Zineb Soulami grew up in Morocco, studied in France, and has since worked across Asia and the Middle East — and that journey of constant movement turned out to be the foundation of everything she's built professionally. Now a sports strategy consultant, Zineb has worked on complex projects across some of the fastest-moving markets in global sport. In this episode, she challenges the "follow your passion" advice that gets handed out so freely in the sports industry, arguing that passion without structure, real operator skills, and financial understanding isn't sustainable. She also talks about what it takes to position yourself for a career in sports consulting, why building genuine expertise matters more than polishing your personal brand, and what she wishes someone had told her earlier. Honest, grounded, and full of practical career advice for anyone trying to break into or grow within the sports business world.
#SportsConsulting #SportsBusiness #CareerAdvice #SportsStrategy #WomenInSports
Chapters:
00:00 Intro
01:29 Beyond The LinkedIn Line
04:38 The Rookie Years
12:42 Clutch Times
29:01 Behind The Game Plan
33:15 Sideline Wisdom
41:29 The Final Whistle
#SportsBusiness #Leadership #CareerJourney #USSoccer #Football #Inclusion #Resilience #WomenInSports