BetterPR

Taking A Stand for Ethics | Ethics In Practice: Ethics Month 2021 with Paula Pedene, APR, Fellow PRSA

Paula Pedene, U.S. Navy veteran and owner of Paula Pedene & Associates, a Service Disabled Veteran and Women Owned Small Business, was one of the first whistleblowers at the Phoenix Veterans Affairs Health Care System, where veterans were dying while waiting for care. In retaliation for her disclosures, she was stripped of her role as a public affairs officer, one she held for 20 years. Over the next few years, Paula fought the system – and won. She earned her title back, was promoted to handle national public affairs for the Veterans Administration, and retired with 40 years of service, including her 10-year service in the Navy.

Paula discusses the importance of honesty and ethics in public relations with host Kathie Taylor, APR.

What was it like working seven days a week pushing out communications to the public during COVID-19? Scott Oxarart and Becca Allured, APR, discuss the toll of the pandemic on government communications professionals, and how it feels to use the search term "death" in your email every morning.

Our guests are Suzanne Hendery, MA, APR, Chief Marketing and Customer Officer and Stacey Sunday, APR, Manager of Communications and Public Affairs, for Renown Health, Northern Nevada's healthcare leader, and Reno's only locally owned, not-for-profit health system. Renown is the region's only trauma center, covering one million people and with a reach of over 100,000 miles.

Hendery and Sunday discuss the importance of open, transparent communication through the COVID-19 pandemic, including when then-president President Donald Trump famously shared a tweet that called the emergency medical structure "a scam."

Hendery was honored as the Medigy Healthcare and IT Marketing Community (HITMC) 2020 Marketing Person of the Year, and Sunday was named the 2020 Society for Health Care Strategy & Market Development Class of Rising Stars for their work during the COVID-19 pandemic.

Emily Bacheller, APR, Reputation Specialist for Renown Health, discusses the role of social media in reputation management and public relations throughout the COVID-19 pandemic and beyond.

Kathie and Sara catch up from Sara's last episode to talk about Sara's fantastic new role as a result of earning her APR.

Join Kathie and Ashley Brune, APR, as they discuss the merits of accreditation vs. a master's degree. Ashley has both and can give you her take!

Kathie Taylor and Even Muth talk with Alison Gaulden, Jamal Barghouti, Kilee Mendiola and Mike Higdon about diversity in the field of public relations. Alison Gaulden is an APR and lecturer at the Reynolds School of Journalism. Jamal Barghouti is the diversity, inclusion and equity outreach manager at Blackbird Logistics. Kilee Mendiola is a student at the University of Nevada, Reno and the VP of diversity and inclusion at the Public Relations Student Society of America, University of Nevada Chapter. Mike Higdon is the marketing manager at the Downtown Reno Partnership.

Kathie Taylor and Even Muth talk with Lizbeth Alvarez, Public Relations Coordinator at KPS3, about her journey to attain her Certification in the Principles of Public Relations, her role in the 2019 Bateman Competition and diversity in the field of public relations.

Kathie Taylor and Even Muth talk with Kerri Garcia Hendricks, UNR Interim Executive Director/Chief Marketing and Communications Officer, about the crisis communications surrounding the explosion at UNR residence halls in 2019.

Kathie Taylor and Even Muth talk with Sara Robbins, publicist for THE ROW, about the Accreditation in Public Relations panel presentation.