Episode 167 - Zac Reynolds
Zac launched the Betting on Content Agency (BOC Agency) to provide betting content to the US market. We discuss his path to creating the agency, how he sees the industry and content creation as well as the future of the business including working with Leagues, Teams, Suppliers, Operators and others to create betting content. 
BOC Agency - https://boc.agency/ This episode is brought to you by Dimers.com.    Hosted on Acast. See acast.com/privacy for more information.

E167 -  Betting on Content

A betting podcast about the business side of the betting, wagering and investing world. Hosted by Jason Trost Hosted on Acast. See acast.com/privacy for more information.

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On this episode of the Business of Betting Podcast, Jason is joined by Joe Dunnigan from ALT Sports Data.
Hear them discuss:
01:22 - The genesis of ALT Sports Data, and the problem they set out to solve in the market 05:25 - Why alternative sports don't historically have a culture of betting despite their popularity  07:21 - The target customer persona for betting on alternative sports 09:12 - How alternative sports are segmented, and which are the most popular ones 13:15 - Why ALT Sports Data is securing official data rights instead of aggregating data themselves 16:25 - Why they are building an owned B2C media platform in addition to provisioning odds on a B2B basis 17:29 - Funding background and team composition of ALT Sports Data 19:36 - The future of the relationship between data rights holders and sportsbook operators, and the sustainability of the existing model 23:47 - The appeal of live sports content with younger generations and demographics  26:07 - Being an entrepreneur in the later career stage, and the benefits that brings 29:15 - Focusing on a niche versus being everything to everybody  31:08 - What Joe wants to be when he grows up


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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E211 - Joe Dunnigan from ALT Sports Data

On this episode of the Business of Betting Podcast, Jason is joined by Matthew Trenhaile. In a bit of a twist on the standard format, the guest is the one asking the questions to our host!
Hear them discuss:
02:14 - The Smarkets origin story, and why Jason thought an exchange was needed 08:32 - How Smarkets almost became a social betting platform, and the role that social features play in the exchange experience  13:03 - The Betafir API, developer ecosystems, and why Smarkets currently operates as a "closed garden" platform 21:44 - The backstory of how Smarkets came to be its own market maker, and the challenges that came with that 29:22 - Whether the value proposition of exchanges will ever become broadly appealing to recreational bettors 37:31 - The allure of pivoting to B2B for exchanges and syndicates 47:18 - The challenges of offering political betting markets 52:23 - Trading on Betfair in the early days 60:58 - What Matthew wants to be when he grows up


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 This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E210 - Matthew Trenhaile

On this episode of the Business of Betting Podcast, Jason is joined by Dillon Borgida from Betonu.
Hear them discuss:
01:42 - NCAA basketball talk 03:20 - Breakdown of sportsbook VIP programs and how they work 08:26 - The role of VIP hosts 10:35 - Why Smarkets doesn't have a VIP program (so far) 15:00 - Why VIP players aren't necessarily price sensitive  16:04 - The different tiers of VIPs, and what perks each tier can expect 20:23 - The role of credit and offshore sportsbooks with VIP players 23:28 - VIPs, responsible gambling, and affordability checks 30:10 - What the next 10 years look like for VIP players in the regulated US market 33:29 - What Dillon wants to be when he grows up


⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here

 This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E209 - Dillon Borgida from Betonu

On this episode of the Business of Betting Podcast, Jason is joined by Greg Kajewski from BettorEdge.
Hear them discuss:
01:00 - March Madness check-in 02:30 - Jason's collegiate wrestling career 05:38 - Introduction to BettorEdge 09:18 - Mechanics of transactions on BettorEdge, and how they are structured to ensure compliance 14:08 - BettorEdge's peer-to-peer betting model 16:32 - The different ways that BettorEdge monetizes its platform 20:21 - Attracting liquidity to the exchange 23:45 - Greg's opinion of Smarkets' strategy in the US market 25:34 - Marketing a betting product in a loud and crowded landscape 26:52 - BettorEdge funding and company backgrounder 28:49 - What Greg wants to be when he grows up


⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here

 This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. 
 Hosted on Acast. See acast.com/privacy for more information.

E208 - Greg Kajewski from BettorEdge

On this episode of the Business of Betting Podcast, Jason is joined by Chris Grove from Acies Investments 
Hear them discuss:
01:43 - How Chris became so good at doing PR 03:31 - What Chris sees as his "north star" for his work in the betting and gaming industry 09:29 - Chris' thesis on why the future is "not so much gamifying sports betting as building games that are powered by sports outcomes" 15:33 - Where Chris sees opportunity for startups and challenger brands in a duopolistic US operator market 21:00 - The role and relative importance of price as a differentiator for sports betting operators 26:18 - The significance of exchanges, where they sit within the landscape, and why they're not bigger 35:01 - A debate on whether online sportsbooks are 'technology companies' or 'gambling companies' 43:51 - What Chris wants to be when he grows up


⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here

 This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E167 - Betting on Content

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