In this episode of Better Than Not, I again had the pleasure to talk with LEGO Certified Professional Robin Sather, LEGO’s first certified professional in the world. We began our discussion around LEGO’s evolving landscape with the rise of knockoff brands, the importance of building experiences, and the impact of LEGO on creativity and storytelling. We explored Robin's recent projects, the art of LEGO instructions, and the future of creativity in an age increasingly influenced by AI. Robin talked of the intersection of creativity, technology, and socioeconomic issues and emphasized the enduring human craving for authenticity and play. He also talked about the role of LEGO in fostering community and creativity, and the importance of physical interaction in a tech-driven world. For more on Robin, you can find him at www.brickville.ca.