Today on NOW and NEXT: Abacus Data Founder and CEO, David Coletto offers some insights into the insights we can glean from polling done during Toronto's Mayoral By-Election. He says considering the size of the field, the number of candidates who have a shot at winning and the generally low name recognition of all those who've registered so far, the "horse race" headlines will be nearly meaningless. So, what should we be looking and listening for from the pollsters?

Today on NOW and NEXT:Abacus Data Founder and CEO, David Coletto offers some insights into the insights we can glean from polling done during Toronto's Mayoral By-Election. He says considering the size of the field, the number of candidates who have a shot at winning and the generally low name recognition of all those who've registered so far, the "horse race" headlines will be nearly meaningless.So, what should we be looking and listening for from the pollsters?

Today on NOW and NEXT: Abacus Data Founder and CEO, David Coletto offers some insights into the insights we can glean from polling done during Toronto's Mayoral By-Election. He says considering the size of the field, the number of candidates who have a shot at winning and the generally low name recognition of all those who've registered so far, the "horse race" headlines will be nearly meaningless. So, what should we be looking and listening for from the pollsters?

Beware of the Horse Race Polls during the Toronto Mayoral Campaign

Welcome In! This is NOW &amp; NEXT.   Story Studio Network's Chief Executive Producer Dave Trafford pokes holes, pokes fun and provokes the "second thing that comes to mind" on the big stories of the week. His regular contributors include a bi-weekly visit by the Now and Next C.A.S.T (Comms and Strategy Team!) Lindsay Broadhead brings her comms experience and insights base on her time leading teams at the Toronto Region Board of Trade and, most recently, the Chief Communications Officer at the City of Toronto. Bob Reid applies his earned experience as a major market journalist and a Senior Advisor to the Premier of Ontario to his analysis of the communications "Touchdowns and Fumbles". Anne Marie Aikins is a "media relations maven", a sought after pundit and speaker, and a strategic comms adviser specializing in public transit in Ontario.

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Welcome In!This is NOW & NEXT. Story Studio Network's Chief Executive Producer Dave Trafford pokes holes, pokes fun and provokes the "second thing that comes to mind" on the big stories of the week.His regular contributors include a bi-weekly visit by the Now and Next C.A.S.T (Comms and Strategy Team!)Lindsay Broadhead brings her comms experience and insights base on her time leading teams at the Toronto Region Board of Trade and, most recently, the Chief Communications Officer at the City of Toronto.Bob Reid applies his earned experience as a major market journalist and a Senior Advisor to the Premier of Ontario to his analysis of the communications "Touchdowns and Fumbles".Anne Marie Aikins is a "media relations maven", a sought after pundit and speaker, and a strategic comms adviser specializing in public transit in Ontario.

Welcome In! This is NOW &amp; NEXT. &nbsp; Story Studio Network's Chief Executive Producer Dave Trafford pokes holes, pokes fun and provokes the "second thing that comes to mind" on the big stories of the week. His regular contributors include a bi-weekly visit by the Now and Next C.A.S.T (Comms and Strategy Team!) Lindsay Broadhead brings her comms experience and insights base on her time leading teams at the Toronto Region Board of Trade and, most recently, the Chief Communications Officer at the City of Toronto. Bob Reid applies his earned experience as a major market journalist and a Senior Advisor to the Premier of Ontario to his analysis of the communications "Touchdowns and Fumbles". Anne Marie Aikins is a "media relations maven", a sought after pundit and speaker, and a strategic comms adviser specializing in public transit in Ontario.

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Beware of the Horse Race Polls during the Toronto Mayoral Campaign

Beware of the Horse Race Polls during the Toronto Mayoral Campaign

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