Beyond Accounting Podcast: Inspiring interviews, tips and strategies, to help grow your SMSF, property & advisory practice.

It can be easy to forget that at one point in time the information you are now delivering to your clients was also new to you and you might have needed help understanding it. The delivery often requires just as much attention as the message and in this weeks show we had Mike Barnes share how he creates and delivers stories to his clients in order to help them better understand and buy into the message he's trying to get across. 

Mike also shares with us a great story around working capital and a download which you can take away and use in your business.

Today there are tools at our fingertips which are helping level the playing field of advisors, experience alone just isn't enough anymore and while your 10,000 applied hours are still necessary, there needs to be more to the professional you of the future that only a greater source of data can provide.

Big data is here.

When asked questions around who they go to for business advice a large proportion of a recent AFR survey gave responses other than their Accountant, in fact the data showed a very interesting set of repsonses. We caught up with Chris Hooper from Accodex to talk through it.

Kane Munro from Active Outsourcing is on the show to help us understand a little more about the how, what & why an Accountant would engage an outsourcing firm that specialises in the Financial Services space.

Data is becoming an increasingly important asset to business owners that want to understand their operation better and find the metrics that are truly driving their business forward so they can focus on them. Guy Pearson shares with us how as an Accountant you can utilise different systems and the aggregate data they provide to benchmark against others, along with the benefits of specialising to stand out from the competition.

Customer experiences come in all different shapes and sizes, this week we discuss the impact of your office as a first impression and the overall experience that you're creating for your customers and how that translates to a better customer experience and new business.

Historically we have been self reliant on seeking out professional development and mentors in the pursuit of furthering our career and businesses. In this episode we discuss a community based business model that helps Accounting professionals work on their career and engage with others in a mentoring capacity, an absolute game changer for those wanting to stand out in a crowded industry.

Michael 'MC' Carter tells us about the keys to marketing success when venturing into the advisory space and how he has been able to assist small firms compete and win against larger competitors.

Steph Hinds talks us through Social Media best practice and how to get started. She found her voice (and many clients as a result) in a crowded marketplace by creating a laser focus on the customers she wanted to attract and delivering content they were looking for.

When buying Real Estate there's many and varied things to consider, this week we touch on the physical aspects of a property that need to be taken into account pre-purchase along with a contract related scenario that will make you think twice before jumoing into something that may be too good to be true.