BETWEEN TWO PIXELS

Prologis’ Tracy Ward on Trusted Content, Energy in Logistics Real Estate, and AI Guardrails | Between Two Pixels

In this Between Two Pixels episode, Bryan talks with Tracy Ward of Prologis, the world’s largest property owner operating at the center of the supply chain, about how the company is expanding beyond “four walls and a roof” into energy and value-added solutions. Ward shares her career path from sales and inventory management at Gap to building investor relations at AMB (now Prologis) and later leading marketing, and explains how Prologis anticipated customer needs around electrification, automation, and power resiliency, supported by solar leadership, customer advisory boards, and a growing team of energy experts. She discusses shifting marketing toward digital personalization, webinars, thought leadership forums, and podcast “snackable” insights while avoiding vanity metrics, maintaining centralized messaging to prevent content proliferation, and using AI for efficiency with governance, privacy safeguards, and human-guided external communication to protect authenticity and trust.

00:00 Trusted Content Is Key
00:30 Meet Tracy Ward
01:15 What Prologis Does
02:00 Tracy's Career Story
03:15 Marketing Priorities
04:45 The Pace of Change
06:30 From Location to Energy
07:15 Seeing Around Corners
09:15 Building an Energy Business
11:30 From Square Feet to Solutions
13:15 Leading a Digital Team
14:45 Webinars and Thought Leadership
17:15 Social and Snackable Content
18:45 Customer Personas
21:30 Keeping the Story Consistent
23:15 AI: Opportunity or Risk?
26:30 Do You Still Need Marketing?
27:45 AI Disclosure and Authenticity
28:45 Governance and Guardrails
31:15 AI in Site Plans and Security
33:30 Leadership Lessons
36:15 Storytelling in B2B
40:15 Hiring for Agility
42:30 CMO and CIO Partnership
47:30 Prologis's Future Impact

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: ...

On this Between Two Pixels episode, Bryan Owen interviews Jean English, CMO of CoreWeave, about marketing an AI purpose-built cloud that powers many leading models and enterprises. English shares priorities including defining the AI cloud category, building technical credibility and trust with customers, analysts, and press, expanding accounts across a full “AI loop,” and maintaining a consistent framework while launching new services at high speed. She discusses her early AI work on IBM Watson, misconceptions about infrastructure, and how messaging must adapt across many personas (researchers, developers, CTO/CAIO, CEO, CISO, CFO, CIO). English explains CoreWeave’s Aston Martin F1 partnership goals (technical credibility, brand lift, and customer engagement), the use of AI for persona and data synthesis, tool and governance decisions, and her advice to move fast, take risks, and experiment to earn rewards.

00:00 Bold Moves Mindset
00:32 Meet CoreWeave
01:10 What Is an AI Cloud
03:55 Marketing AI Infrastructure
07:08 Personas and Messaging
11:11 Aston Martin F1 Partnership
14:15 Measuring Partnership Impact
16:10 Educating the Market
17:46 Consistency vs Speed
20:57 No Playbook Build Fast
22:32 Demystifying AI Demand
23:58 CMO Playbook for Chaos
26:01 CIO and CMO Partnership
28:21 Where AI Fits Marketing
31:04 Hiring for Bold Kind
32:49 Tool Stack and Agents
35:42 Governance and Guardrails
37:46 Stop Playing It Safe
39:20 Storytelling Humanizes Tech
42:13 Customer Ambitions in Action
45:01 CoreWeave Future Vision


WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: ...

On this episode of the Between Two Pixels podcast, Bryan interviews technology leader Robert Sheesley about his path from college and the Marine Corps to EDS and a career spanning M&A due diligence, post-merger integration, and enterprise architecture. Now CIO (and CISO) at Slavic 401k, Sheesley explains how marketing and technology create value—especially after acquisitions—when CMOs and CIOs share traceability to strategy, collaborate on data quality, roadmaps, and third-party partners, and abandon “stay in your own lane.” He discusses AI governance using frameworks like NIST, the importance of a risk register, tabletop exercises, and storytelling to align executives on risk tolerance. He addresses AI-related job anxiety by urging teams to “lean in,” shares lessons on leadership by example, calm in crises, and succession planning, and describes Slavic 401k as a 401 plan recorder of record serving many PEO clients.

00:00 CIO CMO North Star
00:40 Meet Robert Sheesley
01:18 From Marines to Tech
02:16 Career Highlights M&A
04:54 New Role Slavic 401k
05:58 Marketing Value in M&A
10:39 Building CIO CMO Partnership
14:09 AI Governance and Risk
18:03 Storytelling for Security
21:14 AI Anxiety and Upskilling
25:42 Leadership Lessons
29:17 Future of CIO CMO Roles
33:45 What Slavic 401k Does
34:55 Succession Planning Advice
37:53 Wrap Up and Thanks

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: ...

In this episode of Between Two Pixels, guest Haden McWhorter, CIO of Premise Health, discusses how brand trust, communication, and relationships drive success in healthcare and technology. He shares his path into healthcare IT through a mentor connection, and explains Premise’s model serving large self-insured employers with member-focused care not tied to fee-for-service. The conversation covers balancing personalized engagement with customer controls and privacy constraints, using data, claims insights, and wearables to identify risks and proactively support members, and a story where wearable data triggered provider outreach about elevated heart rate. McWhorter describes close collaboration with the marketing team, the importance of translating IT value, and Premise’s evolving AI governance—enabling tools like ChatGPT and Microsoft Copilot with guardrails while evaluating vendor risk and building intentional AI solutions, including upcoming Epic portal AI capabilities.

00:00 Brand Promise Matters
00:39 Show Intro and Guest
02:11 Hayden Origin Story
07:29 IT Builds Trust
10:42 HIPAA and Outreach
14:56 Data Driven Care Wins
19:18 CIO Meets Marketing
21:57 AI Governance Guardrails
28:48 Personal AI Health Coaching
30:52 Epic AI Patient Portal
35:01 Branding and White Label
37:27 Marketing and IT Alignment
41:04 Future CIO CMO Partnership
43:29 KPIs and Wrap Up

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: ...

The Scalable Video Strategy Every Brand Needs (Content Plans vs One-Off Shoots)

Matt Scruggs interviews Josh Peters on Between Two Pixels about whether businesses can still succeed with one-off videos or need scalable video strategy. Josh says one-off pieces can work for targeted paid placements (streaming, YouTube pre-roll, Meta ads), but relying on a single viral-style ad is harder in today’s saturated market, especially for B2B with multiple audiences. They argue for a holistic content program that plans deliverables upfront, captures a signature campaign piece plus supporting assets in one shoot, and adapts across formats like 30/15/6-second cuts and vertical ratios. A strategic plan provides flexibility to test, use analytics, pivot across channels, and invest more in what performs, while balancing high-production “anchor” content with low-fi, trend-aware content when appropriate. Josh also outlines their story framework: truth, problem, tension, solution, vision, invitation.

00:00 Quarterly Content Planning
00:39 Podcast Intro Switch Up
02:11 Is One Off Video Dead
03:00 Viral Ads Then vs Now
04:31 One Off Benefits and Segments
06:40 One Off vs Full Campaign
08:05 Maximizing One Shoot Day
12:05 Deliverables and Aspect Ratios
15:03 Attention and Audience Experience
18:37 From One Video to Program
20:35 Smarter Content Planning
21:47 Trends Without Ad Stigma
23:22 Agency Partnership Strategy
25:19 Scaling With Preproduction
29:08 Flexibility To Pivot Fast
31:26 Lo Fi Versus Polished
37:19 Fake Podcast Authenticity
39:52 Signature Brand Anchor
42:11 Story Framework Playbook
45:17 Stay Open Stay Flexible

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: ...

Story Framework for Marketing & Video: Truth, Problem, Tension, Solution, Vision, and Invitation

On this episode of Between Two Pixels Podcast, host Katie Gillen talks with Josh Peters about their story framework—truth, problem, tension, solution, vision, invitation—and why story-driven marketing helps brands connect by making the audience the hero rather than focusing on features and benefits. 

They explain how the framework starts with clear audience personas, then builds a logical, connected narrative that sets a worldview (truth), identifies pain points (problem) and root causes (tension), shows what the brand provides (solution), clarifies the bigger change or aspiration (vision), and ends with an appropriate call to action (invitation) based on where the audience is in the funnel. 

They discuss using the framework across scripts, campaigns, messaging guides, sales collateral, and strategy sessions. They talk about how it reveals internal misalignment and why third-party facilitation can help. They also mention training resources on their website and hiring their team.

00:00 Story Framework Hook
00:36 Podcast Introduction
01:20 Why Story Matters
04:52 Six-Part Breakdown
06:38 Truth Problem Tension
08:57 Solution Vision Invitation
11:29 Calls to Action Balance
14:09 Using It for Video
19:09 Marketing Applications
20:32 Personas and Targeting
22:33 Origins and Guardrails
26:31 Wrap Up and Resources
30:36 Final Outro

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: ...

Josh Peters and Katie Gillen discuss balancing lo‑fi and high‑quality content for brands, defining high quality as well‑lit, traditionally produced video with cameras, tripods, and microphones, and lo‑fi as phone-shot vertical content that can still be heavily edited. They explain high-quality content is best for websites, sales collateral, email, paid placements, TV, standard YouTube, and LinkedIn, while lo‑fi typically performs well on social, often blending authenticity with strategic polish like lighting, microphones, and curated thumbnails. They warn against overproducing trends or missing trend windows due to approvals, emphasize experimentation and analytics, and suggest stripping back logos and heavy intro graphics to feel more organic. They share Aylo Health as an example of shifting from polished static graphics to vertical video featuring real providers and series content, improving engagement and follower growth by reducing on-screen graphics and leaning into relatable expertise.

00:00 Lo-fi Feels Real
00:38 Podcast Welcome
01:11 Defining Lo-fi vs High
02:47 Where Each Fits
03:19 Choosing Style on Social
04:44 Brand Transitions and Feeds
06:37 Planning and Calendars
07:50 Why Lo-fi Works
09:09 Going More Organic
11:35 Polishing Up with Series
13:55 Best Use Cases and Mix
16:35 Common Mistakes and Trends
19:14 Platform Differences and Editing
21:31 Client Example AO Health
25:04 Provider Series Lessons
28:27 Parting Advice and Wrap

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: ...

Bryan Owen and Josh Peters discuss how nonprofits can use marketing and content to fundraise and build trust in a crowded, competitive landscape where the biggest competitor is inaction. They explain that unlike for-profit marketing built on features and benefits, nonprofit marketing relies on clear messaging, emotional connection, and proof of impact, often combining leadership vision with beneficiary stories. They emphasize that content must drive action, and that nonprofits should communicate repeatedly across formats—video, motion design, email, social, live events—since audiences absorb information differently. They note live events and major donors can drive most revenue, while digital discovery is harder because people aren’t actively shopping to donate. They highlight the value of influencer validation for younger audiences, recommend starting with a story framework (truth, problem, tension, solution, vision, invitation), and stress consistency, authenticity, and providing value beyond constant asks.

00:00 Marketing Beyond Features
00:38 Podcast Intro Nonprofit Focus
01:38 Nonprofit Work Origins
02:48 Why Nonprofits Need Marketing
06:02 Nonprofit Versus For Profit
07:49 Story Over Benefits
09:19 Clarifying Messy Missions
11:46 Impact Stories That Convert
15:05 Think Feel Do Framework
16:54 Channels And Audiences Next
17:11 Reaching Younger Donors
17:27 Why Live Events Win
19:32 Major Donor Video Win
21:05 Digital Funnel Challenges
22:33 Influencers Build Trust
24:39 Nonprofit Overhead Perception
25:37 Story Framework Session
29:55 Channel Strategy and Authenticity
31:05 Video Empathy and Value
32:24 Make Donors the Hero
33:24 Wrap Up and Takeaways

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: ...

In this episode of the Between Two Pixels podcast, Josh and Bryan delve into how AI impacts authenticity and trust in marketing. They discuss brand relationships, the importance of trust in different purchases, and the shift towards raw, imperfect content. Learn about successful and failed uses of AI, the importance of staying true to brand values, and future legal considerations. Tune in to explore how you can navigate AI in marketing while maintaining genuine connections with your audience.

00:00 Introduction and Trust in AI
00:42 Welcome to the Podcast
01:48 AI and Authenticity
02:13 Defining Authenticity
05:27 Importance of Authenticity for Brands
07:10 Coca-Cola's AI Misstep
11:43 Sports Illustrated Scandal
13:02 Protecting Brand Authenticity
16:54 Using Avatars for Internal Training
17:43 Replacing Lost Footage with AI
18:13 Perception of AI in Content Creation
19:13 Authenticity vs. Perfection in Marketing
20:21 The Role of Influencers in Brand Authenticity
25:56 Legal Considerations for AI Content
28:57 The Future of AI and Human Connection
30:15 Evaluating AI Tools in Marketing
34:15 Conclusion and Future Outlook

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: ...

In this episode of Between Two Pixels, co-CEOs Bryan Owen and Josh Peters cut through the AI hype and talk honestly about what artificial intelligence actually means for agencies, in-house teams, and content creators.

Instead of doom-and-gloom “AI will take your job” takes, they unpack how AI can act like a creative contractor or co-pilot—powerful, but only if you know how to direct it.

You’ll hear them break down:
Why “if we’re not innovating with AI, we can be replaced by AI”—and what that really means for agencies. How to use AI like a contractor: giving it clear direction, checking its work, and treating yourself as the director

Where AI fits in the full marketing workflow: research, ideation, scripting, production, and problem-solving. How to keep authenticity and credibility when AI can generate content that looks and sounds “good enough”

Why the psychology of influence hasn’t changed—people still trust people, not bots They also share real, behind-the-scenes use cases from their own work at Between Pixels:

Rebuilding a lost on-camera segment from a shoot in Greece using AI video + voice, without reshooting

Saving a once-in-a-lifetime groundbreaking ceremony whose audio was destroyed, by cloning speakers’ voices

Using AI tools to remove excuses, fix mistakes, and deliver better work faster—without cutting humans out of the process

Finally, Bryan and Josh dig into culture:

How to get your team to embrace AI instead of fearing it. Why AI adoption has to be bottom-up, not just a mandate from the C-suite. Why “this is the worst AI you’ll ever use” should make you more curious, not more afraid

If you lead an agency, run a content or social team, or you’re just trying to figure out how to use AI without losing your brand’s soul, this episode will give you a practical roadmap—not just more AI buzzwords.

00:00 Introduction to AI in Content Creation
00:39 Welcome to Between Two Pixels Podcast
01:04 The Buzz Around AI
02:33 AI's Role in Content Creation and Marketing
03:27 AI as an Enhancement Tool, Not a Replacement
04:25 AI's Impact on Client Relationships
08:31 AI in the Production Process
17:57 Practical Use Cases of AI in Content Creation
23:10 AI's Role in Solving Audio Issues
24:05 The Art and Science of Content Creation with AI
25:00 Challenges and Best Practices in Using AI Tools
26:49 The Future of AI in Content Creation
27:49 Adapting to AI in the Workplace
28:32 The Importance of Innovation with AI
30:22 Legislation and Ethical Considerations in AI
33:17 Generational Perspectives on AI
34:48 Encouraging AI Adoption in Company Culture
40:01 Final Thoughts on AI in Content Marketing

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: ...