Between The Lugs

The Swatch x AP Collab Already Failed... Just Not How You Think


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The Swatch x Audemars Piguet collab dropped, and the secondary market told the real story fast — prices spiked toward $3,000–$4,000, then crashed back down within a week and a half. In this episode of Between The Lugs, Jason and Felix break down whether the Swatch x AP release was a failure, who actually got burned (hint: flippers and scalpers), why most serious watch collectors never wanted a pocket watch in the first place, and the rumor that AP losing the Royal Oak patent pushed this collaboration into existence. Then we read the meanest comments we've gotten — from "this channel is fake and run by actors" to complaints about cussing, Invicta takes, and a Reddit thread naming least favorite watch YouTubers.


In this episode:


- Wrist check: the Sortie BH-1000 and the Swatch AP Royal Oak in rose gold

- What happened to Swatch x AP secondary prices after release

- Flippers vs. actual collectors — who caused the chaos

- Swatch's statement: it's NOT limited, production is ramping

- Did AP losing the Royal Oak patent drive this collab?

- Success or failure? Our honest verdict

- Reading mean comments: "fake channel," Invicta defenders, the $50K first watch debate, and Reddit's roast


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DISCLOSURE:

Some links in this description may be affiliate links, which means we may earn a commission if you purchase through them, at no additional cost to you.


TIMESTAMPS:

00:00 – Cold open: the Invicta problem

00:45 – Welcome to BTL Episode 31

01:20 – Wrist check: Sortie BH-1000 + Swatch AP Royal Oak

02:03 – Swatch x AP: what's happened since release

02:18 – The secondary market crash

02:44 – Flippers caused the chaos

03:43 – Swatch's statement: it's not limited

04:10 – Who this collab is actually for

05:02 – Did AP lose the Royal Oak patent?

05:42 – Final verdict: success or failure?

06:31 – Reading our mean comments

06:55 – "Most judgmental person on YouTube"

07:56 – "This channel is fake and run by actors"

08:53 – Our actual origin story

11:53 – The Invicta defender

13:14 – $3,000 Invictas on cruise ships

14:31 – "Stop swearing, kids are watching"

15:58 – "Who buys a $50K first watch?"

17:48 – "Watches don't make the man"

19:45 – Reddit names least favorite watch YouTubers

21:12 – Jason responds to the hate

24:00 – Why we started this channel

24:57 – Thank you + wrap up


What was your favorite part — the pop swatch breakdown or the mean comments? Drop it below.


#SwatchAP #AudemarsPiguet #RoyalOak #Swatch #WatchCollecting #BetweenTheLugs #WatchPodcast #LuxuryWatches #Invicta #Rolex #WatchCommunity

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