In the interest stage, the goal is to get potential customers to learn more about the business and its offerings. This can be done through a variety of means, such as providing free resources, offering consultations, or giving away samples. It is important to track the KPIs (key performance indicators) of these activities to see what is most effective.

Here are some key takeaways from this mornings show:

~ The interest stage is a critical part of the sales funnel.

~ Your small to medium business needs to track the KPIs of their interest stage activities.

~ There are a variety of ways to nurture leads in the interest stage.

~ It is important to strike a balance between spending money on interest stage activities and generating revenue.

Chapters

00:00:00 Introduction

00:02:26 Connect with Us - Your Business in Digital

00:03:20 Recap - Analyzing Q1 Performance: Key Metrics and Insights for Small Businesses

00:11:08 Hot Topic - AI Content: Friend or Foe for Google Rankings?

00:21:21 Go Beyond the Likes - Beyond Awareness: Driving Engagement in the Interest Stage

Connect with Your Business in Digital - 

https://www.linkedin.com/company/monivan-digital-marketing-solutions