interviews

11:55 Case Study: Law Firm Marketing Transformation

16:02 Choosing the Right Marketing Channels

22:06 Ideal Clients for Human Driven Understanding

24:34 Final Thoughts and Contact Information

26:36 Closing Remarks and Call to Action

FULL EPISODE VIDEO

https://vimeo.com/1161303382

CONNECT WITH BRANDON

Website: hdunderstanding.com; wordshaveimpact.com

LinkedIn: https://www.linkedin.com/in/brandontowl/