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The Swatch x Audemars Piguet collab dropped, and the secondary market told the real story fast — prices spiked toward $3,000–$4,000, then crashed back down within a week and a half. In this episode of Between The Lugs, Jason and Felix break down whether the Swatch x AP release was a failure, who actually got burned (hint: flippers and scalpers), why most serious watch collectors never wanted a pocket watch in the first place, and the rumor that AP losing the Royal Oak patent pushed this collaboration into existence. Then we read the meanest comments we've gotten — from "this channel is fake and run by actors" to complaints about cussing, Invicta takes, and a Reddit thread naming least favorite watch YouTubers.
In this episode:
- Wrist check: the Sortie BH-1000 and the Swatch AP Royal Oak in rose gold
- What happened to Swatch x AP secondary prices after release
- Flippers vs. actual collectors — who caused the chaos
- Swatch's statement: it's NOT limited, production is ramping
- Did AP losing the Royal Oak patent drive this collab?
- Success or failure? Our honest verdict
- Reading mean comments: "fake channel," Invicta defenders, the $50K first watch debate, and Reddit's roast
JOIN THE WATCH BROS COMMUNITY:
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📺 Main Channel → www.youtube.com/@thewatchbros
📸 IG Photo + Video Content → www.instagram.com/thewatchbros_
WATCHES / GEAR MENTIONED:
Watch straps → https://amzn.to/496UOEp
Watch rolls / storage → https://amzn.to/4qwkbW2
Spring bar tool → https://amzn.to/4pojc9c
DISCLOSURE:
Some links in this description may be affiliate links, which means we may earn a commission if you purchase through them, at no additional cost to you.
TIMESTAMPS:
00:00 – Cold open: the Invicta problem
00:45 – Welcome to BTL Episode 31
01:20 – Wrist check: Sortie BH-1000 + Swatch AP Royal Oak
02:03 – Swatch x AP: what's happened since release
02:18 – The secondary market crash
02:44 – Flippers caused the chaos
03:43 – Swatch's statement: it's not limited
04:10 – Who this collab is actually for
05:02 – Did AP lose the Royal Oak patent?
05:42 – Final verdict: success or failure?
06:31 – Reading our mean comments
06:55 – "Most judgmental person on YouTube"
07:56 – "This channel is fake and run by actors"
08:53 – Our actual origin story
11:53 – The Invicta defender
13:14 – $3,000 Invictas on cruise ships
14:31 – "Stop swearing, kids are watching"
15:58 – "Who buys a $50K first watch?"
17:48 – "Watches don't make the man"
19:45 – Reddit names least favorite watch YouTubers
21:12 – Jason responds to the hate
24:00 – Why we started this channel
24:57 – Thank you + wrap up
What was your favorite part — the pop swatch breakdown or the mean comments? Drop it below.
#SwatchAP #AudemarsPiguet #RoyalOak #Swatch #WatchCollecting #BetweenTheLugs #WatchPodcast #LuxuryWatches #Invicta #Rolex #WatchCommunity
Swatch x Audemars Piguet Royal Pop is already one of the most controversial watch releases of 2026, and the watch community is split before the official May 16 announcement even happens. Is this the next MoonSwatch-level moment, a clever way to bring new collectors into watches, or a risky move that cheapens the Royal Oak and Audemars Piguet’s luxury credibility?
In this emergency episode of Between the Lugs, we break down the Swatch x AP rumors, the Royal Pop name, the Royal Oak speculation, the possible pocket watch or modular concept, and why collectors are already arguing about whether this collaboration is genius or a disaster.
We get into:
• Why Swatch x AP feels different from the MoonSwatch
• Whether a plastic Royal Oak would hurt Audemars Piguet
• The rumored Royal Pop concept and mockups
• Price speculation and secondary market chaos
• Why this could bring new people into watches
• Whether AP risks losing serious collectors
• What we hope the collaboration actually turns out to be
JOIN THE WATCH BROS COMMUNITY:
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🎙️ Podcast for Deep Dives → www.youtube.com/@BetweenTheLugs
📸 IG Photo + Video Content → www.instagram.com/thewatchbros_
🔔 Subscribe to This Channel → www.youtube.com/@BetweenTheLugs
No paid promotion or sponsor was disclosed for this episode.
TIMESTAMPS:
0:00 Swatch x AP is breaking the watch internet
0:51 Why a Plastic Royal Oak Feels So Wrong
2:02 Could This Actually Hurt Audemars Piguet?
3:52 The ONLY Way This Collaboration Could Work
4:35 Predicting the Price + Reseller Chaos
5:23 Why This Could Be Bigger Than MoonSwatch
7:23 Are Luxury Brands Destroying Their Own Heritage?
8:39 Could This Push Buyers Toward Patek & Vacheron?
9:36 Final Thoughts on the AP x Swatch Rumors
10:08 Outro
What do you think? Is Swatch x AP Royal Pop a brilliant move, or is Audemars Piguet taking the Royal Oak too far? Drop your take in the comments.
#AudemarsPiguet #Swatch #RoyalPop #RoyalOak #WatchCollecting
The internet has some truly atrocious watch takes… and this episode gets into all of them.
In this episode of Between the Lugs, we react to a few of the hottest collector debates floating around online, break down some major new watch releases, and answer member questions on luxury watches, quartz, lume, Rolex, Omega, and more.
From claims that Longines is making the best watches in the world to the idea that Seiko has fallen off and Tissot is now the true value king, this episode turns into exactly what it should be: strong opinions, disagreement, and a few debates that collectors are definitely going to have thoughts on.
We also dig into some of the biggest talking points in watches right now:
• Are microbrands a ripoff or are collectors misunderstanding them?
• Longines, Seiko, and Tissot value-watch debates
• Breitling’s new Navitimer B01 Chronograph 43 Tribute to Concorde
• Breitling’s latest perpetual calendar releases
• Christopher Ward’s C63 Sealander True GMT and new CW-002 Calibre
• TAG Heuer’s Carrera Astronomer and the brand’s space-watch history
• Whether luxury watches are actually “better” than quartz
• Whether lume belongs on a full dress watch
• Rolex Daytona bezel rumors and collector confusion
• OMEGA Planet Ocean GMT vs Rolex GMT-Master II
If you’re into new releases, collector debates, and honest watch talk without the fluff, this one’s for you.
Topics discussed in this episode:
• Longines and the “best watches in the world” debate
• Seiko vs Tissot value king debate
• Microbrands and factory catalog criticism
• Breitling Navitimer B01 Chronograph 43 Tribute to Concorde
• Breitling Navitimer B19 Perpetual Calendar
• Blancpain Villeret Perpetual
• Christopher Ward C63 Sealander True GMT
• Longines Spirit Zulu Time 39mm
• TAG Heuer Carrera Astronomer
• Luxury watches vs quartz watches
• Lume on dress watches
• Rolex Daytona bezel changes
• OMEGA Planet Ocean GMT vs Rolex GMT-Master II
After Hours topics are available at thewatchbros.com
Timestamps:
0:00 Intro
JOIN THE WATCH BROS COMMUNITY:
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🎙️ Podcast for Deep Dives → www.youtube.com/@BetweenTheLugs
📸 IG Photo + Video Content → www.instagram.com/thewatchbros_
🔔 Subscribe to This Channel → www.youtube.com/@TheWatchBros
#podcast #watches #watchcollecting #luxurywatches #microbrands #seiko #tissot #longines #breitling #tagheuer #christopherward #rolex #omega
In this episode of Between The Lugs, we go head-to-head on some of the most polarizing watches in modern collecting — including the Tissot PRX, MoonSwatch, and Cartier Santos — and we don’t try to resolve the debate.
This isn’t a review.
This is a disagreement.
Jason explains why certain hyped watches feel disposable, over-memed, or fundamentally misunderstood.
Felix fires back with historical context, value arguments, and why collectors might be missing the point entirely.
If you own a PRX, MoonSwatch, or Santos — this episode might hit close to home.
And if you’re tired of pretending every popular watch deserves universal praise, you’re in the right place.
We also break down January 2026 industry news, react to new releases from TAG Heuer, Mido, Hublot, Oris, and Serica, and answer member questions on buying new vs pre-owned, pawn shop strategies, and how to properly research a watch before pulling the trigger.
⏱️ TIMESTAMPS
00:00 – Hot Open: The Watches We Disagree On
01:45 - Welcome Back!
02:30 Wrist Check: Patek & Vintage Seiko
03:12 – MoonSwatch: Gateway Drug or Disposable Cash Grab?
08:34 – Tissot PRX: Overhyped Starter Watch or Best Value Under $1,000?
17:02 – Cartier Santos: Did Size Ruin the Icon?
25:40 – Industry News: January 2026 Releases That Matter
26:15 – Mido Multifort 8 One Crown
29:04 – TAG Heuer Carrera & Seafarer Returns
30:55 – Oris & Serica New Releases
44:10 – Member Q&A: New vs Pre-Owned Watches
48:32 – Pawn Shop Buying Strategy
54:20 – How to Research a Watch Without Paralysis
1:00:12 – After Hours (Members Only): Hublot vs AP, Quartz Hot Takes
🔥 WATCHES DISCUSSED
Tissot PRX Powermatic 80
Omega x Swatch MoonSwatch
Cartier Santos (Medium vs Large)
TAG Heuer Carrera & Seafarer
Mido Multifort 8
Serica 6190 TXD
Oris Big Crown Pointer Date
💬 JOIN THE DEBATE
Is the PRX actually overrated — or just over-talked about?
Is the MoonSwatch good for the hobby… or bad for watch culture?
Did Cartier miss the mark by upsizing the Santos?
Pick a side in the comments 👇
🎙️ ABOUT BETWEEN THE LUGS
Between The Lugs is the long-form podcast from @TheWatchBros, focused on real collector conversations, disagreement, industry context, and zero forced consensus.
👉 Subscribe for unfiltered watch debates, collector insight, and industry commentary
🔔 New episodes weekly
🎧 More from us
Main Channel → https://www.youtube.com/@TheWatchBros
Memberships → https://www.thewatchbros.com
Instagram → https://www.instagram.com/TheWatchBros
#tissotprx #watchpodcast #watchdebate #luxurywatches #betweenTheLugs #watchcollecting #tissot #cartiersantos #moonswatch
Are these legendary watch brands truly iconic... or just overhyped hype machines?
In this episode of Between the Lugs, Felix and Jason play a brutally honest game: rating popular watch brands from Rolex to Richard Mille on a scale from understated legends to full-blown meme status. It’s not just about marketing. We’re breaking down design stagnation, pricing insanity, status-chasing, and community backlash.
Plus, we field spicy questions from our Patreon supporters and showcase our funky wrist check choices, featuring Pauline, Nectere, and Studio Underdog.
Strap in. This one’s gonna ruffle some bezels.
⌚︎ WRIST CHECK
Jason: Nectere Watches https://www.kickstarter.com/projects/jameswong324/nectere-shaped-watch-inspired-by-butterfly-effect
Felix: Pauline Watches https://www.paulinwatches.com/collections/watches/products/neo-b-1
👉 Subscribe for unfiltered watch takes, ranking games, and collector insights that don’t pull punches. 🔔
👇 SUBSCRIBE TO OUR PODCAST WATCH COMMUNITY:
https://www.youtube.com/@BetweenTheLugs
🔔 Subscribe for more honest watch stories and reviews:
https://www.youtube.com/@TheWatchBros
📸 Follow us on Instagram for daily content:
https://www.instagram.com/TheWatchBros_
💎 Join The Inner Circle on Patreon for exclusive content + Free Giveaways:
https://www.patreon.com/TheWatchBros
🕒 TIMESTAMPS:
00:00 – Intro & Rolex Hype Talk
00:45 – Welcome to Between the Lugs
01:17 – Wrist Check: Pauline & Nectard
02:22 – Patreon Q&A: Selling, Microbrands & Watch Fatigue
08:27 – How We Grade "Overhyped"
09:04 – Panerai Breakdown
16:16 – Cartier Breakdown
21:23 – Hublot Breakdown
26:58 – Richard Mille Breakdown
32:06 – Rolex Breakdown
37:04 – Grand Seiko Breakdown
43:02 – Final Verdicts
44:02 – Street Reactions Idea
45:01 – Outro
🎯 DID WE RANK THEM RIGHT?
Was Panerai judged too harshly? Does Grand Seiko deserve more love? Or are we the ones overhyping it all?
Drop your own scores in the comments – 1 to 25 per brand – and tell us who got done dirty.
Let’s settle this in the comments 👇
#Rolex #OverhypedWatches #GrandSeiko
#WatchCollectors #LuxuryWatches #BetweenTheLugs
In this exclusive interview, we sit down with *Abingdon Mullin,* a real-life pilot and the visionary founder of *The Abingdon Co,* www.abingdonco.com, the first watch brand built by and for adventurous women. From the cockpit to the boardroom, Abingdon shares how she shocked the watch industry with bold, functional, and fearless designs tailored to aviators, divers, and explorers.
Whether you're a *watch enthusiast,* a startup founder, or a woman breaking barriers in a male-dominated industry, this conversation delivers deep insights into *entrepreneurship, design innovation,* and building a purpose-driven brand that challenges the status quo.
📌 *Topics Covered:*
- Why traditional watch brands overlook women
- The founding story of The Abingdon Co.
- Watch design for female pilots, divers & professionals
- Building a lifestyle brand for women who don’t play it safe
- What’s next for women in the watch industry
📺 *Timestamps:*
00:00 – Intro: The Christmas Dinner That Sparked a Watch Brand
01:08 – Welcome to the Show: Meet Abingdon Mullin
01:25 – Founding Abingdon Co. as a Flight Student
02:27 – How She Got Into Flying (Hint: Free Food)
04:03 – Early Aviation Career & Flying Across the Pacific
05:23 – Commemorating Flight Training with a Pilot’s Watch
06:00 – What She Needed in a Pilot’s Watch
07:12 – Lack of Options: Everything Was Too Big
08:07 – Flight Functions She Wanted: GMT, Stopwatch, Slide Rule
09:00 – Teaching Others How to Use Flight Functions
09:39 – Struggling to Find a Watch, Then Reaching Out to Brands
10:17 – The Christmas Dinner That Changed Everything
11:09 – Deciding to Build the Brand from Scratch
11:47 – Googling Her Way into Watch Manufacturing
13:13 – The First Watch: “The Jackie” Prototype
14:07 – Quick-Release Straps & User-Centered Design
15:24 – Why She Designed the Chevron Strap
15:56 – Early Reception & First Aviation Conference Booth
17:12 – Going on Shark Tank
18:03 – Shark Tank Reactions: Cuban, O'Leary, and More
20:32 – Entering the Dive Watch Market
21:28 – The Marina & Nadia Dive Watches
22:22 – Expanding into Tactical, Automotive, and Equine
23:55 – Does She Follow Other Watch Brands?
24:44 – Listening to Her Customers, Not Other Brands
25:30 – The Watch as a Symbol of Strength
26:37 – Abingdon Watches During Chemotherapy
27:18 – The Watch That Survived a Helicopter Crash
29:04 – Retirement at the Summit of Kilimanjaro
30:54 – How Watches Create Deep Human Connections
31:09 – Where to Buy Abingdon Watches
32:24 – Downtown Vegas Showroom Launch & Limited Edition Piece
33:11 – Thank You & Wrap-Up
---
🔗 *Connect with Abingdon Co.:*
🌐 Website: https://www.abingdonco.com
📸 Instagram: https://www.instagram.com/theabingdonco/
▶️ YouTube: https://www.youtube.com/@AbingdonCo
🎵 TikTok: https://www.tiktok.com/@abingdonco
📘 Facebook: https://www.facebook.com/abingdonco
📌 Pinterest: https://www.pinterest.com/abingdonco
---
🔔 *Subscribe for more interviews with creators, founders, and disruptors in the watch world and beyond.*
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📸 Follow us on Instagram for daily watch content:
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#WomenInWatches #WatchIndustry #PilotWatches #AbingdonCo #WatchCollectors #FemaleFounders #AviationWatches #Entrepreneurship #WatchDesign
In this episode of Between the Lugs, Mike and Felix go deep on why now is actually the best time ever to be a watch collector. From flippers finally leaving the hobby to brands downsizing their flagship models, it’s clear: watch culture in 2025 is evolving — fast.
They talk everything from Apple Watch fatigue to microbrand love, the end of 48mm flexing, overpriced Rolex boutiques, and the surprising shift toward small vintage-inspired pieces. Whether you’re Gen Z, a seasoned collector, or just got your first Seiko, this one’s for you.
👀 In this episode:
🔹 Cartier Santos Debate: Small vs XL
🔹 Microbrands Are Winning Gen Z Over
🔹 Why Rolex ADs Are the Worst
🔹 Death of the Fashion Watch
🔹 Why No One’s Setting Their Watches Anymore
🔹 The Case Against Hype Models
🔹 Timex Is Doing WHAT for $2K?!
🔹 Why Every Watch Guy Has Beef with Boston
🔹 “I Hate 90% of Your Collection” — Felix Gets Roasted
🔹 What Even Is the Value of a Watch Today?
⚠️ The flippers are gone. The screen fatigue is real. And the future is small (watches).
Timstamps-
00:00 – Felix Hates Mike’s Entire Collection
00:35 – "Half My Watches Aren’t Even Set Right"
01:15 – Big Watch Fatigue Is Real
02:00 – Younger Collectors Want Meaning, Not Hype
03:10 – Cartier Santos: Small Gold vs Large Steel Debate
04:45 – The Fashion Shift Toward Vintage Aesthetics
06:20 – Why Microbrands Are Winning in 2025
08:00 – Apple's Out, Analog’s In – And So Are Flip Phones?!
10:10 – The Culture is Shrinking Watch Sizes
12:00 – What Big Brands Are Doing to Keep Up
14:30 – IWC’s Big Problem: Still Too Big
16:00 – Timex's Giorgio Galli S2 – Seriously Underrated
17:45 – The Problem with Rolex ADs (Especially in Boston)
20:00 – The End of the Luxury-Only Collector
21:30 – The Case for Buying What You Love, Not What You Can Flip
23:00 – Is the Secondary Market Finally Normal Again?
24:30 – Final Thoughts: The Watch World Has Never Been Better
26:15 – Patreon Watch Giveaway Announcement
💬 Comment Prompt
What’s the most overrated watch trend in 2025? Big flex? Microbrands? Tell us your hot take.
⸻
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⸻
🧵 Hashtags
#WatchTalk #MicrobrandWatches #LuxuryWatches #WatchCulture2025 #VintageWatches #WatchRoast #BetweenTheLugs #RolexHype #CartierSantos #WatchCollecting
The Trump Tariff Meltdown: How 90 Days Will Transform Swiss Watch Collecting Forever
BREAKING: Trump’s 31% Swiss watch tariffs and 125% Chinese watch tariffs are set to completely reshape the luxury watch market. In this comprehensive analysis, we examine how these unprecedented tariffs will impact Rolex, Omega, Patek Philippe, Tag Heuer, and the entire watch industry—potentially changing watch collecting forever.
------------------------------------
Subscribe to The Watch Bros: https://www.youtube.com/channel/UCp8ufgFx6QiTg-bPw22GzUg
Follow us on Instagram: instagram.com/thewatchbros_
Unlock Exclusive Perks on Patreon:
www.patreon.com/thewatchbros
#Watches #NewWatches #UsedWatchess #WristCheck #WatchHunting #WatchCollecting #TheWatchBros
It was supposed to be a chill Miami trip… until we thought $150,000 in watches were stolen.
In this wild new episode of Between the Lugs, we take you through our full Miami experience - from buying a car for a teenager to hanging out with Adam from Menta Watches, spotting Salt Bae’s Nautilus in person, and filming with the legendary Lex Borrero (0260 Lifestyle).
But things took a turn when one of us realized the entire watch roll might have gone missing…
Watch as we relive the chaos, the watches, and the moment we almost called the cops over a “robbery” that wasn’t.
In This Episode:
Visiting Miami’s watch boutiques (VC, IWC, Cartier, Rolex)
Trying on the new Rolex Land-Dweller
Dinner at Salt Bae’s restaurant… and a weird interaction
Meeting Lex Borrero & touring his studio
The “stolen” $150K watch scare (and how it ended)
Advice for collectors, travelers & anyone carrying grails on vacation
Whether you're a seasoned collector or just here for the watch chaos, this one’s a ride.
⏱️ Timestamps:
00:00 – Salt Bae, Watches & Chaos: Welcome to Miami!
01:10 – Announcing the New Podcast Channel
02:35 – Miami Expectations vs Reality
04:15 – Buying a Car in Miami for a 16-Year-Old
06:04 – Hanging Out with Adam from Menta Watches
08:03 – Dinner at Salt Bae’s Restaurant… and a Nautilus Sighting
11:18 – Design District Watch Hopping (VC, IWC, Cartier, Rolex)
15:04 – Trying on the Land Dweller & Pistachio OP
16:13 – Interviewing Lex Borrero (0260) in His Studio
18:07 – The Morning of the Watch Panic
22:07 – Calling the Police Over 'Stolen' Watches
23:36 – Lessons Learned: Don’t Be This Guy in Miami
24:00 – Outro + After Hours Tease for Patreon
🔗 Follow & Support:
🎙️ Subscribe to our podcast channel:
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#Rolex #PatekPhilippe #IWC #CartierSantos #VacheronConstantin #LandDweller #WatchTheft #LuxuryWatches #WatchPodcast #BetweenTheLugs #TheWatchBros #WatchCollectors
Are mechanical watches making a comeback with Gen Z and Millennials? In this episode of Between the Lugs, we talk about the youth-driven mechanical renaissance, surprising real-world encounters with nice watches in public, and our reactions to Apple TV’s shockingly detailed watch coverage in a brand-new show. Plus, we answer two great questions from our Patreon members!
📌 Topics in This Episode:
Are mechanical watches becoming popular again with younger people?
What watches looked amazing online but disappointed in person?
Affordable entry-level precious metal watch recommendations
Reaction to a bizarre Apple TV show packed with real watch specs
Do people still wear nice watches in public? We discuss what we’re actually seeing
Subscribe & Follow Us:
'
Subscribe to The Watch Bros: https://www.youtube.com/channel/UCp8ufgFx6QiTg-bPw22GzUg
Follow us on Instagram: instagram.com/thewatchbros_
Unlock Exclusive Perks on Patreon:
www.patreon.com/thewatchbros
#Watches #NewWatches #UsedWatchess #WristCheck #WatchHunting #WatchCollecting #TheWatchBros
From the publisher's feed
Between the Lugs is a watch podcast for collectors, enthusiasts, and anyone obsessed with the stories behind the wrist. Each episode covers the latest watch industry news, emerging trends, releases, collector culture, and honest conversations around the brands, people, and moments shaping the world of watches. Always unafraid and unapologetic.