Beyond Algorithms

Beyond Algorithms

By Beyond Algorithms PodcastBusiness
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Beyond Algorithms episodes

  • The Dark Side of Virality – AI-Generated Content and Black Market Advertising

    What if the viral stories flooding your feed weren’t real? In this episode, Frost and Jun uncover the hidden world of AI-generated content farms—where agencies run thousands of fake accounts, crafting dramatic stories to drive engagement and sell ads at a fraction of the cost. Is this a brilliant marketing hack or a dangerous game that could erode trust in digital advertising? Join us as we explore how brands are tempted by these underground tactics, why platforms are scrambling to deal with them, and what this means for the future of social media marketing.

    24 min
  • Measuring Success in the AI Era – Rethinking ROI and Attribution

    What does ROI really mean in the age of AI-driven marketing?


    As attribution models evolve, platforms promise smarter ad optimization—but does that mean we should trust them blindly?


    In this episode, we dive into the shifting landscape of digital advertising, how AI is reshaping attribution, and why defining success remains an art, not a science. Join Frost and Jun as they explore the challenges of measuring ROI, the impact of AI on marketing decisions, and the essential skills marketers need to stay ahead.


    #AIMarketing #ROI #DigitalAdvertising #MarketingAttribution #GrowthMarketing #ArtificialIntelligence

    29 min

About Beyond Algorithms

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Growth isn’t just about great products—it’s about mastering the AI-driven forces shaping business today. Our podcast explores how companies can thrive in a world of data, machine learning, and constant change.