Between 2 Fords

BETWEEN 2 FORDS | Season 2 Episode 7 | April and Brendan share an insight into their careers, revealing how their industry experience has influenced their approach to agency life. 

Not many people can say that they have extensive experience across a range of industries, but April and Brendan can. It's their combined business backgrounds that allows April and Brendan to really understand our clients and their needs, ensuring we deliver work that is on point and on brand. 

From childcare to construction, insurance to hospitality, real estate to retail and every in between, AF HQ brings together a variety of talent that have worked in, been a part of or specialised in every industry we work with. This specialised approach means we know what means most to our clients, giving us the unique ability to tailor our marketing solutions specific to their business.

The key takeaway: if you want your business to stand out, what you need is a marketing agency with experience in your industry that won't market you to look like everyone else. 

Watch the latest episode now to see how our extensive industry experience make us the agency your business is looking for.

Sit back, grab your long black and enjoy the latest episode: Team AF Industry Throwdown.

BETWEEN 2 FORDS | Season 2 Episode 6 | April and Brendan talk all things sales and marketing, unpacking why they should not be treated like separate departments.

Sales and marketing have a symbiotic relationship and a strategically crafted partnership between the two is essential for successful business growth. 

There is a longstanding conflict between sales and marketing. If there is a problem with the leads - sales blames marketing. If sales can’t turn a lead into a paying customer - marketing blames sales.

The reality is that the more integrated your sales and marketing teams are, the better the sales will be.

Think of it this way: a sale requires a product or service to sell and a marketer requires something to market. Without one supporting the other, both aspects of the business fall flat. When the two come together, that's the winning combo.

Watch this episode now to find out why there is a misconception that sales and marketing are different departments, and how sales and marketing teams can work together to provide the best results for your business.

Sit back, grab your long black and enjoy the latest episode: The Winning Combo.

BETWEEN 2 FORDS | Season 2 Episode 5 | April and Brendan discuss the importance of understanding data to help gear your customer journey and solve any potential problems that you might be facing. Let’s Dive into Data!

Whether your conversions or sales are skewing, you're trying to increase website traffic, or maybe you just want to understand how your customers are navigating through your website, data is key. It's the gauge for enhancing intuition and gives you the ability to take preventative actions.

People talk about data like it's really complex. In reality, if you have the right tools, it can involve a lot of common sense to look at information received and analyse what factors are most likely to be causing drastic changes.

Want to be let in on an industry secret? Listen to the latest episode now and learn how to collect and analyse trends in data. 

Sit back, grab your long black and enjoy the latest episode: Diving into Data.

BETWEEN TWO FORDS | Season 2 Episode 4 | April and Brendan discuss the positive impacts of digital marketing on manufacturing and wholesale businesses.

Instead of sitting comfortably behind the scenes of a niche industry, these businesses are in the ideal place to leverage their offering and take the plunge into the digital world. Find out how a content-rich catalogue could be translated to a direct-to-customer model, and why a digital presence goes beyond a product or service to explain what a brand really stands for. 

Hear about the perks of data measurement, increased brand recognition and how the commitment to building brand equity is a smart long-term investment that has seen significant growth for some of April Ford’s most successful clients. 

So, what are most important marketing strategies for these industries to invest in? Listen to this episode now to learn about the influence of digital marketing and how to adapt your industry to keep up with the future of digital.

Sit back, grab your long black and enjoy the latest episode: The Future of Digital. 

BETWEEN 2 FORDS | Season 2 Episode 3 | April and Brendan provide insight into the importance of the customer journey and April’s role within our agency.

With the modern world of new-age technology and our embedded culture of impulse buying, there is plenty of opportunities out there for brands selling to consumers. Despite this, it is very common for businesses to miss the mark when it comes to understanding the factors that influence their sales. In a nutshell, it all comes down to the type of customer you are trying to target, how they interact with your business, and what problems they may be facing.

The customer journey is the process of capturing the interest of the target audience from the get-go. From the first stage of product and brand recognition, all the way to generating these leads into paying customers.

Customers want an easy, helpful, and seamless experience when purchasing goods and services from your business. It is essential you know your target demographic inside and out: implementing valuable marketing strategies to lure them to your product is only possible when you understand your customers. When you know your customer, you then know their barriers to purchasing your products.  Whether it is a complicated and unintuitive website or an error with the way you’re marketing, small bumps in the road can create huge ripples and cause potential customers to back away.

Here at April Ford, we value problem-solving and providing solutions to any issues we may come across – because we understand that bold marketing strategies can only be successfully implemented if every problem is ironed out. 

Watch this episode to improve your customer journey and ensure your marketing strategies are ahead of the game.

Sit back, grab your long black and enjoy the latest episode: The Customer Journey.

BETWEEN 2 FORDS | Season 2 Episode 2 | April and Brendan discuss today's New Normal compared to the Abnormal we all experienced last year due to Covid.

2020 was a blur and a pretty wild ride for everyone as we entered the unknown. Now we're out the other side searching for stability, what does the marketing space look like in the New Normal and what changes can we expect to come with it? 

It's impossible to compare year-on-year figures when we've seen drastic changes in the way people spend money. In response to the fear of scarcity, consumers were overbuying everything from toilet paper to loungewear (even April was guilty of a few unnecessary online purchases). 

This year we all vowed to be different, and we have already begun to see changes. With cuts to government economic support and less money to burn, people are now questioning everything and are more likely to do their due diligence before making a purchase online.

Another challenge presenting itself is the changes to iOS and the option to opt-out of tracking. Let's be clear - this does not mean advertising will stop. It just means that if consumers opt-out, the advertising they receive will not be personalised or specifically relevant to them.

The good news is that all consumers can still be reached through tailored strategies. The New Normal reinforces that businesses who focus on building brand loyalty by re-evaluating and improving their customer experience through a mix of marketing services will continue to come out on top.

So, does your business have a marketing plan for entering into the New Normal?

Sit back, grab your latte and enjoy the latest episode: The New Normal.

BETWEEN 2 FORDS | Season 2 Episode 1 | April and Brendan discuss what’s next for April Ford in 2021 and how we adapt and refine our offerings for each client in a rapidly evolving marketing space.
 
April and Brendan are back to filming their well-informed and quick-witted series after focusing on the evolution of the April Ford Agency.
 
From humble beginnings creating social media content, April Ford has expanded into a full-service creative advertising agency. Offering every service to scale including digital advertising, brand development, graphic design, communications, web, SEO, content creation, and more. April Ford is the whole package. There’s nothing our collective can’t do, and we’re proud of that.
 
In an industry where specific strengths or niches are essential, we are lucky to possess a team who know how to play the game – and win. These specialists excel in their individual roles but working as a team they rise to every challenge and generate the best outcome for our clients.
 
We’re big believers in innovation. We never stop learning, because advancements never stop emerging. By staying one step ahead, we’re confident to offer our services – we know they’re on the brink of revolution, and your brand deserves nothing less.
 
Insightful, interesting, and maybe just as comically confrontational, April and Brendan join us from the comfort of their couch to share their experiences and practical advice on all things business, advertising, and marketing.
 
Sit back, grab your long black and enjoy the latest episode: April Ford 2021.

BETWEEN TWO FORDS Episode #10 | April and Brendan talk about everything to do with project marketing for property development.

Insightful, interesting and maybe just as comically confrontational, April and Brendan join us from the comfort of their couch to share their experience and practical advice on all things business, advertising and marketing.

Sit back, grab your piccolo and enjoy this weeks episode: Property Development.

BETWEEN TWO FORDS Episode #8 April asks Brendan to elaborate on what not to do when investing in marketing.

Insightful, interesting and maybe just as comically confrontational, April and Brendan join us from the comfort of their couch to share their experience and practical advice on all things business, advertising and marketing.

Sit back, grab your long black and enjoy this weeks episode: Marketing Dos and Don'ts.

BETWEEN TWO FORDS Episode #9 | April and Brendan open up about who they work with and why. 

Insightful, interesting and maybe just as comically confrontational, April and Brendan join us from the comfort of their couch to share their experience and practical advice on all things business, advertising and marketing.

Sit back, grab your piccolo and enjoy this weeks episode: Which Clients Do We Work With?