Neil Rogers is an author, speaker, and business leader with over 37 years of experience in marketing & sales, generating revenue and guiding clients through highly effective & result-oriented marketing campaigns.

In this episode, Neil shares insights from his book 'Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar,' illustrating how his early experiences as a bartender shaped his success in business. He and Tom discuss the importance of systems and processes, the power of hospitality, and how connecting with clients on a personal level can drive business success.

Neil emphasizes the significance of consistency, persistence, and tenacity in sales, providing actionable advice for anyone looking to transform their marketing and sales approach through the power of storytelling.

DISCUSSED IN THIS EPISODE

00:57 Meet Neil Rogers: From Bartender to Business Leader

02:12 The Journey from Bartending to Business Success

04:32 Applying Bartender Skills to Sales

06:51 The Birth of 'Bar Tips' and Business Insights

14:20 The Importance of Systems and Processes

18:24 Applying Lifelong Principles

18:55 Lessons from a Top Salesman

21:08 Transitioning to a New Industry

23:30 The Art of Tenacity in Sales

24:01 Hospitality and Personal Connection

31:07 Enhancing Customer Experience

32:21 Conclusion and Resources

FULL EPISODE VIDEO

https://vimeo.com/1142599906

CONNECT WITH NEIL

Websites:

rogmark.net 

positiveactivity.net 

Book: https://www.amazon.com/Bar-Tips-Everything-Needed-Learned/dp/B0BZ1V85T1

LinkedIn: https://www.linkedin.com/in/neil-p-rogers-cas-68a4a22/

Jeff has more than 20 years of experience in the areas of Republican politics, direct response strategy, fundraising, copywriting, design, donor acquisition, list selection, segmentation and analysis. His direct mail fundraising appeals have been recognized with more than a dozen industry awards.

In this episode, he and Tom cover the importance of making mail skimmable, emotionally engaging, and urgent, and touching on how these principles apply across political, nonprofit, and for-profit sectors, including real estate. They explore the importance of multi-channel strategies and integrating print with digital media to maximize impact.

Whether you're a fundraiser or business owner, this episode is rich with timeless marketing wisdom.

DISCUSSED IN THIS EPISODE

01:02 Meet the Guest: Jeff Kruszyna Impressive Background

02:50 The Power and Resurgence of Direct Mail

05:17 Emotional Connection and Storytelling in Marketing

11:44 Political Messaging: Simplifying Complex Issues

22:01 Testing and Personalization in Direct Response

26:40 Effective Calls to Action in Digital Marketing

28:13 Transition to Real Estate Marketing

28:43 Core Marketing Principles for Real Estate

30:37 The Power of Direct Mail in Modern Marketing

33:50 Integrating Multi-Channel Campaigns

43:32 The Importance of Repetition in Marketing

47:22 Conclusion and Contact Information

FULL EPISODE VIDEO

https://vimeo.com/1138367733

CONNECT WITH JEFF

Website: https://www.jmkvictory.com/

LinkedIn: linkedin.com/company/jmkvictory/

Twitter and Instagram: @JMKVictory

Facebook: facebook.com/jmkvictory

Doug is a brand specialist and an accomplished writer having contributed articles to Entrepreneur, Thrive Global, Bloomberg, Chicago Tribune, Daily Herald, MSN Money, Yahoo Finance, and the Seattle Times, along with authoring several #1 best selling books. He's also been featured on broadcast media including CBS & FOX News. He hosted his own show radio program, “The Real Estate Coach” to ABC’s powerhouse, WLS AM 890 radio in Chicago.

Through his “future-proof” marketing and relationship-driven initiatives he works to give leaders "blue ocean" opportunities to expand their reach & impact.

In this episode, Doug elaborates on how entrepreneurs and business leaders can avoid the trap of turning into 'white noise' by embedding human elements such as heart, experience, and responsibility into their machine-generated content. He and Tom explore the importance of personal branding, particularly when authoring a book, and in leveraging human connections to stand out in a crowded digital marketplace.

DISCUSSED IN THIS EPISODE

01:05 Meet Doug Crowe: Brand Specialist and Media Insider

02:03 The Impact of AI on Content Creation

04:09 Humanizing AI-Generated Content

15:27 Doug Crow's Business and Services

23:56 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1135913555

CONNECT WITH DOUG

Website: https://authoryourbrand.com/

LinkedIn: https://www.linkedin.com/in/thedougcrowe/

Vance is a former birth control factory security guard turned Disney leader, turned bankrupt out-of-work executive, turned carpet cleaner, turned successful entrepreneur. He helps business owners get, serve, and keep clients for life through creating experiences and response required marketing.

He and Tom discuss the importance of systems and processes, customer retention, and practical steps to wow clients without breaking the bank. Tune in for valuable insights and actionable tips to captivate prospects and keep customers for life.

DISCUSSED IN THIS EPISODE

~00:57 Meet Vance Morris: From Disney Leader to Entrepreneur

~03:10 The Importance of Standing Out in Marketing

~06:14 Lessons from Disney: Systems and Processes

~12:57 Customer Retention and the Power of Experience

~15:03 The Cost of Acquiring vs. Retaining Customers

~20:00 The Importance of Communication in Customer Experience

~23:46 Vance Morris: Master of Storytelling and Email Marketing

~23:58 Customer Support Failures and Basics

~24:30 Creating Magical Customer Experiences

~26:15 Translating Disney's Magic to Your Business

~27:33 Handling Delays with Grace

~31:12 The Power of Personal Touch

~35:52 Implementing Systems for Success

~38:43 Practical Steps to Wow Your Customers

~40:48 Final Thoughts and Encouragement

~43:50 Closing Remarks and Call to Action

FULL EPISODE VIDEO

https://vimeo.com/1133717150

CONNECT WITH VANCE

Website: https://www.vancemorris.com

Service: https://www.deliverservicenow.com

Social Media:

LinkedIn: https://www.linkedin.com/in/vancemorris/

YouTube: https://www.youtube.com/@Deliverservicenow

Facebook: https://www.facebook.com/vance.morris.9/

Hunter co-founded SimpleCheck and SmartForm, tools that show you whether a lead can actually buy before your sales team wastes a minute.

In this episode, he shares insights on how their tools help businesses identify leads with the desire, authority, and resources to buy, ensuring legal compliance. He and Tom explore techniques to get more qualified leads, such as enhancing ad targeting through consumer report consent and leveraging custom APIs for instant data. A must-listen for business owners and marketers looking to optimize their sales processes and increase ROI.

DISCUSSED IN THIS EPISODE

~00:57 Meet Hunter Hensley: Solving the Broke Leads Problem

~02:03 Understanding the Core Principles of Sales

~03:58 How Simple Check and Smart Form Work

~08:04 Legal Considerations in Lead Qualification

~12:57 Optimizing Ad Spend with Qualified Leads

~18:17 Who Can Benefit from SimpleCheck?

~20:35 Introducing SmartForm: A New Tool for Lead Capture

~24:12 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1131169411

CONNECT WITH HUNTER

Website: www.simplecheck.com/smartform

Instagram: instagram.com/officialhunterhensley

Dave Valentine built 10 businesses that have collectively driven over $1 billion in revenue for 1,200+ clients—including Fortune 100 giants like Target, Time Magazine, and American Express. He now leads a global agency from a house by a river in the mountains—complete with three waterfalls—where strategy meets serenity. Merging conscious capitalism with unconventional marketing, he guides businesses toward growth that’s not just exponential, but holistic.

Dave faced a severe health scare at 29 due to excessive stress. This led him to make crucial lifestyle changes, including daily walks, meditation, and drinking more water. These changes not only improved his personal well-being but also exponentially grew his business. Dave discusses the importance of small, manageable steps in lifestyle changes and shares his current routines that help him maintain health and productivity. He and Tom highlight the power of balancing work and personal life for sustained business success.

DISCUSSED IN THIS EPISODE

00:57 Meet Dave Valentine: How He Scales Business Without Burnout

02:13 Dave's Health Wake-Up Call and Lifestyle Changes

05:43 Implementing Small Changes for Big Results

10:23 Evolving Morning Routines and Personal Growth

22:14 About Finch: Performance Marketing Agency

26:15 The Importance of Rest and Work-Life Balance

30:07 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1129409260

CONNECT WITH DAVE

TikTok: https://www.tiktok.com/@thewizardmarketing

Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what’s really driving ROI. He’s the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions.

Scott shares his expertise in marketing attribution and how to make sense of complex marketing data to drive ROI. He introduces the Five Forces System, a framework for turning messy data into clear decisions and optimizing ad spend effectively. The conversation touches on real use cases, AI's role in marketing attribution, and practical steps for business owners to measure and improve their marketing efforts.

DISCUSSED IN THIS EPISODE

00:57 Introducing Today's Guest: Scott Desgrosseilliers

02:38 Understanding Marketing Attribution

04:23 The Five Forces System Explained

09:32 Setting Expectations and Measuring Outcomes

15:45 Understanding the Importance of Financial Planning

16:14 Subscription Models Beyond Software

16:41 Projecting Lifetime Value and Conversion Rates

17:44 Optimization Strategies for Marketing

20:04 Leveraging AI for Marketing Attribution

21:32 Identifying Red Flags in Your Business

23:59 Practical Steps to Improve Attribution

26:04 Final Thoughts and Resources

FULL EPISODE VIDEO

https://vimeo.com/1127168505

CONNECT WITH SCOTT

Website: https://WickedReports.com

LinkedIn: https://www.linkedin.com/in/scottd71/

Glenn recently retired as the EVP and GM of NWS and the co-founder of Gap Wireless Inc., where he spent his career at the intersection of sales, marketing, and business leadership. With a proven track record in driving growth in the telecom and tech distribution industries, Glenn is also the author of Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career. He has now embarked on a new journey exploring new opportunities in areas such AI automation and Electric Power Generation.

Glenn shares his extensive experience from his career in telecom and tech distribution industries to delve into his latest venture: AI-driven business efficiency. He and Tom discuss practical applications for AI in automating proposal responses, identifying new markets, and maximizing the potential of existing data.

DISCUSSED IN THIS EPISODE

~01:05 Meet Glenn Poulos: AI Expert and Author

~02:22 The Impact of AI on Business Operations

~05:13 Automating RFP Responses with AI

~06:57 Ensuring AI Accuracy and Efficiency

~14:58 Expanding Market Reach with AI

~24:03 Glenn's Book and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1125090887

CONNECT WITH GLENN

Website: https://progusa.net/

Free Book: https://glennpoulos.com/

LinkedIn: https://www.linkedin.com/in/glennpoulos/

Jessie Fernández is a highly skilled marketing strategist with extensive experience working with brands across the United States, Europe, and Latin America. With expertise in branding, multichannel campaigns, and go-to-market strategies, Jessie has a solid foundation in media, print, and television and has been recognized as an award-winning professor of marketing in Honduras. Currently, Jessie works as a marketing coach and serves as the Marketing Director and Independent Strategist at Jessie Fernandez – Marketing Solutions.

She and Tom discuss the importance of defining a brand, evaluating existing branding strategies, and the steps to take for those who have already launched their business but haven't focused on branding. Jesse also explains personal branding, especially for founders.

DISCUSSED IN THIS EPISODE

~01:03 Meet Jessie Fernandez: Marketing Strategist Extraordinaire

~01:53 Defining a Bold Brand

~04:32 Evaluating and Rebranding Your Business

~10:09 Real-Life Branding Success Stories

~17:43 The Importance of Personal Branding

~19:44 How to Work with Jessie Fernandez

~22:26 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1123120440

CONNECT WITH JESSIE

LinkedIn: https://www.linkedin.com/in/soyjessiefernandez/

Dr Raewyn Sleeman is a renowned Canadian business strategist, entrepreneur, and motivational speaker with over 20 years of experience in the world of small business development and growth. She holds a doctorate in Business Administration, with a focus on small business marketing strategies. Having built multiple businesses herself, Dr Sleeman knows first-hand the obstacles entrepreneurs encounter and the strategies required to overcome them. er startup, Stratagease, has developed the Marketing Strategy App, a new tool designed to help micro business owners create and execute effective marketing plans.

Dr. Sleeman emphasizes the importance of distinguishing between strategies and tactics, and shares insights from her extensive research.

DISCUSSED IN THIS EPISODE

~01:03 Meet Dr. Raewyn Sleeman: Business Strategist and Entrepreneur

~02:26 Understanding Micro Businesses

~03:08 Challenges Faced by Micro Businesses

~07:32 The Importance of Strategy Over Tactics

~16:39 Leveraging AI in Marketing Strategies

~21:21 How to Work with Dr. Raewyn Sleeman

~26:20 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1121107114

CONNECT WITH RAEWYN

Website: https://www.stratagease.com/

LinkedIn: https://www.linkedin.com/in/drraewynsleeman/