Better Than Big

It may seem counterintuitive to think that you could dramatically increase your client load while working less but it’s possible and my guest Hannah Murphy is proof. In this episode, she joins me to talk about how she 9xed her client load in her VA business without compromising her work and while enjoying more freedom in her business. We talk about the simple growth strategies she leaned on to scale, the systems she implemented to streamline her services and the support she hired to help her get to a place where she could work less. 

Get my free Delegation Plan Workbook: https://www.ashleygartland.com/thedelegationplan

Learn more about Ashley: https://www.ashleygartland.com/

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Learn more about Hannah: www.profitableschedule.com, www.withhannahmurphy.com

Follow Hannah on Instagram: https://www.instagram.com/withhannahmurphy/

Capacity in your business can be a challenging thing to judge. Because while there are certain factors like the time you have available to work with clients, there are many other factors that should influence and determine your capacity that often get overlooked. In this episode, we’re going to talk about the concept of capacity and I’ll share the two factors I use to determine my real capacity for serving clients in my business. I’ll also talk about how I learned to accept my capacity without judgement and about why defining your true capacity can help you build a business that deeply serves your life.

Get the Simplified Schedule : www.ashleygartland.com/simplifiedschedule

Learn more about Ashley: https://www.ashleygartland.com/

Connect with Ashley on Instagram: https://www.instagram.com/ashleygartland/

A lot of business owners avoid using direct outreach to drive sales because they think it’s going to be too complicated or too uncomfortable. But if it makes sense for your business model and you can get past any mindset hurdles you have around this marketing method, you may discover that it can really work for your business. My guest Meg Tilton had this experience in her business recently when she decided to experiment with using direct outreach to create leads for her new group coaching program. In this episode, we talk about why she decided to experiment with direct outreach to create leads, how we knew it was a good path for lead generation and how she kept the strategy simple. We’ll also talk about why mindset work was the key to making this strategy successful and how this approach benefited Meg’s business in a way that was about so much more than sales.

Get my free 5 Simple Shifts to Help You Grow More and Work Less guide: https://www.ashleygartland.com/5stepstosimplify

Learn more about Ashley: https://www.ashleygartland.com/

Learn more about Meg: www.megtiltoncoaching.com

It’s easy to see why business owners often adopt a “more is better” mentality with everything from their audience to their offers to their marketing. But the truth is that niching down is often the better growth strategy and, in this episode, business and lifestyle designer Marie Poulin shares why. Marie joins me to talk about how and why she decided to niche down and become known as the go-to person for the workplace software Notion. We talk about how she knew that niching down was the right experiment to try, why she offered her new course, Notion Mastery, as a beta version and why niching down allowed her to dramatically increase her revenue, invest in her team and align her business with work she loves.

Get the free Simple Systems to Help You Grow More While Working Less workbook: https://www.ashleygartland.com/simplesystems

Learn more about Ashley: https://www.ashleygartland.com/

Learn more about Marie and her course Notion Mastery: https://www.mariepoulin.com

It often seems like the easiest way to grow your business is to create a new offer for your existing audience. But if you pay attention to the clues and are open to other opportunities, you may find that the simplest way to grow is actually to create an offer for a new audience. Social media strategist Andréa Jones discovered this last year when she saw an opportunity to grow her business by launching a mentorship program. In this episode, we talk about why she decided to try growing her income and impact through this particular offer and also about how she was able to do it while simultaneously running her social media agency.  

Learn more about Ashley: https://www.ashleygartland.com/

Get details about the Simplified Services Intensive: https://www.ashleygartland.com/the-simplified-intensive

Learn more about Andréa: https://onlinedrea.com/Check out Andréa’s mentorship program, Thrive: https://savvysocialschool.com/p/thrive

Letting things be easy may seem like a soft strategy for creating a more life-giving business but it’s among the most important lessons you can learn. In this episode, I’m sharing why I focused on learning how to let my business be easy last year and how it invited me to make changes that created a better business and a more profitable, sustainable business. I also talk about the beliefs I had to shift in order to create more ease in my business. Finally, I give you a powerful question that can help you start spotting opportunities to let your business be easy too.

Get the free guide 5 Simple Shifts to Help You Grow More and Work Less: www.ashleygartland.com/simplify

Learn more about Ashley: https://www.ashleygartland.com/

Connect on IG: https://www.instagram.com/ashleygartland/

So often the conversation around streamlining your business focuses on topics like systems and service design and delegating. And while all of those things are important and all of them are things I believe in, the truth is that streamlining your business has as much to do with learning the soft skills as it does implementing any single strategy. In this episode, I’m highlighting three soft skills that have helped me run and grow my business with more intention and ease this year - including one related to time management that may surprise you.

Get my free 5 Simple Shifts to Help You Grow More and Work Less guide: www.ashleygartland.com/simplify

Learn more about Ashley: https://www.ashleygartland.com/

Connect on IG: https://www.instagram.com/ashleygartland/

The idea of slowing down your business to scale up feels at odds with the philosophy that business owners should always be pursuing growth. But in order to pursue growth in a sustainable, life-giving way, sometimes you have to slow down so you can build a stronger foundation in your business first. In this episode, Keila Hill-Trawick of Little Fish Accounting joins me to talk about her experience slowing down to scale up and about the steps we took to help her grow in a more easeful way. We talk about how she knew it was time to slow down, how we built systems and processes that allowed her to build a better business and about why she’s so clear that she can grow well with a small team.

Get my free 5 Simple Shifts to Help You Grow More and Work Less guide: https://www.ashleygartland.com/5stepstosimplify

Learn more about Ashley Gartland: https://www.ashleygartland.com/

Learn more about Keila-Hill Trawick and Little Fish Accounting: www.littlefishaccounting.com

Check out Keila’s podcast, Fish Food: https://www.littlefishaccounting.com/podcast

If you’re feeling overworked and overwhelmed, there’s a good chance it’s time to take a look at your pricing and make sure it aligns with the business you want to run and the lifestyle you want to lead. To help us dive into this conversation, consultant Lauren Caselli joins me to talk about pricing your services to create more possibilities in your business. We talk about the importance of having regular money conversations, why getting your pricing right is about more than math and about the two elements that have to be present before you increase your prices to create more intentional growth. I also share the checkpoints I use with my clients to make sure they’re pricing their services in a way that aligns with their business goals and the life they want to lead.

Learn more about Lauren Caselli: www.laurencaselli.com

Grab Lauren’s free money conversations guide: https://themoneyconversations.com/

Learn more about Ashley: https://www.ashleygartland.com/

Learn more about the Simplified Services Intensive: https://www.ashleygartland.com/the-simplified-intensive

In this episode, I’m sharing how I pursued growth in my business by launching a new offer and why I decided to shut that service down 5 months later even though it was profitable and successful. I’ll talk about how I discovered it wasn’t the right growth path for me, what I realized growth needed to look like in my business and the question I now ask myself to see if an opportunity to grow is really aligned with the things I want most in business and life.

Connect on IG: https://www.instagram.com/ashleygartland/

Learn more about Ashley: https://www.ashleygartland.com/

Get the free guide, 5 Simple Shifts to Help You Grow More and Work Less: https://www.ashleygartland.com/5simpleshifts