In this episode I want to talk about how to think about investing in software development.

I see too many people thinking that software development is an activity with one outcome – success.

And with that I see funding being made to that software development with the expectation that it will deliver specific anticipated benefits.

I want to take you through why I think that mindset is incorrect and how you should be thinking when investing in software development.

Software Development is complex.

The problems it solves will always have a level of complexity.

In this podcast I talk about why.

Projects are not the best way to get great return on your software development.

In the last podcast I told you that focusing on 100% utilization is the wrong thing for return on investment.

Why is it difficult to get great return on your software development investment?

Why is it that software development isn't keeping pace with your business?

You’ve tried to resolve it yourself; you’ve set targets, you’ve encouraged, you’ve cajoled, you’ve been driven half insane with techno-babble – but your tried and tested management techniques aren’t working – if anything they are producing negative effects.

So why is it so difficult?

Episode 0 - a brief summary of why I am creating this podcast series.