Betty Liu is Executive Vice Chairman at NYSE and Chief Customer Experience Officer at Intercontinental Exchange. She shares her career journey from journalism to business owner to executive management. Her advice includes processing information and understanding your personal brand — your three words. Hear about hers and she even gets Mat and Josh to share theirs. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com

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